Nair vs SmoothSkin:Which is searched more?
In September 2026, Nair had more branded searches than SmoothSkin among hair removal brands worldwide. Nair was estimated to have 135K branded searches compared to SmoothSkin’s 12.1K, and held a 22.5% Share of Search versus SmoothSkin’s 2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Nair or SmoothSkin?
Compare the at-home hair removal brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nair, SmoothSkin. The figures are in the table below the chart.
View monthly share of search table
| Month | Philips Lumea | Veet | Nair | Ulike | Emjoi | SmoothSkin |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.7% | 27.6% | 22.6% | 12.4% | 1.7% | 2% |
| Nov 2025 | 47.3% | 21.2% | 17.3% | 11.6% | 1% | 1.6% |
| Dec 2025 | 43.3% | 23.7% | 19.4% | 10.6% | 1.2% | 1.7% |
| Jan 2026 | 41.5% | 22.8% | 22.8% | 10.2% | 1.1% | 1.7% |
| Feb 2026 | 34.9% | 23.4% | 28.6% | 10.5% | 1.2% | 1.4% |
| Mar 2026 | 34% | 27.8% | 22.8% | 12.5% | 1.1% | 1.7% |
| Apr 2026 | 34.7% | 28.4% | 23.3% | 10.5% | 1.4% | 1.7% |
| May 2026 | 38.5% | 25.7% | 21.1% | 11.6% | 1.3% | 1.9% |
| Jun 2026 | 38.5% | 25.7% | 21.1% | 11.6% | 1.3% | 1.9% |
| Jul 2026 | 34% | 27.7% | 22.8% | 12.5% | 1.4% | 1.7% |
| Aug 2026 | 34% | 27.7% | 22.8% | 12.5% | 1.4% | 1.7% |
| Sep 2026 | 33.5% | 27.5% | 22.5% | 12.3% | 2% | 2% |
How has the Nair and SmoothSkin comparison changed over the last 12 months?
3 findings
- Nair was ahead of SmoothSkin in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Nair’s estimated Share of Search among hair removal brands worldwide moved from 22.6% to 22.5%, and its estimated monthly branded searches held steady at 135K.
- Across the 12 months ending September 2026, SmoothSkin’s estimated Share of Search among hair removal brands worldwide held steady at 2%, and its estimated monthly branded searches held steady at 12.1K.
How did search popularity change for hair removal brands worldwide in September 2026?
1 change
In September 2026, Emjoi overtook SmoothSkin to rank 5th among hair removal brands worldwide, with 2% estimated Share of Search.
Other head-to-heads among hair removal brands
How each brand is measured
Brandwave collects information about searches that people make online using Nair’s and SmoothSkin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nair
1 branded search term
- nair
SmoothSkin
1 branded search term
- smoothskin
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.