Gillette Venus vs Philips Lumea:Which is more popular?
In September 2026, Philips Lumea had more branded searches than Gillette Venus among hair removal brands worldwide. Philips Lumea had about 201,000 branded searches, while Gillette Venus had 135,000. Philips Lumea made up 23.3% of all hair removal brand searches we track, and Gillette Venus accounted for 15.6%. When we asked ChatGPT and Google AI Overviews about hair removal brands, Gillette Venus appeared in two of the five answers and Philips Lumea in one. Gillette Venus was mentioned before Philips Lumea in every answer that named either.
Who do people search for more?
Philips Lumea, about 49% more searches than Gillette Venus
Who does AI mention more?
Gillette Venus, mentioned in 2 of 5 answers, Philips Lumea in 1
Who does AI recommend more?
Gillette Venus, named ahead of Philips Lumea in 2 of 2 answers
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Top hair removal brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Gillette Venus was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Philips Lumea was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Gillette Venus was listed before Philips Lumea in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Gillette Venus1st
Braun1st
Nair3rd
Veet4th
Ulike5th- Philips Lumea6th
- Emjoi–
SmoothSkin–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Braun3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Veet2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gillette Venus2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nair2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ulike2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Philips Lumea1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Emjoi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- SmoothSkin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hair removal brands
5 answers
Asked ChatGPT
“Which hair removal brand should I buy?”
Asked ChatGPT
“What are the best hair removal brands?”
Asked ChatGPT
“What's the best hair removal brand for at-home hair removal?”
Searched Google, AI Overview
“hair removal cream”
- 1Veet
- 1
Searched Google, AI Overview
“permanent hair removal”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Gillette Venus or Philips Lumea more popular in search?
This chart shows how often people search Google for Gillette Venus and Philips Lumea by name. Each line represents a brand's share of searches for all eight hair removal brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Philips Lumea, Gillette Venus. The figures are in the table below the chart.
View monthly share of searches table
| Month | Philips Lumea | Veet | Gillette Venus | Nair | Braun | Ulike | Emjoi | SmoothSkin |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.2% | 19.9% | 16.2% | 16.2% | 11.9% | 8.9% | 1.2% | 1.5% |
| Nov 2025 | 34.3% | 15.4% | 12.6% | 12.6% | 14.8% | 8.4% | 0.76% | 1.1% |
| Dec 2025 | 31.1% | 17% | 13.9% | 13.9% | 14.2% | 7.6% | 0.84% | 1.3% |
| Jan 2026 | 31.3% | 17.2% | 14.1% | 17.2% | 10.4% | 7.7% | 0.84% | 1.3% |
| Feb 2026 | 26.6% | 17.8% | 14.6% | 21.7% | 9.4% | 8% | 0.87% | 1.1% |
| Mar 2026 | 25.5% | 20.8% | 14% | 17.1% | 11.1% | 9.4% | 0.84% | 1.3% |
| Apr 2026 | 25.5% | 20.8% | 14% | 17.1% | 12.6% | 7.7% | 1% | 1.3% |
| May 2026 | 28.7% | 19.2% | 12.9% | 15.8% | 12.4% | 8.6% | 0.95% | 1.4% |
| Jun 2026 | 28.3% | 18.9% | 12.7% | 15.5% | 13.9% | 8.5% | 0.93% | 1.4% |
| Jul 2026 | 23.8% | 19.5% | 16% | 16% | 13.8% | 8.8% | 0.96% | 1.2% |
| Aug 2026 | 23.9% | 19.5% | 16% | 16% | 13.6% | 8.8% | 0.96% | 1.2% |
| Sep 2026 | 23.3% | 19.1% | 15.6% | 15.6% | 14.9% | 8.6% | 1.4% | 1.4% |
How has the Gillette Venus and Philips Lumea comparison changed over the last 12 months?
3 findings
- Philips Lumea was ahead of Gillette Venus in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gillette Venus’ share of searches among hair removal brands worldwide moved from 16.2% to 15.6%, and its estimated monthly branded searches held steady at 135K.
- Across the 12 months ending September 2026, Philips Lumea’s share of searches among hair removal brands worldwide moved from 24.2% to 23.3%, and its estimated monthly branded searches held steady at 201K.
How did search popularity change for hair removal brands worldwide in September 2026?
1 change
In September 2026, Philips Lumea lost share of searches among hair removal brands worldwide, from 23.9% to 23.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Gillette Venus’ and Philips Lumea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gillette Venus
1 branded search term
- gillette venus
Philips Lumea
1 branded search term
- philips lumea
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