Brandwave

How popular isBraun in search?

In September 2026, there were an estimated 112K branded searches for Braun worldwide which is down 8.7% over the last 12 months. Braun holds 0.34% estimated Share of Search among body trimmer brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Panasonic41.9%
  2. Gillette39%
  3. Manscaped18.7%
  4. Braun0.34%
  5. Wahl0.04%
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Which body trimmer brands compete with Braun?

Braun against body trimmer brands worldwide, by month

Share of Search by month for Panasonic, Gillette, Manscaped, Braun. The figures are in the table below the chart.

View monthly share of search table
MonthPanasonicGilletteManscapedBraunWahl
Oct 202541.4%39.5%18.5%0.5%0.03%
Nov 202537.4%37%25%0.55%0.03%
Dec 202537.1%37.6%24.8%0.54%0.03%
Jan 202642.1%38.6%18.8%0.51%0.04%
Feb 202649.4%32%18.2%0.33%0.03%
Mar 202643.4%40.4%15.9%0.28%0.03%
Apr 202646.5%36.2%17.1%0.2%0.03%
May 202646.8%35.8%17.2%0.17%0.03%
Jun 202641.9%39%18.8%0.22%0.03%
Jul 202642.6%41.5%15.6%0.34%0.04%
Aug 202640.7%40.7%18.2%0.33%0.04%
Sep 202641.9%39%18.7%0.34%0.04%

  1. 1.Panasonic

    41.9%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share +1.2 points.

  2. 2.Gillette

    39%

    Held 2nd. 766K estimated branded searches, -6.8% vs prior month. Share -1.7 points.

  3. 3.Manscaped

    18.7%

    Held 3rd. 368K estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. 4.Braun

    0.34%

    Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Wahl

    0.04%

    Held 5th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Braun and its closest rivals

Every comparison with Braun

How has branded search demand for Braun changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Braun worldwide fell from 122K to 112K.
  • Across the 12 months ending September 2026, Braun’s estimated Share of Search among body trimmer brands worldwide held steady, from 0.5% to 0.34%.

How did search popularity change for body trimmer brands worldwide in September 2026?

  1. In September 2026, Panasonic gained estimated Share of Search among body trimmer brands worldwide, from 40.7% to 41.9%.

  2. In September 2026, Manscaped gained estimated Share of Search among body trimmer brands worldwide, from 18.2% to 18.7%.

  3. In September 2026, Gillette lost estimated Share of Search among body trimmer brands worldwide, from 40.7% to 39%.

  4. Estimated monthly branded searches for Wahl worldwide rose 22% over 12 measured months, from 590 to 720 in September 2026.

  5. Estimated monthly branded searches for Braun worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.

Where does Braun compete?

Braun is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Coffee maker brands7th of 80.03%Show ranking
Stick blender brands6th of 60.4%Show ranking
Hand mixer brands5th of 50.05%Show ranking
Hand blender brands5th of 70.59%Show ranking
Body trimmer brands4th of 50.34%Shown above
Shaver and razor brands5th of 70.39%Show ranking
Thermometer brands4th of 42.2%Show ranking
Epilator brands4th of 50.61%Show ranking
Beard trimmer brands3rd of 50.61%Show ranking
Electric shaver brands4th of 53.9%Show ranking
Hair clipper brands5th of 82.1%Show ranking
Ear thermometer brands3rd of 33.4%Show ranking

How is Braun measured?

Brandwave collects information about searches that people make online using Braun’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

9 branded search terms

  • braun coffee
  • braun ear thermometer
  • braun electric shaver
  • braun hand blender
  • braun hand mixer
  • braun shaver
  • braun stick blender
  • braun thermometer
  • shaver braun

How the Brand Demand Index is measured

Who owns Braun?

Braun is owned by Procter & Gamble. Brandwave also tracks Native, Fairy, Gillette, Head & Shoulders, Old Spice, Oral-B, Pampers, Pantene and Tide, owned by the same company, worldwide.

Do you work for Braun? To request corrections or removal please contact us via our support page and we will be happy to assist.

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