Brandwave

Pasta maker brands:Which are searched most?

In September 2026, KitchenAid was the most searched among pasta maker brands worldwide, with an estimated 1.3M branded searches and 31.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. KitchenAid31.8%
  2. Smeg28.9%
  3. Philips24.2%
  4. Kenwood9.8%
  5. Cuisinart5.3%

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Share of SearchLeaderboard

Compare the pasta maker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among pasta maker brands worldwide, by month

Share of Search by month for KitchenAid, Smeg, Philips, Kenwood, Cuisinart. The figures are in the table below the chart.

View monthly share of search table
MonthKitchenAidSmegPhilipsKenwoodCuisinart
Oct 202537.6%24.4%21.3%11.5%5.3%
Nov 202544.5%20.7%18.1%10.2%6.5%
Dec 202544.7%20.3%19.6%8.7%6.7%
Jan 202635.5%27.3%20.3%9.3%7.6%
Feb 202634.6%26.6%22.1%11.1%5.5%
Mar 202634.5%25.5%20.4%12.9%6.6%
Apr 202636.6%24%22.2%11.9%5.3%
May 202633.8%25.3%22.6%11.9%6.4%
Jun 202633.5%24.3%24.9%11.3%6%
Jul 202631.8%25.7%25.9%10.2%6.4%
Aug 202630.9%26.2%26.5%10%6.4%
Sep 202631.8%28.9%24.2%9.8%5.3%

This month’s ranking, September 2026

  1. 1.KitchenAid

    31.8%

    Held 1st. 1.3M estimated branded searches, +4.5% vs prior month. Share +0.9 points.

  2. 2.Smeg

    28.9%

    Moved from 3rd to 2nd. 1.2M estimated branded searches, +12.1% vs prior month. Share +2.7 points.

  3. 3.Philips

    24.2%

    Moved from 2nd to 3rd. 970K estimated branded searches, -7.3% vs prior month. Share -2.3 points.

  4. 4.Kenwood

    9.8%

    Held 4th. 394K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Cuisinart

    5.3%

    Held 5th. 213K estimated branded searches, -16% vs prior month. Share -1.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among pasta maker brands worldwide?

In September 2026, KitchenAid was the most searched among pasta maker brands worldwide, with an estimated 1.3M branded searches and 31.8% estimated Share of Search within this set. Smeg is in 2nd place, 2.9 percentage points behind at 28.9% Share of Search.

Global pasta maker brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
KitchenAid37.6% → 31.8%44.7%Dec 202530.9%Aug 20261st
Smeg24.4% → 28.9%28.9%Sep 202620.3%Dec 20252nd
Philips21.3% → 24.2%26.5%Aug 202618.1%Nov 20253rd
Kenwood11.5% → 9.8%12.9%Mar 20268.7%Dec 20254th
Cuisinart5.3%7.6%Jan 20265.3%Oct 20255th

Each finding as a sentence

  • Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among pasta maker brands worldwide decreased from 37.6% to 31.8%.
  • Across the 12 months ending September 2026, Smeg’s estimated Share of Search among pasta maker brands worldwide increased from 24.4% to 28.9%.
  • Across the 12 months ending September 2026, Philips’ estimated Share of Search among pasta maker brands worldwide increased from 21.3% to 24.2%.
  • Across the 12 months ending September 2026, Kenwood’s estimated Share of Search among pasta maker brands worldwide decreased from 11.5% to 9.8%.
  • Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among pasta maker brands worldwide peaked at 44.7% in December 2025 and was lowest at 30.9% in August 2026.
  • Across the 12 months ending September 2026, Smeg’s estimated Share of Search among pasta maker brands worldwide peaked at 28.9% in September 2026 and was lowest at 20.3% in December 2025.
  • Across the 12 months ending September 2026, Philips’ estimated Share of Search among pasta maker brands worldwide peaked at 26.5% in August 2026 and was lowest at 18.1% in November 2025.
  • Across the 12 months ending September 2026, Kenwood’s estimated Share of Search among pasta maker brands worldwide peaked at 12.9% in March 2026 and was lowest at 8.7% in December 2025.
  • Across the 12 months ending September 2026, Cuisinart’s estimated Share of Search among pasta maker brands worldwide peaked at 7.6% in January 2026 and was lowest at 5.3% in October 2025.
  • Across the 12 months ending September 2026, Cuisinart held steady: its estimated Share of Search among pasta maker brands worldwide moved less than 0.5 percentage points.

How did search popularity change for pasta maker brands worldwide in September 2026?

  1. In September 2026, Smeg overtook Philips to rank 2nd among pasta maker brands worldwide, with 28.9% estimated Share of Search.

  2. In September 2026, KitchenAid gained estimated Share of Search among pasta maker brands worldwide, from 30.9% to 31.8%.

  3. In September 2026, Philips lost estimated Share of Search among pasta maker brands worldwide, from 26.5% to 24.2%.

  4. In September 2026, Cuisinart lost estimated Share of Search among pasta maker brands worldwide, from 6.4% to 5.3%.

  5. Kenwood’s estimated Share of Search among pasta maker brands worldwide has lost ground for 3 months in a row, from 11.3% to 9.8% in September 2026.

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