Imperia vs Marcato:Which is more popular?
In September 2026, Marcato had more branded searches than Imperia among pasta maker brands worldwide. Marcato had about 34,400 branded searches, while Imperia had 5,400. Marcato made up 1.2% of all pasta maker brand searches we track, and Imperia accounted for 0.19%. When we asked ChatGPT and Google AI Overviews about pasta maker brands, Marcato appeared in all five answers and Imperia in four. Marcato was mentioned before Imperia in every answer.
Who do people search for more?
Marcato, about 6 searches for every 1 for Imperia
Who does AI mention more?
Marcato, mentioned in every answer we collected
Who does AI recommend more?
Marcato, named ahead of Imperia in every answer
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Top pasta maker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Marcato appeared in all five answers. Imperia was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Marcato was listed before Imperia in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
KitchenAid5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Marcato5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Philips5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Imperia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kenwood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cuisinart0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pasta maker brands
5 answers
Asked ChatGPT
“Which pasta maker brand should I buy?”
Asked ChatGPT
“What are the best pasta maker brands?”
Asked ChatGPT
“What's the best pasta maker brand for fresh pasta?”
Searched Google, AI Overview
“best pasta maker”
Searched Google, AI Overview
“electric pasta maker”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Imperia or Marcato more popular in search?
This chart shows how often people search Google for Imperia and Marcato by name. Each line represents a brand's share of searches for all seven pasta maker brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Marcato, Imperia. The figures are in the table below the chart.
View monthly share of searches table
| Month | KitchenAid | Smeg | Kenwood | Cuisinart | Marcato | Imperia | Philips |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.4% | 26.4% | 15.4% | 6.7% | 0.96% | 0.15% | 0.02% |
| Nov 2025 | 56.3% | 22.1% | 12.8% | 7.8% | 0.9% | 0.13% | 0.02% |
| Dec 2025 | 57.6% | 22.3% | 11.2% | 7.9% | 0.81% | 0.19% | 0.02% |
| Jan 2026 | 47.2% | 30.4% | 12.4% | 8.8% | 1.1% | 0.17% | 0.02% |
| Feb 2026 | 46.8% | 30% | 15% | 6.9% | 1.1% | 0.21% | 0.03% |
| Mar 2026 | 45.2% | 27.9% | 16.9% | 8.2% | 1.6% | 0.16% | 0.02% |
| Apr 2026 | 49.5% | 26.3% | 16.1% | 6.7% | 1.3% | 0.18% | 0.02% |
| May 2026 | 46% | 27.8% | 16.2% | 8.3% | 1.4% | 0.19% | 0.02% |
| Jun 2026 | 47.5% | 27% | 16.1% | 8.1% | 1.1% | 0.18% | 0.02% |
| Jul 2026 | 46% | 29.3% | 14.8% | 8.8% | 1% | 0.16% | 0.01% |
| Aug 2026 | 45.2% | 29.9% | 14.6% | 8.9% | 1.1% | 0.2% | 0.02% |
| Sep 2026 | 44.5% | 33.4% | 13.8% | 6.9% | 1.2% | 0.19% | 0.02% |
How has the Imperia and Marcato comparison changed over the last 12 months?
3 findings
- Marcato was ahead of Imperia in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Imperia’s share of searches among pasta maker brands worldwide moved from 0.15% to 0.19%, and its estimated monthly branded searches held steady at 5.4K.
- Across the 12 months ending September 2026, Marcato’s share of searches among pasta maker brands worldwide moved from 0.96% to 1.2%, and its estimated monthly branded searches moved from 34.9K to 34.4K.
How did search popularity change for pasta maker brands worldwide in September 2026?
0 changes
Neither Imperia nor Marcato moved beyond provider rounding among pasta maker brands in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Imperia’s and Marcato’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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