How popular isMarcato in search?
In September 2026, people searched for Marcato by name about 34,400 times worldwide, about the same as the previous year. These searches made up 1.2% of all global pasta maker brand searches, placing Marcato fifth out of seven brands. These are worldwide searches for English-language branded terms.
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Which pasta maker brands compete with Marcato?
Share of searches by month for KitchenAid, Smeg, Kenwood, Cuisinart, Marcato. The figures are in the table below the chart.
View monthly share of searches table
| Month | KitchenAid | Smeg | Kenwood | Cuisinart | Marcato | Imperia | Philips |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.4% | 26.4% | 15.4% | 6.7% | 0.96% | 0.15% | 0.02% |
| Nov 2025 | 56.3% | 22.1% | 12.8% | 7.8% | 0.9% | 0.13% | 0.02% |
| Dec 2025 | 57.6% | 22.3% | 11.2% | 7.9% | 0.81% | 0.19% | 0.02% |
| Jan 2026 | 47.2% | 30.4% | 12.4% | 8.8% | 1.1% | 0.17% | 0.02% |
| Feb 2026 | 46.8% | 30% | 15% | 6.9% | 1.1% | 0.21% | 0.03% |
| Mar 2026 | 45.2% | 27.9% | 16.9% | 8.2% | 1.6% | 0.16% | 0.02% |
| Apr 2026 | 49.5% | 26.3% | 16.1% | 6.7% | 1.3% | 0.18% | 0.02% |
| May 2026 | 46% | 27.8% | 16.2% | 8.3% | 1.4% | 0.19% | 0.02% |
| Jun 2026 | 47.5% | 27% | 16.1% | 8.1% | 1.1% | 0.18% | 0.02% |
| Jul 2026 | 46% | 29.3% | 14.8% | 8.8% | 1% | 0.16% | 0.01% |
| Aug 2026 | 45.2% | 29.9% | 14.6% | 8.9% | 1.1% | 0.2% | 0.02% |
| Sep 2026 | 44.5% | 33.4% | 13.8% | 6.9% | 1.2% | 0.19% | 0.02% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.5% | 1.3M | +4.5% | -0.7 points | |
| 2, held 2nd | 33.4% | 958K | +18.6% | +3.5 points | |
| 3, held 3rd | 13.8% | 394K | 0% | -0.9 points | |
| 4, held 4th | 6.9% | 198K | -18% | -2 points | |
| 5, held 5th | 1.2% | 34.4K | +18.6% | +0.1 points | |
| 6, held 6th | 0.19% | 5.4K | 0% | 0 points | |
| 7, held 7th | 0.02% | 590 | +22.9% | 0 points |
44.5%
Held 1st. 1.3M estimated branded searches, +4.5% vs prior month. Share -0.7 points.
2.
Smeg33.4%
Held 2nd. 958K estimated branded searches, +18.6% vs prior month. Share +3.5 points.
3.
Kenwood13.8%
Held 3rd. 394K estimated branded searches, 0% vs prior month. Share -0.9 points.
6.9%
Held 4th. 198K estimated branded searches, -18% vs prior month. Share -2 points.
5.
Marcato1.2%
Held 5th. 34.4K estimated branded searches, +18.6% vs prior month. Share +0.1 points.
6.Imperia
0.19%
Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.
7.
Philips0.02%
Held 7th. 590 estimated branded searches, +22.9% vs prior month. Share 0 points.
Compare search popularity between Marcato and its closest rivals
Every comparison with Marcato
6 comparisons
How has branded search demand for Marcato changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Marcato worldwide held steady, from 34.9K to 34.4K.
- Across the 12 months ending September 2026, Marcato’s share of searches among pasta maker brands worldwide held steady, from 0.96% to 1.2%.
How did search popularity change for pasta maker brands worldwide in September 2026?
4 changes
In September 2026, Smeg gained share of searches among pasta maker brands worldwide, from 29.9% to 33.4%.
In September 2026, Cuisinart lost share of searches among pasta maker brands worldwide, from 8.9% to 6.9%.
In September 2026, Kenwood lost share of searches among pasta maker brands worldwide, from 14.6% to 13.8%.
In September 2026, KitchenAid lost share of searches among pasta maker brands worldwide, from 45.2% to 44.5%.
How are Marcato’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Marcato’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- marcato
- marcato atlas
- marcato pasta machine
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