Kenwood vs Marcato:Which is more popular?
In September 2026, Kenwood had more branded searches than Marcato among pasta maker brands worldwide. Kenwood had about 394,000 branded searches, while Marcato had 34,400. Kenwood made up 13.8% of all pasta maker brand searches we track, and Marcato accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about pasta maker brands, Marcato appeared in all five answers and Kenwood in none.
Who do people search for more?
Kenwood, about 11 searches for every 1 for Marcato
Who does AI mention more?
Marcato, mentioned in every answer we collected
Who does AI recommend more?
Marcato, the only one of the two named
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Top pasta maker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Marcato appeared in all five answers. Kenwood did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
KitchenAid5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Marcato5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Philips5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Imperia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Kenwood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cuisinart0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pasta maker brands
5 answers
Asked ChatGPT
“Which pasta maker brand should I buy?”
Asked ChatGPT
“What are the best pasta maker brands?”
Asked ChatGPT
“What's the best pasta maker brand for fresh pasta?”
Searched Google, AI Overview
“best pasta maker”
Searched Google, AI Overview
“electric pasta maker”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Kenwood or Marcato more popular in search?
This chart shows how often people search Google for Kenwood and Marcato by name. Each line represents a brand's share of searches for all seven pasta maker brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Kenwood, Marcato. The figures are in the table below the chart.
View monthly share of searches table
| Month | KitchenAid | Smeg | Kenwood | Cuisinart | Marcato | Imperia | Philips |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.4% | 26.4% | 15.4% | 6.7% | 0.96% | 0.15% | 0.02% |
| Nov 2025 | 56.3% | 22.1% | 12.8% | 7.8% | 0.9% | 0.13% | 0.02% |
| Dec 2025 | 57.6% | 22.3% | 11.2% | 7.9% | 0.81% | 0.19% | 0.02% |
| Jan 2026 | 47.2% | 30.4% | 12.4% | 8.8% | 1.1% | 0.17% | 0.02% |
| Feb 2026 | 46.8% | 30% | 15% | 6.9% | 1.1% | 0.21% | 0.03% |
| Mar 2026 | 45.2% | 27.9% | 16.9% | 8.2% | 1.6% | 0.16% | 0.02% |
| Apr 2026 | 49.5% | 26.3% | 16.1% | 6.7% | 1.3% | 0.18% | 0.02% |
| May 2026 | 46% | 27.8% | 16.2% | 8.3% | 1.4% | 0.19% | 0.02% |
| Jun 2026 | 47.5% | 27% | 16.1% | 8.1% | 1.1% | 0.18% | 0.02% |
| Jul 2026 | 46% | 29.3% | 14.8% | 8.8% | 1% | 0.16% | 0.01% |
| Aug 2026 | 45.2% | 29.9% | 14.6% | 8.9% | 1.1% | 0.2% | 0.02% |
| Sep 2026 | 44.5% | 33.4% | 13.8% | 6.9% | 1.2% | 0.19% | 0.02% |
How has the Kenwood and Marcato comparison changed over the last 12 months?
3 findings
- Kenwood was ahead of Marcato in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kenwood’s share of searches among pasta maker brands worldwide moved from 15.4% to 13.8%, and its estimated monthly branded searches moved from 557K to 394K.
- Across the 12 months ending September 2026, Marcato’s share of searches among pasta maker brands worldwide moved from 0.96% to 1.2%, and its estimated monthly branded searches moved from 34.9K to 34.4K.
How did search popularity change for pasta maker brands worldwide in September 2026?
1 change
In September 2026, Kenwood lost share of searches among pasta maker brands worldwide, from 14.6% to 13.8%.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Kenwood’s and Marcato’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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