Brandwave

How popular isKenwood in search?

In August 2026, there were an estimated 301K branded searches for Kenwood worldwide which is down 33.1% over the last 11 months. Kenwood holds 13.3% estimated Share of Search among stand mixer brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Breville37.3%
  2. KitchenAid36.3%
  3. Kenwood13.3%
  4. Bosch9.1%
  5. Sunbeam4%
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Which stand mixer brands compete with Kenwood?

Kenwood against stand mixer brands worldwide, by month

Share of Search by month for Breville, KitchenAid, Kenwood, Bosch, Sunbeam. The figures are in the table below the chart.

View monthly share of search table
MonthBrevilleKitchenAidKenwoodBoschSunbeam
Oct 202529.4%43.8%16.1%7.4%3.2%
Nov 202534%45.7%13.7%4.3%2.3%
Dec 202534.7%47%11.6%4.4%2.3%
Jan 202636.4%42%12.7%5.9%3.1%
Feb 202632.4%42.7%15.7%6%3.2%
Mar 202630.9%40.4%18.2%6.9%3.7%
Apr 202632%41.7%15.3%7.1%3.8%
May 202634.6%37.1%16.6%7.7%4.1%
Jun 202636.2%38.4%14%7.9%3.5%
Jul 202638.3%37.1%13.6%7.7%3.3%
Aug 202637.3%36.3%13.3%9.1%4%
Sep 2026—————

  1. 1.Breville

    37.3%

    Held 1st. 845K estimated branded searches, -0.32% vs prior month. Share -1 points.

  2. 2.KitchenAid

    36.3%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share -0.8 points.

  3. 3.Kenwood

    13.3%

    Held 3rd. 301K estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.Bosch

    9.1%

    Held 4th. 206K estimated branded searches, +21.2% vs prior month. Share +1.4 points.

  5. 5.Sunbeam

    4%

    Held 5th. 90.5K estimated branded searches, +22.3% vs prior month. Share +0.7 points.

Compare search popularity between Kenwood and its closest rivals

How has branded search demand for Kenwood changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Kenwood worldwide fell from 450K to 301K.
  • Across the 11 months ending August 2026, Kenwood’s estimated Share of Search among stand mixer brands worldwide decreased from 16.1% to 13.3%.
  • Across the 11 months ending August 2026, Kenwood’s estimated Share of Search among stand mixer brands worldwide peaked at 18.2% in March 2026 and was lowest at 11.6% in December 2025.

How did search popularity change for stand mixer brands worldwide in August 2026?

  1. In August 2026, Bosch gained estimated Share of Search among stand mixer brands worldwide, from 7.7% to 9.1%.

  2. In August 2026, Sunbeam gained estimated Share of Search among stand mixer brands worldwide, from 3.3% to 4%.

  3. In August 2026, Breville lost estimated Share of Search among stand mixer brands worldwide, from 38.3% to 37.3%.

  4. In August 2026, KitchenAid lost estimated Share of Search among stand mixer brands worldwide, from 37.1% to 36.3%.

  5. Kenwood’s estimated Share of Search among stand mixer brands worldwide has lost ground for 3 months in a row, from 16.6% to 13.3% in August 2026.

How is Kenwood measured?

Brandwave collects information about searches that people make online using Kenwood’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kenwood

Do you work for Kenwood? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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