Brandwave

How popular isKenwood in search?

In September 2026, there were an estimated 394K branded searches for Kenwood worldwide which is down 29.2% over the last 12 months. Kenwood holds 16.7% estimated Share of Search among can opener brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. KitchenAid58.9%
  2. Kenwood16.7%
  3. Black and Decker10.2%
  4. Cuisinart9.2%
  5. Joseph Joseph5.1%
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Which can opener brands compete with Kenwood?

Kenwood against can opener brands worldwide, by month

Share of Search by month for KitchenAid, Kenwood, Black and Decker, Cuisinart, Joseph Joseph. The figures are in the table below the chart.

View monthly share of search table
MonthKitchenAidKenwoodBlack and DeckerCuisinartJoseph Joseph
Oct 202561.6%17.4%8.3%8.1%4.6%
Nov 202567%13.9%6.1%9.3%3.7%
Dec 202569.1%12%5.6%9.4%3.8%
Jan 202661%14.7%7.4%11.3%5.6%
Feb 202659.7%17.8%8.2%8.8%5.5%
Mar 202656.8%19.4%8.3%10.4%5.1%
Apr 202660%17.5%9%8.1%5.5%
May 202655.5%18.1%11.6%10%4.7%
Jun 202656%17.4%11.8%9.5%5.3%
Jul 202657%16.8%10.2%10.9%5.1%
Aug 202656%16.6%10.1%11.1%6.2%
Sep 202658.9%16.7%10.2%9.2%5.1%
  1. 1.KitchenAid

    58.9%

    Held 1st. 1.3M estimated branded searches, +4.5% vs prior month. Share +2.9 points.

  2. 2.Kenwood

    16.7%

    Held 2nd. 361K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. Moved from 4th to 3rd. 220K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Cuisinart

    9.2%

    Moved from 3rd to 4th. 198K estimated branded searches, -18% vs prior month. Share -1.9 points.

  5. Held 5th. 110K estimated branded searches, -18.5% vs prior month. Share -1.1 points.

Compare search popularity between Kenwood and its closest rivals

How has branded search demand for Kenwood changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Kenwood worldwide fell from 557K to 394K.
  • Across the 12 months ending September 2026, Kenwood’s estimated Share of Search among can opener brands worldwide decreased from 17.4% to 16.7%.
  • Across the 12 months ending September 2026, Kenwood’s estimated Share of Search among can opener brands worldwide peaked at 19.4% in March 2026 and was lowest at 12% in December 2025.

How did search popularity change for can opener brands worldwide in September 2026?

  1. In September 2026, KitchenAid gained estimated Share of Search among can opener brands worldwide, from 56% to 58.9%.

  2. In September 2026, Cuisinart lost estimated Share of Search among can opener brands worldwide, from 11.1% to 9.2%.

  3. In September 2026, Joseph Joseph lost estimated Share of Search among can opener brands worldwide, from 6.2% to 5.1%.

  4. In September 2026, Black and Decker rose from 4th to 3rd among can opener brands worldwide.

  5. Estimated monthly branded searches for Kenwood worldwide fell 30% over 12 measured months, from 516K to 361K in September 2026.

Where does Kenwood compete?

Kenwood is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Small kitchen appliance brands5th of 97.3%Show ranking
Stick blender brands3rd of 612.9%Show ranking
Pasta maker brands3rd of 514%Show ranking
Stand mixer brands3rd of 614.4%Show ranking
Can opener brands2nd of 516.7%Shown above
Hand blender brands2nd of 719.1%Show ranking
Undercounter fridge brands2nd of 423.6%Show ranking
Pasta attachment brands1st of 370.5%Show ranking

How is Kenwood measured?

Brandwave collects information about searches that people make online using Kenwood’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • kenwood
  • kenwood foodprocessor
  • kenwood mixer
  • kenwood truck

Do you work for Kenwood? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Kenwood your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.