Kenwood vs Ninja:Which is searched more?
In September 2026, Ninja had more branded searches than Kenwood among small kitchen appliance brands worldwide. Ninja was estimated to have 823K branded searches compared to Kenwood’s 394K, and held a 15.2% Share of Search versus Kenwood’s 7.3%. These are worldwide searches for English-language branded terms.
Follow Kenwood vs Ninja and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Kenwood or Ninja?
Compare the brands people buy air fryers, blenders, toasters and stand mixers from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ninja, Kenwood. The figures are in the table below the chart.
View monthly share of search table
| Month | Thermomix | KitchenAid | Ninja | Tefal | Kenwood | Breville | Russell Hobbs | Philips | Sunbeam |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.7% | 29.7% | 13.4% | 9.5% | 9% | 2.2% | 3.4% | 1.5% | 1.6% |
| Nov 2025 | 25.6% | 34% | 14% | 10.5% | 7.8% | 2.8% | 2.9% | 1.3% | 1.2% |
| Dec 2025 | 26.4% | 35.5% | 14.4% | 8.7% | 6.9% | 2.9% | 2.9% | 1.1% | 1.2% |
| Jan 2026 | 28.6% | 28.3% | 15.6% | 11.2% | 7.4% | 2.6% | 3.4% | 1.4% | 1.6% |
| Feb 2026 | 32.6% | 25.9% | 14.7% | 10.2% | 8.3% | 2.4% | 3% | 1.3% | 1.5% |
| Mar 2026 | 31.6% | 26.1% | 14.2% | 9.9% | 9.8% | 2.3% | 3.1% | 1.3% | 1.7% |
| Apr 2026 | 28.9% | 28.3% | 15.8% | 9% | 9.2% | 2.6% | 2.9% | 1.4% | 1.9% |
| May 2026 | 30.4% | 26.3% | 13.7% | 11.1% | 9.2% | 2.7% | 3.1% | 1.5% | 2% |
| Jun 2026 | 31.4% | 24.4% | 17.2% | 9.6% | 8.2% | 2.8% | 3.1% | 1.5% | 1.7% |
| Jul 2026 | 28% | 28.2% | 15.4% | 9% | 9% | 3.1% | 3.4% | 2.1% | 1.8% |
| Aug 2026 | 30.5% | 24.8% | 16.8% | 9.7% | 8% | 2.7% | 3.1% | 2.2% | 2% |
| Sep 2026 | 33.8% | 23.5% | 15.2% | 10.3% | 7.3% | 3% | 2.8% | 2.5% | 1.5% |
How has the Kenwood and Ninja comparison changed over the last 12 months?
3 findings
- Ninja was ahead of Kenwood in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kenwood’s estimated Share of Search among small kitchen appliance brands worldwide moved from 9% to 7.3%, and its estimated monthly branded searches moved from 557K to 394K.
- Across the 12 months ending September 2026, Ninja’s estimated Share of Search among small kitchen appliance brands worldwide moved from 13.4% to 15.2%, and its estimated monthly branded searches held steady at 823K.
How did search popularity change for small kitchen appliance brands worldwide in September 2026?
2 changes
In September 2026, Ninja lost estimated Share of Search among small kitchen appliance brands worldwide, from 16.8% to 15.2%.
In September 2026, Kenwood lost estimated Share of Search among small kitchen appliance brands worldwide, from 8% to 7.3%.
Other head-to-heads among small kitchen appliance brands
How each brand is measured
Brandwave collects information about searches that people make online using Kenwood’s and Ninja’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.