How popular isKenwood in search?
In September 2026, there were an estimated 394K branded searches for Kenwood worldwide which is down 29.2% over the last 12 months. Kenwood holds 19.1% estimated Share of Search among hand blender brands worldwide and is ranked 2nd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which hand blender brands compete with Kenwood?
Share of Search by month for KitchenAid, Kenwood, Cuisinart, Breville. The figures are in the table below the chart.
View monthly share of search table
| Month | KitchenAid | Kenwood | Cuisinart | Breville | Braun | Dualit | Bosch |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 65.4% | 19.9% | 8.6% | 4.8% | 0.53% | 0.53% | 0.16% |
| Nov 2025 | 68.3% | 15.6% | 9.4% | 5.7% | 0.42% | 0.51% | 0.12% |
| Dec 2025 | 70% | 13.6% | 9.6% | 5.7% | 0.42% | 0.52% | 0.13% |
| Jan 2026 | 64% | 16.8% | 11.9% | 5.8% | 0.64% | 0.64% | 0.19% |
| Feb 2026 | 63.1% | 20.3% | 9.3% | 5.9% | 0.64% | 0.64% | 0.19% |
| Mar 2026 | 59.9% | 22.5% | 10.9% | 5.4% | 0.59% | 0.59% | 0.17% |
| Apr 2026 | 63.6% | 20.6% | 8.6% | 5.8% | 0.64% | 0.52% | 0.19% |
| May 2026 | 60.3% | 21.2% | 10.9% | 6.3% | 0.56% | 0.56% | 0.2% |
| Jun 2026 | 60.7% | 20.5% | 10.3% | 7% | 0.63% | 0.63% | 0.19% |
| Jul 2026 | 60.9% | 19.5% | 11.6% | 6.7% | 0.6% | 0.49% | 0.22% |
| Aug 2026 | 60.4% | 19.5% | 12% | 6.7% | 0.6% | 0.6% | 0.22% |
| Sep 2026 | 61.9% | 19.1% | 9.6% | 8% | 0.59% | 0.59% | 0.21% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.9% | 1.3M | +4.5% | +1.4 points | |
| 2, held 2nd | 19.1% | 394K | 0% | -0.4 points | |
| 3, held 3rd | 9.6% | 198K | -18% | -2.3 points | |
| 4, held 4th | 8% | 165K | +22.2% | +1.3 points | |
| 5, held 5th | 0.59% | 12.1K | 0% | 0 points | |
| 6, held 6th | 0.59% | 12.1K | 0% | 0 points | |
| 7, held 7th | 0.21% | 4.4K | 0% | 0 points |
61.9%
Held 1st. 1.3M estimated branded searches, +4.5% vs prior month. Share +1.4 points.
2.
Kenwood19.1%
Held 2nd. 394K estimated branded searches, 0% vs prior month. Share -0.4 points.
9.6%
Held 3rd. 198K estimated branded searches, -18% vs prior month. Share -2.3 points.
4.
Breville
8%
Held 4th. 165K estimated branded searches, +22.2% vs prior month. Share +1.3 points.
5.
Braun
0.59%
Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Dualit0.59%
Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.
7.
Bosch0.21%
Held 7th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Kenwood and its closest rivals
Every comparison with Kenwood
17 comparisons
- Kenwood vs KitchenAid
- Kenwood vs Ninja
- Kenwood vs Smeg
- Kenwood vs Tefal
- Kenwood vs Thermomix
- Kenwood vs Vitamix
- Black and Decker vs Kenwood
- Breville vs Kenwood
- Cuisinart vs Kenwood
- Kenwood vs Russell Hobbs
- Kenwood vs Philips
- Joseph Joseph vs Kenwood
- Kenwood vs Sunbeam
- Braun vs Kenwood
- Dualit vs Kenwood
- Bosch vs Kenwood
- Kenwood vs Polar
How has branded search demand for Kenwood changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Kenwood worldwide fell from 557K to 394K.
- Across the 12 months ending September 2026, Kenwood’s estimated Share of Search among hand blender brands worldwide decreased from 19.9% to 19.1%.
- Across the 12 months ending September 2026, Kenwood’s estimated Share of Search among hand blender brands worldwide peaked at 22.5% in March 2026 and was lowest at 13.6% in December 2025.
How did search popularity change for hand blender brands worldwide in September 2026?
6 changes
In September 2026, KitchenAid gained estimated Share of Search among hand blender brands worldwide, from 60.4% to 61.9%.
In September 2026, Breville gained estimated Share of Search among hand blender brands worldwide, from 6.7% to 8%.
In September 2026, Cuisinart lost estimated Share of Search among hand blender brands worldwide, from 12% to 9.6%.
Kenwood’s estimated Share of Search among hand blender brands worldwide has lost ground for 3 months in a row, from 20.5% to 19.1% in September 2026.
Estimated monthly branded searches for Braun worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.
Estimated monthly branded searches for Dualit worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.
Where does Kenwood compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Small kitchen appliance brands | 5th of 9 | 7.3% | Show ranking |
| Stick blender brands | 3rd of 6 | 12.9% | Show ranking |
| Pasta maker brands | 3rd of 5 | 14% | Show ranking |
| Stand mixer brands | 3rd of 6 | 14.4% | Show ranking |
| Can opener brands | 2nd of 5 | 16.7% | Show ranking |
| Hand blender brands | 2nd of 7 | 19.1% | Shown above |
| Undercounter fridge brands | 2nd of 4 | 23.6% | Show ranking |
| Pasta attachment brands | 1st of 3 | 70.5% | Show ranking |
How is Kenwood measured?
Brandwave collects information about searches that people make online using Kenwood’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- kenwood
- kenwood foodprocessor
- kenwood mixer
- kenwood truck
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Is Kenwood your brand?
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