Brandwave

Cuisinart vs Marcato:Which is more popular?

In September 2026, Cuisinart had more branded searches than Marcato among pasta maker brands worldwide. Cuisinart had about 198,000 branded searches, while Marcato had 34,400. Cuisinart made up 6.9% of all pasta maker brand searches we track, and Marcato accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about pasta maker brands, Marcato appeared in all five answers and Cuisinart in none.

Among pasta maker brands worldwide in September 2026

Who do people search for more?

Cuisinart, about 6 searches for every 1 for Marcato

Cuisinart 198K searchesMarcato 34.4K searches

Who does AI mention more?

Marcato, mentioned in every answer we collected

Marcato in 5 of 5Cuisinart in 0 of 5

Who does AI recommend more?

Marcato, the only one of the two named

Marcato first in 5Cuisinart never named

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Top pasta maker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Marcato appeared in all five answers. Cuisinart did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Marcato1st
  2. Imperia2nd
  3. Philips3rd
  4. KitchenAid4th
  5. Smeg–
  6. Kenwood–
  7. Cuisinart–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • KitchenAid5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Marcato5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Philips5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Imperia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kenwood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cuisinart0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pasta maker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Cuisinart or Marcato more popular in search?

This chart shows how often people search Google for Cuisinart and Marcato by name. Each line represents a brand's share of searches for all seven pasta maker brands we track, month by month, from English-language searches worldwide.

Cuisinart and Marcato among pasta maker brands worldwide, by month

Share of searches by month for Cuisinart, Marcato. The figures are in the table below the chart.

View monthly share of searches table
MonthKitchenAidSmegKenwoodCuisinartMarcatoImperiaPhilips
Oct 202550.4%26.4%15.4%6.7%0.96%0.15%0.02%
Nov 202556.3%22.1%12.8%7.8%0.9%0.13%0.02%
Dec 202557.6%22.3%11.2%7.9%0.81%0.19%0.02%
Jan 202647.2%30.4%12.4%8.8%1.1%0.17%0.02%
Feb 202646.8%30%15%6.9%1.1%0.21%0.03%
Mar 202645.2%27.9%16.9%8.2%1.6%0.16%0.02%
Apr 202649.5%26.3%16.1%6.7%1.3%0.18%0.02%
May 202646%27.8%16.2%8.3%1.4%0.19%0.02%
Jun 202647.5%27%16.1%8.1%1.1%0.18%0.02%
Jul 202646%29.3%14.8%8.8%1%0.16%0.01%
Aug 202645.2%29.9%14.6%8.9%1.1%0.2%0.02%
Sep 202644.5%33.4%13.8%6.9%1.2%0.19%0.02%

How has the Cuisinart and Marcato comparison changed over the last 12 months?

3 findings
  • Cuisinart was ahead of Marcato in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Cuisinart’s share of searches among pasta maker brands worldwide moved from 6.7% to 6.9%, and its estimated monthly branded searches moved from 242K to 198K.
  • Across the 12 months ending September 2026, Marcato’s share of searches among pasta maker brands worldwide moved from 0.96% to 1.2%, and its estimated monthly branded searches moved from 34.9K to 34.4K.

How did search popularity change for pasta maker brands worldwide in September 2026?

1 change
  1. In September 2026, Cuisinart lost share of searches among pasta maker brands worldwide, from 8.9% to 6.9%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Cuisinart’s and Marcato’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cuisinart

2 branded search terms

  • cuisinart
  • cuisinart food processor

Marcato

3 branded search terms

  • marcato
  • marcato atlas
  • marcato pasta machine

How the Brand Demand Index is measured

Other head-to-heads among pasta maker brands

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