Imperia vs KitchenAid:Which is more popular?

Name: Imperia vs KitchenAid: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, KitchenAid had more branded searches than Imperia among pasta maker brands worldwide. KitchenAid had about 1.3 million branded searches, while Imperia had 5,400. KitchenAid made up 44.5% of all pasta maker brand searches we track, and Imperia accounted for 0.19%. When we asked ChatGPT and Google AI Overviews about pasta maker brands, KitchenAid appeared in all five answers and Imperia in four. Imperia was mentioned before KitchenAid in four out of five answers.

Among pasta maker brands worldwide in September 2026

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Top pasta maker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, KitchenAid appeared in all five answers. Imperia was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Imperia was listed before KitchenAid in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
KitchenAid	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Marcato	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Philips	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Imperia	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Smeg	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Kenwood	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Cuisinart	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

KitchenAid5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Marcato5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Philips5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Imperia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kenwood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cuisinart0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pasta maker brands

5 answers

Asked ChatGPT
“Which pasta maker brand should I buy?”
1. 1Marcato
2. 2Imperia
3. 3Philips
4. 4KitchenAid
Asked ChatGPT
“What are the best pasta maker brands?”
1. 1Marcato
2. 2Imperia
3. 3Philips
4. 4KitchenAid
Asked ChatGPT
“What's the best pasta maker brand for fresh pasta?”
1. 1Marcato
2. 2Imperia
3. 3Philips
4. 4KitchenAid
Searched Google, AI Overview
“best pasta maker”
1. 1Marcato
2. 2Imperia
3. 3KitchenAid
4. 4Philips
Searched Google, AI Overview
“electric pasta maker”
1. 1Philips
2. 2KitchenAid
3. 3Marcato

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Imperia or KitchenAid more popular in search?

This chart shows how often people search Google for Imperia and KitchenAid by name. Each line represents a brand's share of searches for all seven pasta maker brands we track, month by month, from English-language searches worldwide.

Imperia and KitchenAid among pasta maker brands worldwide, by month

Month	KitchenAid	Smeg	Kenwood	Cuisinart	Marcato	Imperia	Philips
Oct 2025	50.4%	26.4%	15.4%	6.7%	0.96%	0.15%	0.02%
Nov 2025	56.3%	22.1%	12.8%	7.8%	0.9%	0.13%	0.02%
Dec 2025	57.6%	22.3%	11.2%	7.9%	0.81%	0.19%	0.02%
Jan 2026	47.2%	30.4%	12.4%	8.8%	1.1%	0.17%	0.02%
Feb 2026	46.8%	30%	15%	6.9%	1.1%	0.21%	0.03%
Mar 2026	45.2%	27.9%	16.9%	8.2%	1.6%	0.16%	0.02%
Apr 2026	49.5%	26.3%	16.1%	6.7%	1.3%	0.18%	0.02%
May 2026	46%	27.8%	16.2%	8.3%	1.4%	0.19%	0.02%
Jun 2026	47.5%	27%	16.1%	8.1%	1.1%	0.18%	0.02%
Jul 2026	46%	29.3%	14.8%	8.8%	1%	0.16%	0.01%
Aug 2026	45.2%	29.9%	14.6%	8.9%	1.1%	0.2%	0.02%
Sep 2026	44.5%	33.4%	13.8%	6.9%	1.2%	0.19%	0.02%

How has the Imperia and KitchenAid comparison changed over the last 12 months?

3 findings

KitchenAid was ahead of Imperia in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Imperia’s share of searches among pasta maker brands worldwide moved from 0.15% to 0.19%, and its estimated monthly branded searches held steady at 5.4K.
Across the 12 months ending September 2026, KitchenAid’s share of searches among pasta maker brands worldwide moved from 50.4% to 44.5%, and its estimated monthly branded searches moved from 1.8M to 1.3M.

How did search popularity change for pasta maker brands worldwide in September 2026?

1 change

In September 2026, KitchenAid lost share of searches among pasta maker brands worldwide, from 45.2% to 44.5%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Imperia’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.