Gillette vs Philips:Which is searched more?
In September 2026, Philips had more branded searches than Gillette among shaver and razor brands worldwide. Philips was estimated to have 970K branded searches compared to Gillette’s 766K, and held a 32.2% Share of Search versus Gillette’s 25.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Gillette or Philips?
Compare the razor, shaver and trimmer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Philips, Gillette. The figures are in the table below the chart.
View monthly share of search table
| Month | Panasonic | Philips | Gillette | Wahl | Schick | Braun | Remington |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.5% | 32.2% | 24.4% | 4.3% | 2.8% | 1.4% | 0.38% |
| Nov 2025 | 31.4% | 35.5% | 23.9% | 4.4% | 2.6% | 1.9% | 0.37% |
| Dec 2025 | 29.7% | 37.4% | 23.7% | 4.7% | 2.3% | 1.8% | 0.43% |
| Jan 2026 | 33.6% | 33% | 24% | 4.7% | 2.9% | 1.4% | 0.39% |
| Feb 2026 | 39.4% | 30.5% | 21.3% | 4.4% | 2.9% | 1.2% | 0.33% |
| Mar 2026 | 36.8% | 29.3% | 25.1% | 4.2% | 3.1% | 1.1% | 0.34% |
| Apr 2026 | 41% | 27.5% | 23.9% | 3.7% | 2.5% | 1% | 0.32% |
| May 2026 | 40.7% | 27.1% | 24% | 3.9% | 3% | 1% | 0.33% |
| Jun 2026 | 36% | 28.5% | 25.2% | 4.1% | 4.7% | 1.1% | 0.35% |
| Jul 2026 | 33.7% | 32.2% | 25.8% | 3.9% | 2.8% | 1.3% | 0.34% |
| Aug 2026 | 32.9% | 32.9% | 25.8% | 4% | 2.8% | 1.3% | 0.39% |
| Sep 2026 | 33.8% | 32.2% | 25.4% | 4.2% | 2.8% | 1.4% | 0.35% |
How has the Gillette and Philips comparison changed over the last 12 months?
3 findings
- Philips was ahead of Gillette in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gillette’s estimated Share of Search among shaver and razor brands worldwide moved from 24.4% to 25.4%, and its estimated monthly branded searches moved from 786K to 766K.
- Across the 12 months ending September 2026, Philips’ estimated Share of Search among shaver and razor brands worldwide held steady at 32.2%, and its estimated monthly branded searches moved from 1M to 970K.
How did search popularity change for shaver and razor brands worldwide in September 2026?
2 changes
In September 2026, Panasonic overtook Philips to become the leader among shaver and razor brands worldwide, with 33.8% estimated Share of Search.
In September 2026, Philips lost estimated Share of Search among shaver and razor brands worldwide, from 32.9% to 32.2%.
Other head-to-heads among shaver and razor brands
How each brand is measured
Brandwave collects information about searches that people make online using Gillette’s and Philips’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.