Govee vs Philips:Which is more popular by branded search?
In August 2026, Govee had more branded searches than Philips among desk lamp brands worldwide. Govee was estimated to have 6.1M branded searches compared to Philips’ 1.1M, and held a 45.4% Share of Search versus Philips’ 8.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Govee or Philips?
Compare the desk lamp brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Govee, Philips. The figures are in the table below the chart.
View monthly share of search table
| Month | Govee | Xiaomi | Philips | BenQ | Anglepoise | Lume Cube |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.2% | 50.3% | 7.3% | 1.1% | 0.1% | 0.01% |
| Nov 2025 | 40.6% | 49.7% | 8.5% | 1.1% | 0.1% | 0.01% |
| Dec 2025 | 40.4% | 49.3% | 9.1% | 1.1% | 0.08% | 0.01% |
| Jan 2026 | 46.1% | 46.1% | 6.7% | 1% | 0.09% | <0.01% |
| Feb 2026 | 45.8% | 45.8% | 7.3% | 1% | 0.09% | 0.01% |
| Mar 2026 | 46.5% | 46.5% | 5.9% | 1% | 0.08% | <0.01% |
| Apr 2026 | 50.9% | 41.7% | 6.4% | 0.92% | 0.07% | 0.01% |
| May 2026 | 51% | 41.8% | 6.2% | 0.92% | 0.07% | 0.01% |
| Jun 2026 | 46% | 46% | 6.9% | 1% | 0.06% | <0.01% |
| Jul 2026 | 40.6% | 49.7% | 8.6% | 1.1% | 0.07% | 0.01% |
| Aug 2026 | 45.4% | 45.4% | 8.2% | 1% | 0.07% | 0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Govee and Philips comparison changed over the last 12 months?
3 findings
- Govee was ahead of Philips in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Govee’s estimated Share of Search among desk lamp brands worldwide moved from 41.2% to 45.4%, and its estimated monthly branded searches held steady at 6.1M.
- Across the 11 months ending August 2026, Philips’ estimated Share of Search among desk lamp brands worldwide moved from 7.3% to 8.2%, and its estimated monthly branded searches held steady at 1.1M.
How did search popularity change for desk lamp brands worldwide in August 2026?
1 change
In August 2026, Govee overtook Xiaomi to take the highest estimated Share of Search among desk lamp brands worldwide, at 45.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Govee’s and Philips’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.