Brandwave

Jiffy Steamer vs Philips:Which is more popular?

In September 2026, Philips had more branded searches than Jiffy Steamer among clothes steamer brands worldwide. Philips had about 18,100 branded searches, while Jiffy Steamer had 12,100. Philips made up 2% of all clothes steamer brand searches we track, and Jiffy Steamer accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about clothes steamer brands, Jiffy Steamer appeared in three of the five answers and Philips in two. Jiffy Steamer was mentioned before Philips in every answer that named either.

Among clothes steamer brands worldwide in September 2026

Who do people search for more?

Philips, about 50% more searches than Jiffy Steamer

Philips 18.1K searchesJiffy Steamer 12.1K searches

Who does AI mention more?

Jiffy Steamer, mentioned in 3 of 5 answers, Philips in 2

Jiffy Steamer in 3 of 5Philips in 2 of 5

Who does AI recommend more?

Jiffy Steamer, named ahead of Philips in 2 of 2 answers

Jiffy Steamer first in 2Philips never first

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Top clothes steamer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Jiffy Steamer was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Philips was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Jiffy Steamer was listed before Philips in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Conair1st
  2. Rowenta2nd
  3. Jiffy Steamer3rd
  4. Philips4th
  5. Tefal–
  6. Samsung–
  7. LG–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Conair5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rowenta4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jiffy Steamer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Philips2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tefal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about clothes steamer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Jiffy Steamer or Philips more popular in search?

This chart shows how often people search Google for Jiffy Steamer and Philips by name. Each line represents a brand's share of searches for all seven clothes steamer brands we track, month by month, from English-language searches worldwide.

Jiffy Steamer and Philips among clothes steamer brands worldwide, by month

Share of searches by month for Philips, Jiffy Steamer. The figures are in the table below the chart.

View monthly share of searches table
MonthTefalRowentaSamsungConairLGPhilipsJiffy Steamer
Oct 202551.4%20.3%15.2%7.5%2.2%2.2%1.2%
Nov 202555.8%21.5%13.2%5.3%1.9%1.3%1.1%
Dec 202553.8%21.2%13%7.8%1.9%1.3%1%
Jan 202654.6%21.5%13.2%6.5%1.9%1.3%1.1%
Feb 202653.3%17.2%18.3%6.3%2.3%1.3%1.3%
Mar 202653.1%17.2%18.3%6.3%2.3%1.5%1.3%
Apr 202649.5%19.6%17.9%7.2%2.6%1.4%1.8%
May 202651.3%20.6%15.5%7.6%2.3%1.2%1.5%
Jun 202644%26.5%16.2%8%2.4%1.6%1.3%
Jul 202639.1%28.2%20.1%6.9%2.5%1.7%1.4%
Aug 202647.8%18.9%20.1%6.9%2.5%2.1%1.7%
Sep 202654.1%17.9%16.3%6.5%2%2%1.3%

How has the Jiffy Steamer and Philips comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Jiffy Steamer took it in April 2026, Philips took it in June 2026.
  • Across the 12 months ending September 2026, Jiffy Steamer’s share of searches among clothes steamer brands worldwide moved from 1.2% to 1.3%, and its estimated monthly branded searches held steady at 12.1K.
  • Across the 12 months ending September 2026, Philips’ share of searches among clothes steamer brands worldwide moved from 2.2% to 2%, and its estimated monthly branded searches moved from 22.2K to 18.1K.

How did search popularity change for clothes steamer brands worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Philips worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Jiffy Steamer’s and Philips’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Jiffy Steamer

1 branded search term

  • jiffy steamer

Philips

1 branded search term

  • philips clothes steamer

How the Brand Demand Index is measured

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