Hisense vs Philips:Which is searched more?
In September 2026, Philips had more branded searches than Hisense among TV brands worldwide. Philips was estimated to have 970K branded searches compared to Hisense’s 673K, and held an 11.3% Share of Search versus Hisense’s 7.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hisense or Philips?
Compare the TV brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Philips, Hisense. The figures are in the table below the chart.
View monthly share of search table
| Month | Sony | TCL | Panasonic | Philips | Hisense | LG | Samsung |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.5% | 14.5% | 13.2% | 12.3% | 9.8% | 6.2% | 5.4% |
| Nov 2025 | 43.5% | 12.8% | 11.3% | 12.7% | 10.5% | 4.7% | 4.5% |
| Dec 2025 | 45.7% | 10.8% | 11.3% | 14.2% | 8.9% | 4.8% | 4.3% |
| Jan 2026 | 43.7% | 13.6% | 11.8% | 11.5% | 9.2% | 5.8% | 4.4% |
| Feb 2026 | 40.6% | 12.7% | 15.2% | 11.8% | 8.5% | 6.5% | 4.8% |
| Mar 2026 | 40.7% | 14.8% | 13.6% | 10.8% | 8.1% | 7.4% | 4.6% |
| Apr 2026 | 41.2% | 12.6% | 16.8% | 11.2% | 8.5% | 5.4% | 4.4% |
| May 2026 | 41.3% | 12.3% | 16% | 10.6% | 10.1% | 5.3% | 4.3% |
| Jun 2026 | 39.9% | 14.8% | 13.2% | 10.5% | 12.1% | 5.2% | 4.3% |
| Jul 2026 | 44.8% | 11.8% | 12.4% | 11.8% | 9.7% | 5.1% | 4.4% |
| Aug 2026 | 46.1% | 11.5% | 12% | 12% | 7.7% | 5.9% | 4.8% |
| Sep 2026 | 45.9% | 14.2% | 11.8% | 11.3% | 7.8% | 4.9% | 4.1% |
How has the Hisense and Philips comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Hisense took it in June 2026, Philips took it in July 2026.
- Across the 12 months ending September 2026, Hisense’s estimated Share of Search among TV brands worldwide moved from 9.8% to 7.8%, and its estimated monthly branded searches moved from 823K to 673K.
- Across the 12 months ending September 2026, Philips’ estimated Share of Search among TV brands worldwide moved from 12.3% to 11.3%, and its estimated monthly branded searches moved from 1M to 970K.
How did search popularity change for TV brands worldwide in September 2026?
3 changes
In September 2026, TCL overtook Philips and Panasonic to rank 2nd among TV brands worldwide, with 14.2% estimated Share of Search.
In September 2026, Philips lost estimated Share of Search among TV brands worldwide, from 12% to 11.3%.
Estimated monthly branded searches for Hisense worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026.
Other head-to-heads among TV brands
How each brand is measured
Brandwave collects information about searches that people make online using Hisense’s and Philips’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.