Brandwave

How popular isPhilips?

In September 2026, people searched for Philips by name about 1.4 million times worldwide, a 5.2% decrease from the previous year. These searches made up 1.7% of all global body trimmer brand searches, placing Philips fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about body trimmer brands, Philips appeared in all answers and was the most recommended of the six.

Search and AI answers in September 2026

Philips is the fourth most searched of 6 competitors and the most recommended in AI answers.

  1. PanasonicShare of searches 41.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. GilletteShare of searches 38.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. ManscapedShare of searches 18.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. PhilipsShare of searches 1.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. BraunShare of searches 0.33%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

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Top body trimmer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Philips appeared in all five answers. Philips is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Philips1st
  2. Manscaped2nd
  3. Panasonic3rd
  4. Braun4th
  5. Wahl5th
  6. Gillette–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Manscaped5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Philips5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Panasonic4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Braun3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wahl2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gillette0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about body trimmer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which body trimmer brands compete with Philips?

Philips against body trimmer brands worldwide, by month

Share of searches by month for Panasonic, Gillette, Manscaped, Philips. The figures are in the table below the chart.

View monthly share of searches table
MonthPanasonicGilletteManscapedPhilipsBraunWahl
Oct 202540.7%38.9%18.2%1.6%0.49%0.03%
Nov 202536.8%36.5%24.6%1.5%0.54%0.03%
Dec 202536.5%37%24.4%1.5%0.54%0.03%
Jan 202641.2%37.8%18.4%2%0.5%0.04%
Feb 202648.6%31.5%17.9%1.6%0.32%0.03%
Mar 202642.7%39.7%15.6%1.7%0.28%0.03%
Apr 202645.8%35.7%16.8%1.5%0.2%0.03%
May 202646.1%35.3%16.9%1.5%0.17%0.03%
Jun 202641.1%38.3%18.4%2%0.22%0.03%
Jul 202641.7%40.6%15.2%2.1%0.33%0.04%
Aug 202639.9%39.9%17.9%2%0.32%0.03%
Sep 202641.2%38.3%18.4%1.7%0.33%0.04%

  1. 1.Panasonic

    41.2%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share +1.3 points.

  2. 2.Gillette

    38.3%

    Held 2nd. 766K estimated branded searches, -6.8% vs prior month. Share -1.5 points.

  3. 3.Manscaped

    18.4%

    Held 3rd. 368K estimated branded searches, 0% vs prior month. Share +0.6 points.

  4. 4.Philips

    1.7%

    Held 4th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.3 points.

  5. 5.Braun

    0.33%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Wahl

    0.04%

    Held 6th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Philips and its closest rivals

Every comparison with Philips

100 comparisons

How has branded search demand for Philips changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Philips worldwide fell from 1.5M to 1.4M.
  • Across the 12 months ending September 2026, Philips’ share of searches among body trimmer brands worldwide held steady, from 1.6% to 1.7%.

How did search popularity change for body trimmer brands worldwide in September 2026?

5 changes

  1. In September 2026, Panasonic gained share of searches among body trimmer brands worldwide, from 39.9% to 41.2%.

  2. In September 2026, Manscaped gained share of searches among body trimmer brands worldwide, from 17.9% to 18.4%.

  3. In September 2026, Gillette lost share of searches among body trimmer brands worldwide, from 39.9% to 38.3%.

  4. Estimated monthly branded searches for Wahl worldwide rose 22% over 12 measured months, from 590 to 720 in September 2026.

  5. Estimated monthly branded searches for Braun worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.

How are Philips’ branded searches counted?

29 search terms

Brandwave collects information about searches that people make online using Philips’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • air fryer philips
  • philips air fryer
  • philips airfryer
  • philips beard trimmer
  • philips bodygroom
  • philips clothes steamer
  • philips desk lamp
  • philips epilator
  • philips garment steamer
  • philips iron
  • philips juicer
  • philips kettle
  • philips light bulb
  • philips multi cooker
  • philips oneblade
  • philips pasta
  • philips pressure cooker
  • philips rice cooker
  • philips shaver
  • philips shaver razor
  • philips slow cooker
  • philips soda
  • philips sonicare brush heads
  • philips steam iron
  • philips toaster
  • philips tv
  • philips wake up light
  • philips water filter
  • philips water flosser

How the Brand Demand Index is measured

Who owns Philips?

Philips is owned by Philips. Brandwave also tracks Philips Sonicare, Philips Avent, Philips Lumea, Philips Norelco and Philips Respironics, owned by the same company, worldwide.

Do you work for Philips? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Philips compete?

Philips is ranked in 29 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Desk lamp brands7th of 70.01%Show ranking
TV brands6th of 71.2%Show ranking
Small kitchen appliance brands10th of 122.3%Show ranking
Air fryer brands2nd of 825.2%Show ranking
Electric kettle brands5th of 84.8%Show ranking
Pasta maker brands7th of 70.02%Show ranking
Water flosser brands4th of 511.5%Show ranking
Toothbrush head brands4th of 511.8%Show ranking
Steam iron brands5th of 85.5%Show ranking
Body trimmer brands4th of 61.7%Shown above
Shaver and razor brands4th of 71.1%Show ranking
Toaster brands7th of 70.43%Show ranking
Slow cooker brands7th of 70.07%Show ranking
Medical imaging software3rd of 1111.4%Show ranking
Multi cooker brands4th of 40.47%Show ranking
Epilator brands2nd of 526.6%Show ranking
Radiology software2nd of 711.8%Show ranking
Garment steamers4th of 61.7%Show ranking
Electric shaver brands1st of 577.8%Show ranking
Clothes steamer brands6th of 72%Show ranking
Soda maker brands2nd of 515.4%Show ranking
Pressure cooker brands5th of 70.53%Show ranking
Water filter bottles1st of 760.2%Show ranking
Rice cooker brands6th of 62%Show ranking
Water filter brands7th of 82.4%Show ranking
Juicer brands6th of 76.4%Show ranking
Light bulb brands5th of 63.2%Show ranking
Sunrise alarm clock brands3rd of 420%Show ranking
Beard trimmer brands1st of 464.7%Show ranking
Creator with pink hair and a pink jacket

Is Philips your brand?

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