Brandwave

Garment steamers:Which brands are most popular in search?

In August 2026, Philips was the most searched among garment steamers worldwide, with an estimated 1.1M branded searches and 51.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Philips51.1%
  2. BISSELL23.5%
  3. Tefal17.1%
  4. Rowenta7.7%
  5. Steamery0.69%
  6. Fridja0.04%

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Share of SearchLeaderboard

Compare the garment steamers shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among garment steamers worldwide, by month

Share of Search by month for Philips, BISSELL, Tefal, Rowenta. The figures are in the table below the chart.

View monthly share of search table
MonthPhilipsBISSELLTefalRowentaSteameryFridja
Oct 202547.7%22.6%19.8%8.9%0.98%0.04%
Nov 202544%21.5%23.2%10.4%0.93%0.04%
Dec 202551.9%17.1%20.7%9.2%1%0.04%
Jan 202646.4%18.9%23.3%10.4%0.94%0.06%
Feb 202647.2%22.5%21.8%8%0.59%0.04%
Mar 202645.3%24.8%21.3%7.8%0.7%0.04%
Apr 202648.6%23%19%8.5%0.77%0.05%
May 202646.2%19.8%22.9%10.2%0.92%0.04%
Jun 202647.6%19.5%19.2%12.9%0.77%0.05%
Jul 202653%18.7%15.1%12.4%0.74%0.04%
Aug 202651.1%23.5%17.1%7.7%0.69%0.04%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Philips

    51.1%

    Held 1st. 1.1M estimated branded searches, +4.3% vs prior month. Share -1.9 points.

  2. 2.BISSELL

    23.5%

    Held 2nd. 506K estimated branded searches, +35.7% vs prior month. Share +4.7 points.

  3. 3.Tefal

    17.1%

    Held 3rd. 368K estimated branded searches, +22.3% vs prior month. Share +2 points.

  4. 4.Rowenta

    7.7%

    Held 4th. 165K estimated branded searches, -32.9% vs prior month. Share -4.7 points.

  5. 5.Steamery

    0.69%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Fridja

    0.04%

    Held 6th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among garment steamers worldwide?

In August 2026, Philips was the most searched among garment steamers worldwide, with an estimated 1.1M branded searches and 51.1% estimated Share of Search within this set. BISSELL is in 2nd place, 27.6 percentage points behind at 23.5% Share of Search.

Global garment steamers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Philips47.7% → 51.1%53%Jul 202644%Nov 20251st
BISSELL22.6% → 23.5%24.8%Mar 202617.1%Dec 20252nd
Tefal19.8% → 17.1%23.3%Jan 202615.1%Jul 20263rd
Rowenta8.9% → 7.7%12.9%Jun 20267.7%Aug 20264th
Steamery0.98% → 0.69%1%Dec 20250.59%Feb 20265th
Fridja0.04%0.06%Jan 20260.04%Dec 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Philips’ estimated Share of Search among garment steamers worldwide increased from 47.7% to 51.1%.
  • Across the 11 months ending August 2026, BISSELL’s estimated Share of Search among garment steamers worldwide increased from 22.6% to 23.5%.
  • Across the 11 months ending August 2026, Tefal’s estimated Share of Search among garment steamers worldwide decreased from 19.8% to 17.1%.
  • Across the 11 months ending August 2026, Rowenta’s estimated Share of Search among garment steamers worldwide decreased from 8.9% to 7.7%.
  • Across the 11 months ending August 2026, Philips’ estimated Share of Search among garment steamers worldwide peaked at 53% in July 2026 and was lowest at 44% in November 2025.
  • Across the 11 months ending August 2026, BISSELL’s estimated Share of Search among garment steamers worldwide peaked at 24.8% in March 2026 and was lowest at 17.1% in December 2025.
  • Across the 11 months ending August 2026, Tefal’s estimated Share of Search among garment steamers worldwide peaked at 23.3% in January 2026 and was lowest at 15.1% in July 2026.
  • Across the 11 months ending August 2026, Rowenta’s estimated Share of Search among garment steamers worldwide peaked at 12.9% in June 2026 and was lowest at 7.7% in August 2026.
  • Across the 11 months ending August 2026, Steamery and Fridja held steady: their estimated Share of Search among garment steamers worldwide each moved less than 0.5 percentage points.

How did search popularity change for garment steamers worldwide in August 2026?

  1. In August 2026, BISSELL gained estimated Share of Search among garment steamers worldwide, from 18.7% to 23.5%.

  2. In August 2026, Tefal gained estimated Share of Search among garment steamers worldwide, from 15.1% to 17.1%.

  3. In August 2026, Rowenta lost estimated Share of Search among garment steamers worldwide, from 12.4% to 7.7%.

  4. In August 2026, Philips lost estimated Share of Search among garment steamers worldwide, from 53% to 51.1%.

  5. Estimated monthly branded searches for Steamery worldwide fell 33.3% over 11 measured months, from 22.2K to 14.8K in August 2026.

  6. Estimated monthly branded searches for Fridja worldwide fell 12% over 11 measured months, from 1K to 880 in August 2026.

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