Brandwave

How popular isBISSELL in search?

In August 2026, there were an estimated 506K branded searches for BISSELL worldwide which held steady over the last 11 months. BISSELL holds 23.5% estimated Share of Search among garment steamers worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Philips51.1%
  2. BISSELL23.5%
  3. Tefal17.1%
  4. Rowenta7.7%
  5. Steamery0.69%
  6. Fridja0.04%
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Which garment steamers compete with BISSELL?

BISSELL against garment steamers worldwide, by month

Share of Search by month for Philips, BISSELL, Tefal, Rowenta. The figures are in the table below the chart.

View monthly share of search table
MonthPhilipsBISSELLTefalRowentaSteameryFridja
Oct 202547.7%22.6%19.8%8.9%0.98%0.04%
Nov 202544%21.5%23.2%10.4%0.93%0.04%
Dec 202551.9%17.1%20.7%9.2%1%0.04%
Jan 202646.4%18.9%23.3%10.4%0.94%0.06%
Feb 202647.2%22.5%21.8%8%0.59%0.04%
Mar 202645.3%24.8%21.3%7.8%0.7%0.04%
Apr 202648.6%23%19%8.5%0.77%0.05%
May 202646.2%19.8%22.9%10.2%0.92%0.04%
Jun 202647.6%19.5%19.2%12.9%0.77%0.05%
Jul 202653%18.7%15.1%12.4%0.74%0.04%
Aug 202651.1%23.5%17.1%7.7%0.69%0.04%
Sep 2026——————

  1. 1.Philips

    51.1%

    Held 1st. 1.1M estimated branded searches, +4.3% vs prior month. Share -1.9 points.

  2. 2.BISSELL

    23.5%

    Held 2nd. 506K estimated branded searches, +35.7% vs prior month. Share +4.7 points.

  3. 3.Tefal

    17.1%

    Held 3rd. 368K estimated branded searches, +22.3% vs prior month. Share +2 points.

  4. 4.Rowenta

    7.7%

    Held 4th. 165K estimated branded searches, -32.9% vs prior month. Share -4.7 points.

  5. 5.Steamery

    0.69%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Fridja

    0.04%

    Held 6th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between BISSELL and its closest rivals

How has branded search demand for BISSELL changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for BISSELL worldwide held steady, from 512K to 506K.
  • Across the 11 months ending August 2026, BISSELL’s estimated Share of Search among garment steamers worldwide increased from 22.6% to 23.5%.
  • Across the 11 months ending August 2026, BISSELL’s estimated Share of Search among garment steamers worldwide peaked at 24.8% in March 2026 and was lowest at 17.1% in December 2025.

How did search popularity change for garment steamers worldwide in August 2026?

  1. In August 2026, BISSELL gained estimated Share of Search among garment steamers worldwide, from 18.7% to 23.5%.

  2. In August 2026, Tefal gained estimated Share of Search among garment steamers worldwide, from 15.1% to 17.1%.

  3. In August 2026, Rowenta lost estimated Share of Search among garment steamers worldwide, from 12.4% to 7.7%.

  4. In August 2026, Philips lost estimated Share of Search among garment steamers worldwide, from 53% to 51.1%.

  5. Estimated monthly branded searches for Steamery worldwide fell 33.3% over 11 measured months, from 22.2K to 14.8K in August 2026.

  6. Estimated monthly branded searches for Fridja worldwide fell 12% over 11 measured months, from 1K to 880 in August 2026.

Where does BISSELL compete?

BISSELL is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Vacuum cleaner brands3rd of 55.5%Show ranking
Car vacuum brands3rd of 65.5%Show ranking
Garment steamers2nd of 623.5%Shown above
Steam mop brands2nd of 526.6%Show ranking
Carpet cleaner brands2nd of 528.4%Show ranking
Mop brands1st of 650.2%Show ranking
Pet hair removers1st of 682.9%Show ranking

How is BISSELL measured?

Brandwave collects information about searches that people make online using BISSELL’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • bissell
  • bissell com
  • bissell crosswave
  • bissell vacuum
  • vacuum bissell

Do you work for BISSELL? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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