Brandwave

How popular isTefal in search?

In August 2026, there were an estimated 368K branded searches for Tefal worldwide which is down 18.2% over the last 11 months. Tefal holds 17.1% estimated Share of Search among garment steamers worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Philips51.1%
  2. BISSELL23.5%
  3. Tefal17.1%
  4. Rowenta7.7%
  5. Steamery0.69%
  6. Fridja0.04%
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Which garment steamers compete with Tefal?

Tefal against garment steamers worldwide, by month

Share of Search by month for Philips, BISSELL, Tefal, Rowenta. The figures are in the table below the chart.

View monthly share of search table
MonthPhilipsBISSELLTefalRowentaSteameryFridja
Oct 202547.7%22.6%19.8%8.9%0.98%0.04%
Nov 202544%21.5%23.2%10.4%0.93%0.04%
Dec 202551.9%17.1%20.7%9.2%1%0.04%
Jan 202646.4%18.9%23.3%10.4%0.94%0.06%
Feb 202647.2%22.5%21.8%8%0.59%0.04%
Mar 202645.3%24.8%21.3%7.8%0.7%0.04%
Apr 202648.6%23%19%8.5%0.77%0.05%
May 202646.2%19.8%22.9%10.2%0.92%0.04%
Jun 202647.6%19.5%19.2%12.9%0.77%0.05%
Jul 202653%18.7%15.1%12.4%0.74%0.04%
Aug 202651.1%23.5%17.1%7.7%0.69%0.04%
Sep 2026——————

  1. 1.Philips

    51.1%

    Held 1st. 1.1M estimated branded searches, +4.3% vs prior month. Share -1.9 points.

  2. 2.BISSELL

    23.5%

    Held 2nd. 506K estimated branded searches, +35.7% vs prior month. Share +4.7 points.

  3. 3.Tefal

    17.1%

    Held 3rd. 368K estimated branded searches, +22.3% vs prior month. Share +2 points.

  4. 4.Rowenta

    7.7%

    Held 4th. 165K estimated branded searches, -32.9% vs prior month. Share -4.7 points.

  5. 5.Steamery

    0.69%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Fridja

    0.04%

    Held 6th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Tefal and its closest rivals

How has branded search demand for Tefal changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Tefal worldwide fell from 450K to 368K.
  • Across the 11 months ending August 2026, Tefal’s estimated Share of Search among garment steamers worldwide decreased from 19.8% to 17.1%.
  • Across the 11 months ending August 2026, Tefal’s estimated Share of Search among garment steamers worldwide peaked at 23.3% in January 2026 and was lowest at 15.1% in July 2026.

How did search popularity change for garment steamers worldwide in August 2026?

  1. In August 2026, BISSELL gained estimated Share of Search among garment steamers worldwide, from 18.7% to 23.5%.

  2. In August 2026, Tefal gained estimated Share of Search among garment steamers worldwide, from 15.1% to 17.1%.

  3. In August 2026, Rowenta lost estimated Share of Search among garment steamers worldwide, from 12.4% to 7.7%.

  4. In August 2026, Philips lost estimated Share of Search among garment steamers worldwide, from 53% to 51.1%.

  5. Estimated monthly branded searches for Steamery worldwide fell 33.3% over 11 measured months, from 22.2K to 14.8K in August 2026.

  6. Estimated monthly branded searches for Fridja worldwide fell 12% over 11 measured months, from 1K to 880 in August 2026.

Where does Tefal compete?

Tefal is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Pressure cooker brands5th of 59.1%Show ranking
Garment steamers3rd of 617.1%Shown above
Irons2nd of 618.4%Show ranking

How is Tefal measured?

Brandwave collects information about searches that people make online using Tefal’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • tefal

Do you work for Tefal? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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