Rowenta vs Tefal:Which is more popular by branded search?
In August 2026, Tefal had more branded searches than Rowenta among garment steamers worldwide. Tefal was estimated to have 368K branded searches compared to Rowenta’s 165K, and held a 17.1% Share of Search versus Rowenta’s 7.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Rowenta or Tefal?
Compare the garment steamers shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tefal, Rowenta. The figures are in the table below the chart.
View monthly share of search table
| Month | Philips | BISSELL | Tefal | Rowenta | Steamery | Fridja |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.7% | 22.6% | 19.8% | 8.9% | 0.98% | 0.04% |
| Nov 2025 | 44% | 21.5% | 23.2% | 10.4% | 0.93% | 0.04% |
| Dec 2025 | 51.9% | 17.1% | 20.7% | 9.2% | 1% | 0.04% |
| Jan 2026 | 46.4% | 18.9% | 23.3% | 10.4% | 0.94% | 0.06% |
| Feb 2026 | 47.2% | 22.5% | 21.8% | 8% | 0.59% | 0.04% |
| Mar 2026 | 45.3% | 24.8% | 21.3% | 7.8% | 0.7% | 0.04% |
| Apr 2026 | 48.6% | 23% | 19% | 8.5% | 0.77% | 0.05% |
| May 2026 | 46.2% | 19.8% | 22.9% | 10.2% | 0.92% | 0.04% |
| Jun 2026 | 47.6% | 19.5% | 19.2% | 12.9% | 0.77% | 0.05% |
| Jul 2026 | 53% | 18.7% | 15.1% | 12.4% | 0.74% | 0.04% |
| Aug 2026 | 51.1% | 23.5% | 17.1% | 7.7% | 0.69% | 0.04% |
| Sep 2026 | — | — | — | — | — | — |
How has the Rowenta and Tefal comparison changed over the last 12 months?
3 findings
- Tefal was ahead of Rowenta in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Rowenta’s estimated Share of Search among garment steamers worldwide moved from 8.9% to 7.7%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 11 months ending August 2026, Tefal’s estimated Share of Search among garment steamers worldwide moved from 19.8% to 17.1%, and its estimated monthly branded searches moved from 450K to 368K.
How did search popularity change for garment steamers worldwide in August 2026?
2 changes
In August 2026, Tefal gained estimated Share of Search among garment steamers worldwide, from 15.1% to 17.1%.
In August 2026, Rowenta lost estimated Share of Search among garment steamers worldwide, from 12.4% to 7.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Rowenta’s and Tefal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.