Brandwave

How popular isBlack and Decker in search?

In September 2026, there were an estimated 220K branded searches for Black and Decker worldwide which is down 10.2% over the last 12 months. Black and Decker holds 9.7% estimated Share of Search among steam iron brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Philips42.9%
  2. Tefal24.8%
  3. Black and Decker9.7%
  4. Rowenta8.3%
  5. Bosch7.5%
  6. Russell Hobbs6.8%
Black and Decker website (opens in a new tab)

Follow Black and Decker and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which steam iron brands compete with Black and Decker?

Black and Decker against steam iron brands worldwide, by month

Share of Search by month for Philips, Tefal, Black and Decker, Rowenta, Bosch, Russell Hobbs. The figures are in the table below the chart.

View monthly share of search table
MonthPhilipsTefalBlack and DeckerRowentaBoschRussell Hobbs
Oct 202541.5%23.4%9.8%8.8%8.2%8.3%
Nov 202538.5%29.2%8.6%10.3%5.4%8.1%
Dec 202544.2%24.7%8.2%8.9%5.7%8.4%
Jan 202639.5%27.2%8.4%10.1%6.5%8.3%
Feb 202642.4%26.1%9.2%8.2%6.4%7.8%
Mar 202640.4%25.8%9.9%8.3%7.6%8%
Apr 202642.9%22.4%10.6%8.8%8.1%7.2%
May 202638.9%24.7%12.1%9.9%7.6%6.8%
Jun 202640.2%21.3%11.4%12.3%7.8%7%
Jul 202645.7%17.8%10%12%7.7%6.7%
Aug 202645.7%20.9%9.6%8.2%8.9%6.7%
Sep 202642.9%24.8%9.7%8.3%7.5%6.8%

  1. 1.Philips

    42.9%

    Held 1st. 970K estimated branded searches, -7.3% vs prior month. Share -2.8 points.

  2. 2.Tefal

    24.8%

    Held 2nd. 560K estimated branded searches, +17.2% vs prior month. Share +3.9 points.

  3. 3.Black and Decker

    9.7%

    Held 3rd. 220K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Rowenta

    8.3%

    Moved from 5th to 4th. 187K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Bosch

    7.5%

    Moved from 4th to 5th. 169K estimated branded searches, -17.6% vs prior month. Share -1.5 points.

  6. 6.Russell Hobbs

    6.8%

    Held 6th. 153K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Black and Decker and its closest rivals

Every comparison with Black and Decker

How has branded search demand for Black and Decker changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Black and Decker worldwide fell from 245K to 220K.
  • Across the 12 months ending September 2026, Black and Decker’s estimated Share of Search among steam iron brands worldwide peaked at 12.1% in May 2026 and was lowest at 8.2% in December 2025.

How did search popularity change for steam iron brands worldwide in September 2026?

  1. In September 2026, Tefal gained estimated Share of Search among steam iron brands worldwide, from 20.9% to 24.8%.

  2. In September 2026, Philips lost estimated Share of Search among steam iron brands worldwide, from 45.7% to 42.9%.

  3. In September 2026, Bosch lost estimated Share of Search among steam iron brands worldwide, from 8.9% to 7.5%.

  4. In September 2026, Rowenta rose from 5th to 4th among steam iron brands worldwide.

  5. Estimated monthly branded searches for Russell Hobbs worldwide fell 26.5% over 12 measured months, from 208K to 153K in September 2026.

  6. Estimated monthly branded searches for Black and Decker worldwide fell 10.2% over 12 measured months, from 245K to 220K in September 2026.

Where does Black and Decker compete?

Black and Decker is ranked in 26 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Stick vacuum brands6th of 81.9%Show ranking
Handheld vacuum brands6th of 72%Show ranking
Car vacuum brands5th of 62.2%Show ranking
Grass trimmer brands5th of 84.1%Show ranking
Toaster oven brands5th of 64.3%Show ranking
Cordless screwdriver brands5th of 75.2%Show ranking
Tire inflator brands4th of 55.9%Show ranking
Convection oven brands4th of 77.3%Show ranking
Cordless sweeper brands3rd of 38.1%Show ranking
Portable dishwasher brands4th of 58.3%Show ranking
Chuck key brands4th of 58.4%Show ranking
Hand sander brands5th of 68.4%Show ranking
Lawn edger brands4th of 69.1%Show ranking
Steam iron brands3rd of 69.7%Shown above
Can opener brands3rd of 59.9%Show ranking
Mini fridge brands4th of 512.1%Show ranking
Reciprocating saw brands4th of 612.9%Show ranking
Belt sander brands4th of 613.4%Show ranking
Hover mower brands2nd of 314.7%Show ranking
Saw horse brands2nd of 416.7%Show ranking
Cordless edger brands2nd of 318.9%Show ranking
Jar opener brands1st of 546.5%Show ranking
Power scrubber brands1st of 346.8%Show ranking
Heated airer brands1st of 448%Show ranking
Workbench brands1st of 548.6%Show ranking
Work bench brands1st of 368.2%Show ranking

How is Black and Decker measured?

Brandwave collects information about searches that people make online using Black and Decker’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • black and decker
  • blackdecker

Do you work for Black and Decker? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Black and Decker your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free