Brandwave

Black+Decker vs Mirka:Which is more popular?

In September 2026, Black+Decker had more branded searches than Mirka among hand sander brands worldwide. Black+Decker had about 220,000 branded searches, while Mirka had 33,100. Black+Decker made up 9.1% of all hand sander brand searches we track, and Mirka accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about hand sander brands, Mirka appeared in three of the five answers and Black+Decker in none.

Among hand sander brands worldwide in September 2026

Who do people search for more?

Black+Decker, about 7 searches for every 1 for Mirka

Black+Decker 220K searchesMirka 33.1K searches

Who does AI mention more?

Mirka, mentioned in 3 of 5 answers, Black+Decker in 0

Mirka in 3 of 5Black+Decker in 0 of 5

Who does AI recommend more?

Mirka, the only one of the two named

Mirka first in 2Black+Decker never named

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Top hand sander brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mirka was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Black+Decker did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mirka1st
  2. Festool2nd
  3. DeWalt3rd
  4. Makita4th
  5. Bosch5th
  6. Craftsman–
  7. Black+Decker–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • DeWalt3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Festool3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mirka3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Black+Decker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hand sander brands

5 answers

  • Asked ChatGPT

    “Which hand sander brand should I buy?”

    1. 1Mirka
    2. 2DeWalt

  • Asked ChatGPT

    “What are the best hand sander brands?”

    1. 1Mirka
    2. 2Festool
    3. 3DeWalt
    4. 4Bosch
    5. 5Makita

  • Asked ChatGPT

    “What's the best hand sander brand for wood finishing?”

    1. 1Mirka
    2. 2Festool

  • Searched Google, AI Overview

    “best hand sander”

    1. 1DeWalt
    2. 2Makita
    3. 3Festool

  • Searched Google, AI Overview

    “hand sander for wood”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Is Black+Decker or Mirka more popular in search?

    This chart shows how often people search Google for Black+Decker and Mirka by name. Each line represents a brand's share of searches for all seven hand sander brands we track, month by month, from English-language searches worldwide.

    Black+Decker and Mirka among hand sander brands worldwide, by month

    Share of searches by month for Black+Decker, Mirka. The figures are in the table below the chart.

    View monthly share of searches table
    MonthMakitaDeWaltCraftsmanFestoolBlack+DeckerMirkaBosch
    Oct 202546.9%23.7%8.7%10.6%8.6%1.4%0.01%
    Nov 202544.4%27.2%8.1%10%8.9%1.3%0.01%
    Dec 202540.2%29.8%10.9%8.9%8.9%1.2%<0.01%
    Jan 202638.4%28%12.5%10.2%9.2%1.7%0.01%
    Feb 202637.4%27.6%15.1%10.1%8.2%1.7%0.01%
    Mar 202639.5%24.2%16.2%10.8%7.9%1.5%0.01%
    Apr 202637.3%27.2%14.9%10%8.9%1.6%0.02%
    May 202637%26.7%14.6%9.7%10.7%1.3%0.02%
    Jun 202637.3%26.9%14.7%9.8%9.8%1.3%0.01%
    Jul 202635.7%25.8%17.2%9.4%10.3%1.5%0.02%
    Aug 202638.4%27.7%15.2%8.3%9.1%1.4%0.02%
    Sep 202639%27.8%12.5%10.2%9.1%1.4%0.02%

    How has the Black+Decker and Mirka comparison changed over the last 12 months?

    3 findings
    • Black+Decker was ahead of Mirka in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, Black+Decker’s share of searches among hand sander brands worldwide moved from 8.6% to 9.1%, and its estimated monthly branded searches moved from 245K to 220K.
    • Across the 12 months ending September 2026, Mirka’s share of searches among hand sander brands worldwide held steady at 1.4%, and its estimated monthly branded searches moved from 40.5K to 33.1K.

    How did search popularity change for hand sander brands worldwide in September 2026?

    3 changes

    1. In September 2026, Festool overtook Black+Decker to rank 4th among hand sander brands worldwide, with 10.2% of the searches.

    2. Estimated monthly branded searches for Mirka worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

    3. Estimated monthly branded searches for Black+Decker worldwide fell 10.2% over 12 measured months, from 245K to 220K in September 2026.

    How are branded searches counted?

    3 search terms

    Brandwave collects information about searches that people make online using Black+Decker’s and Mirka’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Black+Decker

    2 branded search terms

    • black and decker
    • blackdecker

    Mirka

    1 branded search term

    • mirka

    How the Brand Demand Index is measured

    Other head-to-heads among hand sander brands

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