Brandwave

How popular isFestool in search?

In September 2026, there were an estimated 246K branded searches for Festool worldwide which is down 18.3% over the last 12 months. Festool holds 9.4% estimated Share of Search among hand sander brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Makita38.4%
  2. DeWalt25.8%
  3. Craftsman11.5%
  4. Festool9.4%
  5. Black and Decker8.4%
  6. Bosch6.5%
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Which hand sander brands compete with Festool?

Festool against hand sander brands worldwide, by month

Share of Search by month for Makita, DeWalt, Craftsman, Festool, Black and Decker, Bosch. The figures are in the table below the chart.

View monthly share of search table
MonthMakitaDeWaltCraftsmanFestoolBlack and DeckerBosch
Oct 202545.7%21.9%8%9.8%8%6.7%
Nov 202544.2%25.4%7.6%9.3%8.3%5.2%
Dec 202539.9%27.7%10.1%8.3%8.3%5.7%
Jan 202637.9%26%11.6%9.5%8.5%6.5%
Feb 202637.2%26%14.2%9.5%7.7%5.4%
Mar 202639%22.6%15.1%10.1%7.4%5.7%
Apr 202637%25.3%13.8%9.3%8.3%6.4%
May 202636.5%24.7%13.5%9%9.9%6.2%
Jun 202636.9%25%13.7%9.1%9.1%6.3%
Jul 202635%23.7%15.9%8.7%9.5%7.3%
Aug 202637.3%25.3%13.8%7.6%8.3%7.7%
Sep 202638.4%25.8%11.5%9.4%8.4%6.5%

  1. 1.Makita

    38.4%

    Held 1st. 1M estimated branded searches, +1.1% vs prior month. Share +1.1 points.

  2. 2.DeWalt

    25.8%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.Craftsman

    11.5%

    Held 3rd. 301K estimated branded searches, -18.2% vs prior month. Share -2.3 points.

  4. 4.Festool

    9.4%

    Moved from 6th to 4th. 246K estimated branded searches, +22.4% vs prior month. Share +1.9 points.

  5. 5.Black and Decker

    8.4%

    Moved from 4th to 5th. 220K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Bosch

    6.5%

    Moved from 5th to 6th. 169K estimated branded searches, -17.6% vs prior month. Share -1.2 points.

Compare search popularity between Festool and its closest rivals

Every comparison with Festool

How has branded search demand for Festool changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Festool worldwide fell from 301K to 246K.
  • Across the 12 months ending September 2026, Festool’s estimated Share of Search among hand sander brands worldwide peaked at 10.1% in March 2026 and was lowest at 7.6% in August 2026.
  • Across the 12 months ending September 2026, Festool fell from 3rd to 4th among hand sander brands worldwide.

How did search popularity change for hand sander brands worldwide in September 2026?

  1. In September 2026, Festool overtook Black and Decker and Bosch to rank 4th among hand sander brands worldwide, with 9.4% estimated Share of Search.

  2. In September 2026, Makita gained estimated Share of Search among hand sander brands worldwide, from 37.3% to 38.4%.

  3. In September 2026, Craftsman lost estimated Share of Search among hand sander brands worldwide, from 13.8% to 11.5%.

  4. In September 2026, Bosch lost estimated Share of Search among hand sander brands worldwide, from 7.7% to 6.5%.

  5. Estimated monthly branded searches for Black and Decker worldwide fell 10.2% over 12 measured months, from 245K to 220K in September 2026.

Where does Festool compete?

Festool is ranked in 25 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Biscuit joiner brands6th of 84.8%Show ranking
Orbital sander brands5th of 75.1%Show ranking
Power tool brands5th of 65.2%Show ranking
Circular saw brands4th of 56.3%Show ranking
Chain mortiser brands4th of 46.3%Show ranking
Drywall sander brands4th of 56.5%Show ranking
Panel saw brands4th of 56.5%Show ranking
Compound miter saw brands4th of 56.6%Show ranking
Sander brands4th of 58.4%Show ranking
Countersink bit brands3rd of 48.7%Show ranking
Hand sander brands4th of 69.4%Shown above
Hand planer brands4th of 510.3%Show ranking
Industrial vacuums3rd of 610.9%Show ranking
Router table brands4th of 812.7%Show ranking
Router circle jig brands3rd of 412.9%Show ranking
Reciprocating saw brands3rd of 614.5%Show ranking
Belt sander brands3rd of 615%Show ranking
Bench saw brands3rd of 518.3%Show ranking
Drywall gun brands2nd of 319.3%Show ranking
Dust collector brands2nd of 522.5%Show ranking
Sanding sponge brands2nd of 425.6%Show ranking
Floor sander brands2nd of 325.8%Show ranking
Sanding block brands2nd of 325.8%Show ranking
Sandpaper brands2nd of 325.8%Show ranking
Sanding discs brands1st of 480.1%Show ranking

How is Festool measured?

Brandwave collects information about searches that people make online using Festool’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • festool

Do you work for Festool? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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