Brandwave

How popular isFestool?

In September 2026, people searched for Festool by name about 372,000 times worldwide, a 17.9% decrease from the previous year. These searches made up 22.6% of all global track saw brand searches, placing Festool second out of eight brands. When we asked both ChatGPT and Google AI Overviews about track saw brands, Festool appeared in all answers and was the second most recommended of the eight.

Search and AI answers in September 2026

Festool is the second most searched of 8 competitors and the second most recommended in AI answers.

  1. DeWaltShare of searches 22.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  2. FestoolShare of searches 22.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. MakitaShare of searches 22.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. MilwaukeeShare of searches 18.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. KregShare of searches 6.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

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Top track saw brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Festool appeared in all five answers. Festool is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Makita1st
  2. Festool2nd
  3. Milwaukee3rd
  4. WEN4th
  5. DeWalt5th
  6. Kreg6th
  7. Bosch Professional–
  8. Triton–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Festool5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DeWalt3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • WEN3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kreg2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch Professional0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Triton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about track saw brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Which track saw brands compete with Festool?

Festool against track saw brands worldwide, by month

Share of searches by month for DeWalt, Festool, Makita, Milwaukee, Kreg, WEN, Bosch Professional. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltFestoolMakitaMilwaukeeKregWENBosch ProfessionalTriton
Oct 202515.4%28.2%23.1%18.8%6.9%3.7%3%0.91%
Nov 202517.7%26.5%21.7%21.7%5.3%3.5%2.9%0.8%
Dec 202516.4%30%20.1%20.1%6%4%2.6%0.9%
Jan 202614.2%31.7%21.3%17.3%6.3%5.2%2.8%1.2%
Feb 202616%29.3%19.5%19.5%5.8%5.8%2.6%1.4%
Mar 202616.1%36%19.8%16.1%5.9%3.2%2.1%0.78%
Apr 202620.4%25.1%20.4%20.4%6.1%4.1%2.7%0.81%
May 202619.4%29%19.4%19.4%5.8%3.9%2.6%0.63%
Jun 202615.4%34.4%18.8%15.4%4.6%8.4%2.5%0.5%
Jul 202619.7%29.5%19.7%16.1%5.9%5.9%2.6%0.52%
Aug 202622.4%22.4%22.4%18.3%5.5%5.5%2.9%0.6%
Sep 202622.6%22.6%22.6%18.4%6.7%3.7%2.9%0.6%

  1. 1.DeWalt

    22.6%

    Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Festool

    22.6%

    Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Makita

    22.6%

    Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Milwaukee

    18.4%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Kreg

    6.7%

    Held 5th. 6.6K estimated branded searches, +22.2% vs prior month. Share +1.3 points.

  6. 6.WEN

    3.7%

    Held 6th. 3.6K estimated branded searches, -33.3% vs prior month. Share -1.8 points.

  7. 7.Bosch Professional

    2.9%

    Held 7th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Triton

    0.6%

    Held 8th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

Festool, DeWalt and 4 other brands sell other things too, so only their searches that name this product count here, like “festool track saw”.

Compare popularity between Festool and its closest rivals

Every comparison with Festool

53 comparisons

How has branded search demand for Festool changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Festool worldwide fell from 453K to 372K.
  • Across the 12 months ending September 2026, Festool’s share of searches among track saw brands worldwide decreased from 28.2% to 22.6%.
  • Across the 12 months ending September 2026, Festool’s share of searches among track saw brands worldwide peaked at 36% in March 2026 and was lowest at 22.4% in August 2026.
  • Across the 12 months ending September 2026, Festool fell from 1st to 2nd among track saw brands worldwide.

How did search popularity change for track saw brands worldwide in September 2026?

6 changes

  1. In September 2026, Kreg gained share of searches among track saw brands worldwide, from 5.5% to 6.7%.

  2. In September 2026, WEN lost share of searches among track saw brands worldwide, from 5.5% to 3.7%.

  3. DeWalt’s share of searches among track saw brands worldwide has gained ground for 3 months in a row, from 15.4% to 22.6% in September 2026.

  4. Makita’s share of searches among track saw brands worldwide has gained ground for 3 months in a row, from 18.8% to 22.6% in September 2026.

  5. Milwaukee’s share of searches among track saw brands worldwide has gained ground for 3 months in a row, from 15.4% to 18.4% in September 2026.

  6. Estimated monthly branded searches for Triton worldwide fell 33% over 12 measured months, from 880 to 590 in September 2026.

How are Festool’s branded searches counted?

44 search terms

Brandwave collects information about searches that people make online using Festool’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • festool
  • festool belt sander
  • festool bench saw
  • festool biscuit joiner
  • festool circle cutter
  • festool circular saw
  • festool compound miter saw
  • festool detail sander
  • festool domino
  • festool drum sander
  • festool drywall gun
  • festool drywall sander
  • festool drywall screw gun
  • festool dust collector
  • festool dust extractor
  • festool ets
  • festool floor sander
  • festool hand planer
  • festool hand sander
  • festool jobsite table saw
  • festool mitre saw
  • festool mortiser
  • festool orbital sander
  • festool palm sander
  • festool panel saw
  • festool planer
  • festool power tools
  • festool reciprocating saw
  • festool rotex
  • festool router
  • festool router circle jig
  • festool router table
  • festool sander
  • festool sanding block
  • festool sanding disc
  • festool sanding pads
  • festool sanding sponge
  • festool sandpaper
  • festool sliding table saw
  • festool table saw

1–40 of 44

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How the Brand Demand Index is measured

Where does Festool compete?

Festool is ranked in 26 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Power tool brands2nd of 723.2%Show ranking
Sander brands6th of 79.1%Show ranking
Circular saw brands5th of 613.2%Show ranking
Mitre saws7th of 92.9%Show ranking
Reciprocating saw brands10th of 100.33%Show ranking
Table saws6th of 96.5%Show ranking
Track saw brands2nd of 822.6%Shown above
Biscuit joiner brands1st of 1037%Show ranking
Wood router brands5th of 66%Show ranking
Router table brands7th of 101.7%Show ranking
Hand planer brands5th of 107.6%Show ranking
Belt sander brands8th of 82.8%Show ranking
Dust extractor brands1st of 927.9%Show ranking
Dust collector brands6th of 64.2%Show ranking
Palm sander brands2nd of 430.1%Show ranking
Industrial vacuums1st of 558.9%Show ranking
Drywall gun brands4th of 41.9%Show ranking
Sandpaper brands2nd of 622%Show ranking
Drywall sander brands2nd of 632.1%Show ranking
Sanding block brands4th of 52%Show ranking
Panel saw brands9th of 102%Show ranking
Hand sander brands6th of 78.4%Show ranking
Router circle jig brands6th of 70.51%Show ranking
Floor sander brands6th of 72.9%Show ranking
Chain mortiser brands3rd of 56.6%Show ranking
Sanding sponge brands3rd of 416.7%Show ranking
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