How popular isKreg?
In September 2026, people searched for Kreg by name about 28,800 times worldwide, a 14.5% decrease from the previous year. These searches made up 6.7% of all global track saw brand searches, placing Kreg fifth out of eight brands. When we asked both ChatGPT and Google AI Overviews about track saw brands, Kreg appeared in two of the five answers and was the sixth most recommended of the eight.
Kreg is the fifth most searched of 8 competitors and the sixth most recommended in AI answers.
DeWaltShare of searches 22.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
FestoolShare of searches 22.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
MakitaShare of searches 22.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
MilwaukeeShare of searches 18.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
KregShare of searches 6.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
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Top track saw brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kreg was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Kreg is the sixth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Festool5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- DeWalt3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
WEN3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Kreg2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bosch Professional0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Triton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about track saw brands
5 answers
Asked ChatGPT
“What's the best track saw?”
Asked ChatGPT
“Which track saw should I buy for woodworking?”
Asked ChatGPT
“What's the best cordless track saw?”
Searched Google, AI Overview
“track saw”
Searched Google, AI Overview
“best track saw”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Which track saw brands compete with Kreg?
Share of searches by month for DeWalt, Festool, Makita, Milwaukee, Kreg, WEN, Bosch Professional. The figures are in the table below the chart.
View monthly share of searches table
| Month | DeWalt | Festool | Makita | Milwaukee | Kreg | WEN | Bosch Professional | Triton |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 15.4% | 28.2% | 23.1% | 18.8% | 6.9% | 3.7% | 3% | 0.91% |
| Nov 2025 | 17.7% | 26.5% | 21.7% | 21.7% | 5.3% | 3.5% | 2.9% | 0.8% |
| Dec 2025 | 16.4% | 30% | 20.1% | 20.1% | 6% | 4% | 2.6% | 0.9% |
| Jan 2026 | 14.2% | 31.7% | 21.3% | 17.3% | 6.3% | 5.2% | 2.8% | 1.2% |
| Feb 2026 | 16% | 29.3% | 19.5% | 19.5% | 5.8% | 5.8% | 2.6% | 1.4% |
| Mar 2026 | 16.1% | 36% | 19.8% | 16.1% | 5.9% | 3.2% | 2.1% | 0.78% |
| Apr 2026 | 20.4% | 25.1% | 20.4% | 20.4% | 6.1% | 4.1% | 2.7% | 0.81% |
| May 2026 | 19.4% | 29% | 19.4% | 19.4% | 5.8% | 3.9% | 2.6% | 0.63% |
| Jun 2026 | 15.4% | 34.4% | 18.8% | 15.4% | 4.6% | 8.4% | 2.5% | 0.5% |
| Jul 2026 | 19.7% | 29.5% | 19.7% | 16.1% | 5.9% | 5.9% | 2.6% | 0.52% |
| Aug 2026 | 22.4% | 22.4% | 22.4% | 18.3% | 5.5% | 5.5% | 2.9% | 0.6% |
| Sep 2026 | 22.6% | 22.6% | 22.6% | 18.4% | 6.7% | 3.7% | 2.9% | 0.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 22.6% | 22.2K | 0% | +0.1 points | |
| 2, held 2nd | 22.6% | 22.2K | 0% | +0.1 points | |
| 3, held 3rd | 22.6% | 22.2K | 0% | +0.1 points | |
| 4, held 4th | 18.4% | 18.1K | 0% | +0.1 points | |
| 5, held 5th | 6.7% | 6.6K | +22.2% | +1.3 points | |
| 6, held 6th | 3.7% | 3.6K | -33.3% | -1.8 points | |
| 7, held 7th | 2.9% | 2.9K | 0% | 0 points | |
| 8, held 8th | 0.6% | 590 | 0% | 0 points |
1.
DeWalt22.6%
Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share +0.1 points.
2.
Festool22.6%
Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share +0.1 points.
3.
Makita22.6%
Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share +0.1 points.
18.4%
Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.
Kreg6.7%
Held 5th. 6.6K estimated branded searches, +22.2% vs prior month. Share +1.3 points.
6.
WEN3.7%
Held 6th. 3.6K estimated branded searches, -33.3% vs prior month. Share -1.8 points.
2.9%
Held 7th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.
8.
Triton0.6%
Held 8th. 590 estimated branded searches, 0% vs prior month. Share 0 points.
Kreg, DeWalt and 4 other brands sell other things too, so only their searches that name this product count here, like “kreg track saw”.
Compare popularity between Kreg and its closest rivals
Every comparison with Kreg
14 comparisons
How has branded search demand for Kreg changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Kreg worldwide fell from 33.7K to 28.8K.
- Across the 12 months ending September 2026, Kreg’s share of searches among track saw brands worldwide peaked at 6.9% in October 2025 and was lowest at 4.6% in June 2026.
How did search popularity change for track saw brands worldwide in September 2026?
6 changes
In September 2026, Kreg gained share of searches among track saw brands worldwide, from 5.5% to 6.7%.
In September 2026, WEN lost share of searches among track saw brands worldwide, from 5.5% to 3.7%.
DeWalt’s share of searches among track saw brands worldwide has gained ground for 3 months in a row, from 15.4% to 22.6% in September 2026.
Makita’s share of searches among track saw brands worldwide has gained ground for 3 months in a row, from 18.8% to 22.6% in September 2026.
Milwaukee’s share of searches among track saw brands worldwide has gained ground for 3 months in a row, from 15.4% to 18.4% in September 2026.
Estimated monthly branded searches for Triton worldwide fell 33% over 12 measured months, from 880 to 590 in September 2026.
How are Kreg’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Kreg’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- kreg
- kreg track saw
Do you work for Kreg? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Kreg compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Track saw brands | 5th of 8 | 6.7% | Shown above |
| Router table brands | 1st of 10 | 42.4% | Show ranking |
Is Kreg your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.