Brandwave

How popular isWEN?

In September 2026, people searched for WEN by name about 12,000 times worldwide, a 13% decrease from the previous year. These searches made up 3.7% of all global track saw brand searches, placing WEN sixth out of eight brands. When we asked both ChatGPT and Google AI Overviews about track saw brands, WEN appeared in three of the five answers and was the fourth most recommended of the eight.

Search and AI answers in September 2026

WEN is the sixth most searched of 8 competitors and the fourth most recommended in AI answers.

  1. DeWaltShare of searches 22.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  2. FestoolShare of searches 22.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. MakitaShare of searches 22.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. MilwaukeeShare of searches 18.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. WENShare of searches 3.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

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Top track saw brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, WEN was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. WEN is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Makita1st
  2. Festool2nd
  3. Milwaukee3rd
  4. WEN4th
  5. DeWalt5th
  6. Kreg6th
  7. Bosch Professional–
  8. Triton–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Festool5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DeWalt3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • WEN3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kreg2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch Professional0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Triton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about track saw brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Which track saw brands compete with WEN?

WEN against track saw brands worldwide, by month

Share of searches by month for DeWalt, Festool, Makita, Milwaukee, Kreg, WEN, Bosch Professional. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltFestoolMakitaMilwaukeeKregWENBosch ProfessionalTriton
Oct 202515.4%28.2%23.1%18.8%6.9%3.7%3%0.91%
Nov 202517.7%26.5%21.7%21.7%5.3%3.5%2.9%0.8%
Dec 202516.4%30%20.1%20.1%6%4%2.6%0.9%
Jan 202614.2%31.7%21.3%17.3%6.3%5.2%2.8%1.2%
Feb 202616%29.3%19.5%19.5%5.8%5.8%2.6%1.4%
Mar 202616.1%36%19.8%16.1%5.9%3.2%2.1%0.78%
Apr 202620.4%25.1%20.4%20.4%6.1%4.1%2.7%0.81%
May 202619.4%29%19.4%19.4%5.8%3.9%2.6%0.63%
Jun 202615.4%34.4%18.8%15.4%4.6%8.4%2.5%0.5%
Jul 202619.7%29.5%19.7%16.1%5.9%5.9%2.6%0.52%
Aug 202622.4%22.4%22.4%18.3%5.5%5.5%2.9%0.6%
Sep 202622.6%22.6%22.6%18.4%6.7%3.7%2.9%0.6%
  1. 1.DeWalt

    22.6%

    Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Festool

    22.6%

    Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Makita

    22.6%

    Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Milwaukee

    18.4%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Kreg

    6.7%

    Held 5th. 6.6K estimated branded searches, +22.2% vs prior month. Share +1.3 points.

  6. 6.WEN

    3.7%

    Held 6th. 3.6K estimated branded searches, -33.3% vs prior month. Share -1.8 points.

  7. Held 7th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Triton

    0.6%

    Held 8th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

DeWalt, Festool and 4 other brands sell other things too, so only their searches that name this product count here, like “dewalt track saw”.

Compare popularity between WEN and its closest rivals

Every comparison with WEN

35 comparisons

How has branded search demand for WEN changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for WEN worldwide fell from 13.8K to 12K.
  • Across the 12 months ending September 2026, WEN’s share of searches among track saw brands worldwide peaked at 8.4% in June 2026 and was lowest at 3.2% in March 2026.

How did search popularity change for track saw brands worldwide in September 2026?

6 changes
  1. In September 2026, Kreg gained share of searches among track saw brands worldwide, from 5.5% to 6.7%.

  2. In September 2026, WEN lost share of searches among track saw brands worldwide, from 5.5% to 3.7%.

  3. DeWalt’s share of searches among track saw brands worldwide has gained ground for 3 months in a row, from 15.4% to 22.6% in September 2026.

  4. Makita’s share of searches among track saw brands worldwide has gained ground for 3 months in a row, from 18.8% to 22.6% in September 2026.

  5. Milwaukee’s share of searches among track saw brands worldwide has gained ground for 3 months in a row, from 15.4% to 18.4% in September 2026.

  6. Estimated monthly branded searches for Triton worldwide fell 33% over 12 measured months, from 880 to 590 in September 2026.

How are WEN’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using WEN’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • wen bandsaw
  • wen drywall sander
  • wen jointer
  • wen rotary tool
  • wen scroll saw
  • wen tools
  • wen track saw
  • wen work bench
  • wen workbench

Do you work for WEN? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does WEN compete?

WEN is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Rotary tool brands5th of 50.14%Show ranking
Track saw brands6th of 83.7%Shown above
Workbench brands11th of 110.89%Show ranking
Grinder stand brands3rd of 510.9%Show ranking
Bandsaw brands5th of 611.2%Show ranking
Drywall sander brands6th of 68.9%Show ranking
Scroll saw brands4th of 613.3%Show ranking
Benchtop jointer brands1st of 650.4%Show ranking
Spindle sander brands1st of 552.1%Show ranking
Creator with pink hair and a pink jacket

Is WEN your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.