Brandwave

Gladiator vs WEN:Which is searched more?

In September 2026, Gladiator had more branded searches than WEN among workbench brands worldwide. Gladiator had about 4,000 branded searches, while WEN had 2,900. Gladiator made up 0.9% of all workbench brand searches we track, and WEN accounted for 0.66%. These are worldwide searches for English-language branded terms.

Share of searches among workbench brands worldwide in September 2026Is Gladiator or WEN more popular in search?
Gladiator0.9%4K searches
vs
WEN0.66%2.9K searches

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Is Gladiator or WEN more popular in search?

Compare the workbench brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Gladiator and WEN among workbench brands worldwide, by month

Share of searches by month for Gladiator, WEN. The figures are in the table below the chart.

View monthly share of searches table
MonthBlack+DeckerKobaltKeterSealeyHuskySeville ClassicsSjöbergsWORXGladiatorWENStanley
Oct 202552.9%19.5%13.1%3.2%3.9%2.1%1.7%1.4%0.97%0.95%0.16%
Nov 202552.8%21.5%11.8%2.9%4.3%1.9%1.6%0.86%1.1%1.1%0.14%
Dec 202552.1%23.4%10.5%2.6%4.7%2.1%1.7%0.76%0.91%1.1%0.13%
Jan 202650.3%20.7%13.8%3.4%4.1%2.8%1.5%1%0.98%1.2%0.16%
Feb 202650.6%18.7%15.3%3.7%3.7%2.5%2.5%1.1%0.81%0.91%0.15%
Mar 202646.6%19.2%19.2%3.1%3.8%2.1%1.7%2.6%0.85%0.76%0.19%
Apr 202644.5%18.3%22.2%3%3%2%1.6%3.7%0.81%0.73%0.15%
May 202649.8%16.7%20.3%2.7%2.7%1.8%1.5%2.7%0.89%0.66%0.11%
Jun 202651.5%15.6%19%3.1%3.1%2.1%1.4%2.5%0.95%0.61%0.12%
Jul 202651.2%17.2%17.2%3.4%3.4%2.3%1.5%1.9%0.93%0.67%0.14%
Aug 202649.6%20.4%16.7%2.7%3.3%2.2%1.8%1.5%0.97%0.65%0.16%
Sep 202649.8%20.5%16.7%3.3%2.7%2.2%1.5%1.5%0.9%0.66%0.16%

How has the Gladiator and WEN comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: WEN took it in December 2025, Gladiator took it in March 2026.
  • Across the 12 months ending September 2026, Gladiator’s share of searches among workbench brands worldwide moved from 0.97% to 0.9%, and its estimated monthly branded searches moved from 4.5K to 4K.
  • Across the 12 months ending September 2026, WEN’s share of searches among workbench brands worldwide moved from 0.95% to 0.66%, and its estimated monthly branded searches moved from 4.4K to 2.9K.

How did search popularity change for workbench brands worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for WEN worldwide fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026.

  2. Estimated monthly branded searches for Gladiator worldwide fell 11.1% over 12 measured months, from 4.5K to 4K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Gladiator’s and WEN’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gladiator

2 branded search terms

  • gladiator garage
  • gladiator workbench

WEN

1 branded search term

  • wen tools

How the Brand Demand Index is measured

Other head-to-heads among workbench brands

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