How popular isWEN?
In September 2026, people searched for WEN by name about 4,490 times worldwide, a 28.6% decrease from the previous year. These searches made up 0.85% of all global workbench brand searches, placing WEN eighth out of nine brands. When we asked both ChatGPT and Google AI Overviews about workbench brands, WEN appeared in two of the four answers and was the fourth most recommended of the nine.
WEN is the eighth most searched of 9 competitors and the fourth most recommended in AI answers.
Black+DeckerShare of searches 64.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
KeterShare of searches 21.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
SealeyShare of searches 4.4%Mentioned in 0 of 4 AI answersPlace in AI recommendations –- Seville ClassicsShare of searches 2.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
WENShare of searches 0.85%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
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Top workbench brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, WEN was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. WEN is the fourth most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Gladiator1st
- Seville Classics2nd
- Sjöbergs3rd
- WEN4th
WORX5th- Black+Decker–
- Keter–
- Sealey–
Stanley–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sjöbergs3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Gladiator3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Seville Classics2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- WEN2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- WORX1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Black+Decker0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Keter0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Sealey0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Stanley0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about workbench brands
4 answers
Asked ChatGPT
“Which workbench brand should I buy?”
Asked ChatGPT
“What are the best workbench brands?”
Asked ChatGPT
“What's the best workbench brand for a workshop?”
Searched Google, AI Overview
“workbench for garage”
Searched Google, AI Overview
“folding workbench”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which workbench brands compete with WEN?
Share of searches by month for Black+Decker, Keter, Sealey, Seville Classics, WEN. The figures are in the table below the chart.
View monthly share of searches table
| Month | Black+Decker | Keter | Sealey | Seville Classics | Sjöbergs | WORX | Gladiator | WEN | Stanley |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 69.1% | 17.1% | 4.2% | 2.8% | 2.3% | 1.9% | 1.3% | 1.2% | 0.2% |
| Nov 2025 | 71.2% | 15.9% | 3.9% | 2.6% | 2.1% | 1.2% | 1.4% | 1.4% | 0.19% |
| Dec 2025 | 72.4% | 14.6% | 3.6% | 2.9% | 2.4% | 1.1% | 1.3% | 1.6% | 0.17% |
| Jan 2026 | 66.9% | 18.4% | 4.5% | 3.7% | 2% | 1.3% | 1.3% | 1.6% | 0.22% |
| Feb 2026 | 65.2% | 19.7% | 4.8% | 3.2% | 3.2% | 1.4% | 1% | 1.2% | 0.19% |
| Mar 2026 | 60.5% | 24.9% | 4.1% | 2.7% | 2.2% | 3.3% | 1.1% | 0.99% | 0.24% |
| Apr 2026 | 56.5% | 28.3% | 3.8% | 2.5% | 2.1% | 4.7% | 1% | 0.92% | 0.18% |
| May 2026 | 61.8% | 25.2% | 3.4% | 2.3% | 1.9% | 3.4% | 1.1% | 0.82% | 0.14% |
| Jun 2026 | 63.3% | 23.4% | 3.8% | 2.6% | 1.7% | 3.1% | 1.2% | 0.75% | 0.15% |
| Jul 2026 | 64.5% | 21.7% | 4.3% | 2.9% | 1.9% | 2.4% | 1.2% | 0.85% | 0.17% |
| Aug 2026 | 65% | 21.9% | 3.6% | 2.9% | 2.4% | 1.9% | 1.3% | 0.86% | 0.21% |
| Sep 2026 | 64.8% | 21.8% | 4.4% | 2.9% | 1.9% | 1.9% | 1.2% | 0.85% | 0.21% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.8% | 220K | 0% | -0.2 points | |
| 2, held 2nd | 21.8% | 74K | 0% | -0.1 points | |
| 3, held 3rd | 4.4% | 14.8K | +22.3% | +0.8 points | |
| 4, held 4th | 2.9% | 9.9K | 0% | 0 points | |
| 5, held 5th | 1.9% | 6.6K | -18.5% | -0.4 points | |
| 6, held 6th | 1.9% | 6.6K | 0% | 0 points | |
| 7, held 7th | 1.2% | 4K | -7% | -0.1 points | |
| 8, held 8th | 0.85% | 2.9K | 0% | 0 points | |
| 9, held 9th | 0.21% | 720 | 0% | 0 points |
64.8%
Held 1st. 220K estimated branded searches, 0% vs prior month. Share -0.2 points.
2.
Keter21.8%
Held 2nd. 74K estimated branded searches, 0% vs prior month. Share -0.1 points.
3.
Sealey4.4%
Held 3rd. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.8 points.
2.9%
Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
5.Sjöbergs
1.9%
Held 5th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.4 points.
6.
WORX1.9%
Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.
1.2%
Held 7th. 4K estimated branded searches, -7% vs prior month. Share -0.1 points.
8.
WEN0.85%
Held 8th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.
9.
Stanley0.21%
Held 9th. 720 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between WEN and its closest rivals
Every comparison with WEN
27 comparisons
- DeWalt vs WEN
- Festool vs WEN
- Makita vs WEN
- Milwaukee vs WEN
- Mirka vs WEN
- Black+Decker vs WEN
- Craftsman vs WEN
- Diablo vs WEN
- Freud vs WEN
- Gladiator vs WEN
- Grizzly vs WEN
- Jet vs WEN
- Keter vs WEN
- Kincrome vs WEN
- RIDGID vs WEN
- Sealey vs WEN
- Seville Classics vs WEN
- Sjöbergs vs WEN
- WEN vs WORX
- Cutech vs WEN
- Triton vs WEN
- Stanley vs WEN
- Rikon vs WEN
- Fisch vs WEN
- Wahuda Tools vs WEN
- Bosch vs WEN
- HTC vs WEN
How has branded search demand for WEN changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for WEN worldwide fell from 6.3K to 4.5K.
- Across the 12 months ending September 2026, WEN’s share of searches among workbench brands worldwide held steady, from 1.2% to 0.85%.
How did search popularity change for workbench brands worldwide in September 2026?
6 changes
In September 2026, Sealey gained share of searches among workbench brands worldwide, from 3.6% to 4.4%.
WORX’s share of searches among workbench brands worldwide has lost ground for 3 months in a row, from 3.1% to 1.9% in September 2026.
Estimated monthly branded searches for Keter worldwide rose 22.3% over 12 measured months, from 60.5K to 74K in September 2026.
Estimated monthly branded searches for WEN worldwide fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026.
Estimated monthly branded searches for Sjöbergs worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.
Estimated monthly branded searches for Gladiator worldwide fell 11.1% over 12 measured months, from 4.5K to 4K in September 2026.
How are WEN’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using WEN’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- wen drywall sander
- wen jointer
- wen tools
Do you work for WEN? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does WEN compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Drywall sander brands | 6th of 6 | 0.1% | Show ranking |
| Forstner bit brands | 4th of 6 | 0.1% | Show ranking |
| Grinder stand brands | 6th of 7 | 0.28% | Show ranking |
| Workbench brands | 8th of 9 | 0.85% | Shown above |
| Spindle sander brands | 4th of 5 | 3.5% | Show ranking |
| Benchtop jointer brands | 3rd of 6 | 7.7% | Show ranking |
Is WEN your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.