Brandwave

How popular isWEN?

In September 2026, people searched for WEN by name about 4,490 times worldwide, a 28.6% decrease from the previous year. These searches made up 0.28% of all global grinder stand brand searches, placing WEN sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about grinder stand brands, WEN appeared in four of the five answers and was the third most recommended of the seven.

Search and AI answers in September 2026

WEN is the sixth most searched of 7 competitors and the third most recommended in AI answers.

  1. DeWaltShare of searches 65.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. CraftsmanShare of searches 29.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. GrizzlyShare of searches 3.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. KincromeShare of searches 1.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. WENShare of searches 0.28%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

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Top grinder stand brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, WEN was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. WEN is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Jet1st
  2. HTC2nd
  3. WEN3rd
  4. Grizzly4th
  5. DeWalt–
  6. Craftsman–
  7. Kincrome–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • WEN4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Grizzly3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jet3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HTC3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kincrome0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about grinder stand brands

5 answers

  • Asked ChatGPT

    “Which grinder stand brand should I buy?”

    1. 1HTC
    2. 2Jet
    3. 3WEN

  • Asked ChatGPT

    “What are the best grinder stand brands?”

    1. 1Jet
    2. 2HTC
    3. 3WEN
    4. 4Grizzly

  • Asked ChatGPT

    “What's the best grinder stand brand for a workshop?”

    1. 1Jet
    2. 2HTC
    3. 3WEN

  • Searched Google, AI Overview

    “bench grinder stand”

    1. 1WEN
    2. 2Grizzly

  • Searched Google, AI Overview

    “heavy duty grinder stand”

    1. 1Grizzly

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which grinder stand brands compete with WEN?

WEN against grinder stand brands worldwide, by month

Share of searches by month for DeWalt, Craftsman, Grizzly, WEN. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltCraftsmanGrizzlyKincromeJetWENHTC
Oct 202568.7%25.1%3.4%1.5%0.83%0.45%0.01%
Nov 202572.6%21.7%2.9%1.6%0.71%0.48%<0.01%
Dec 202569.1%25.3%3.4%1.2%0.55%0.45%<0.01%
Jan 202664.5%28.9%3.9%1.4%0.78%0.52%0.01%
Feb 202661.2%33.5%3%1.3%0.6%0.33%0.01%
Mar 202656.6%37.9%3.4%1.2%0.56%0.3%0.01%
Apr 202660.8%33.3%3.7%1.3%0.6%0.33%<0.01%
May 202660.9%33.3%3.7%1.3%0.49%0.33%<0.01%
Jun 202661.3%33.5%3%1.3%0.49%0.26%0.01%
Jul 202656.5%37.8%3.4%1.5%0.55%0.3%<0.01%
Aug 202660.9%33.3%3%1.6%0.9%0.26%0.01%
Sep 202665.1%29.1%3.2%1.8%0.52%0.28%<0.01%

  1. 1.DeWalt

    65.1%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share +4.2 points.

  2. 2.Craftsman

    29.1%

    Held 2nd. 301K estimated branded searches, -18.2% vs prior month. Share -4.2 points.

  3. 3.Grizzly

    3.2%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Kincrome

    1.8%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Jet

    0.52%

    Held 5th. 5.4K estimated branded searches, -45.5% vs prior month. Share -0.4 points.

  6. 6.WEN

    0.28%

    Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.HTC

    <0.01%

    Held 7th. 90 estimated branded searches, -35.7% vs prior month. Share 0 points.

Compare popularity between WEN and its closest rivals

Every comparison with WEN

29 comparisons

How has branded search demand for WEN changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for WEN worldwide fell from 6.3K to 4.5K.
  • Across the 12 months ending September 2026, WEN’s share of searches among grinder stand brands worldwide held steady, from 0.45% to 0.28%.

How did search popularity change for grinder stand brands worldwide in September 2026?

6 changes

  1. In September 2026, DeWalt gained share of searches among grinder stand brands worldwide, from 60.9% to 65.1%.

  2. In September 2026, Craftsman lost share of searches among grinder stand brands worldwide, from 33.3% to 29.1%.

  3. Estimated monthly branded searches for Kincrome worldwide rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.

  4. Estimated monthly branded searches for WEN worldwide fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026.

  5. Estimated monthly branded searches for Jet worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.

  6. Estimated monthly branded searches for HTC worldwide fell 18.2% over 12 measured months, from 110 to 90 in September 2026.

How are WEN’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using WEN’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • wen drywall sander
  • wen jointer
  • wen tools

Do you work for WEN? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does WEN compete?

WEN is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Drywall sander brands6th of 60.1%Show ranking
Forstner bit brands4th of 60.1%Show ranking
Grinder stand brands6th of 70.28%Shown above
Workbench brands10th of 110.66%Show ranking
Spindle sander brands4th of 53.5%Show ranking
Benchtop jointer brands3rd of 67.7%Show ranking
Creator with pink hair and a pink jacket

Is WEN your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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