Brandwave

Stanley vs WEN:Which is more popular?

In September 2026, Stanley and WEN were level in searches among workbench brands worldwide, with an estimated 320 versus 310 branded searches, at 0.92% and 0.89% of the total. When we asked ChatGPT and Google AI Overviews about workbench brands, WEN appeared in two of the four answers and Stanley in none.

Among workbench brands worldwide in September 2026

Who do people search for more?

Stanley and WEN are searched for about as often as each other.

Stanley 320 searchesWEN 310 searches

Who does AI mention more?

WEN, mentioned in 2 of 4 answers, Stanley in 0

WEN in 2 of 4Stanley in 0 of 4

Who does AI recommend more?

WEN, the only one of the two named

WEN first in 2Stanley never named

Follow Stanley vs WEN and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top workbench brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, WEN was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Stanley did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Husky1st
  2. Gladiator2nd
  3. Seville Classics3rd
  4. WEN4th
  5. Sjöbergs5th
  6. WORX6th
  7. Kobalt7th
  8. Keter–
  9. Black+Decker–
  10. +1 more
  11. Stanley–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Husky3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sjöbergs3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Gladiator3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Seville Classics2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • WEN2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kobalt1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • WORX1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Keter0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Black+Decker0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Stanley0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+1 more

See every answer about workbench brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Stanley or WEN more popular in search?

This chart shows how often people search Google for Stanley and WEN by name. Each line represents a brand's share of searches for all 11 workbench brands we track, month by month, from English-language searches worldwide.

Stanley and WEN among workbench brands worldwide, by month

Share of searches by month for Stanley, WEN. The figures are in the table below the chart.

View monthly share of searches table
MonthHuskySjöbergsKobaltKeterGladiatorWORXSeville ClassicsBlack+DeckerSealeyStanleyWEN
Oct 202544.7%24.1%9.5%7.1%4.8%1.8%2.3%2.1%1.5%1.2%0.92%
Nov 202550.9%18.3%12.4%5.4%4.3%2%2.1%1.6%1.2%1.1%0.63%
Dec 202547%16.9%18.8%5%4%1.8%2%1.5%1%1%1%
Jan 202653.9%15.8%13.2%4.6%4.6%1.4%2.3%1.4%1.3%0.77%0.79%
Feb 202647.7%25.7%10.9%4.9%4.1%1%2%1.2%1%0.67%0.67%
Mar 202645.5%22.3%11.6%8%4.4%1.3%2.5%1.6%0.96%0.88%0.91%
Apr 202644.9%23.2%10.6%8.3%4.6%1.7%2.3%1.7%0.91%0.91%1.1%
May 202642.2%21.8%14%7.8%5.1%1.9%2.6%1.9%0.81%0.86%0.99%
Jun 202642.5%17%20.1%7.5%4.1%1.9%2.4%1.9%0.82%0.82%0.93%
Jul 202650.3%17.3%14.4%6.3%4.2%1.5%2%1.5%0.68%0.68%0.97%
Aug 202646.8%19.7%15.4%5.8%4.6%1.4%1.9%1.8%0.9%0.78%0.9%
Sep 202647.3%18.9%14.9%5.5%4.6%2.1%1.9%1.7%1.3%0.92%0.89%

How has the Stanley and WEN comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: WEN took it in January 2026, Stanley took it in September 2026.
  • Across the 12 months ending September 2026, Stanley’s share of searches among workbench brands worldwide moved from 1.2% to 0.92%, and its estimated monthly branded searches moved from 390 to 320.
  • Across the 12 months ending September 2026, WEN’s share of searches among workbench brands worldwide moved from 0.92% to 0.89%, and its estimated monthly branded searches held steady at 310.

How did search popularity change for workbench brands worldwide in September 2026?

2 changes
  1. In September 2026, Stanley rose from 11th to 10th among workbench brands worldwide.

  2. In September 2026, WEN fell from 10th to 11th among workbench brands worldwide.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Stanley’s and WEN’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Stanley

1 branded search term

  • stanley workbench

WEN

2 branded search terms

  • wen work bench
  • wen workbench

How the Brand Demand Index is measured

Other head-to-heads among workbench brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.