Kobalt vs Sjöbergs:Which is more popular?
In September 2026, Sjöbergs had more branded searches than Kobalt among workbench brands worldwide. Sjöbergs had about 6,600 branded searches, while Kobalt had 5,200. Sjöbergs made up 18.9% of all workbench brand searches we track, and Kobalt accounted for 14.9%. When we asked ChatGPT and Google AI Overviews about workbench brands, Sjöbergs appeared in three of the four answers and Kobalt in one. Sjöbergs was mentioned before Kobalt in two out of three answers.
Who do people search for more?
Sjöbergs, about 27% more searches than Kobalt
Who does AI mention more?
Sjöbergs, mentioned in 3 of 4 answers, Kobalt in 1
Who does AI recommend more?
Sjöbergs, named ahead of Kobalt in 2 of 3 answers
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Top workbench brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Sjöbergs was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Kobalt was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Sjöbergs was listed before Kobalt in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Husky3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Sjöbergs3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Gladiator3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Seville Classics2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
WEN2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Kobalt1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
WORX1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Keter0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Black+Decker0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Sealey0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about workbench brands
4 answers
Asked ChatGPT
“Which workbench brand should I buy?”
Asked ChatGPT
“What are the best workbench brands?”
Asked ChatGPT
“What's the best workbench brand for a workshop?”
Searched Google, AI Overview
“workbench for garage”
Searched Google, AI Overview
“folding workbench”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Kobalt or Sjöbergs more popular in search?
This chart shows how often people search Google for Kobalt and Sjöbergs by name. Each line represents a brand's share of searches for all 11 workbench brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Sjöbergs, Kobalt. The figures are in the table below the chart.
View monthly share of searches table
| Month | Husky | Sjöbergs | Kobalt | Keter | Gladiator | WORX | Seville Classics | Black+Decker | Sealey | Stanley | WEN |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.7% | 24.1% | 9.5% | 7.1% | 4.8% | 1.8% | 2.3% | 2.1% | 1.5% | 1.2% | 0.92% |
| Nov 2025 | 50.9% | 18.3% | 12.4% | 5.4% | 4.3% | 2% | 2.1% | 1.6% | 1.2% | 1.1% | 0.63% |
| Dec 2025 | 47% | 16.9% | 18.8% | 5% | 4% | 1.8% | 2% | 1.5% | 1% | 1% | 1% |
| Jan 2026 | 53.9% | 15.8% | 13.2% | 4.6% | 4.6% | 1.4% | 2.3% | 1.4% | 1.3% | 0.77% | 0.79% |
| Feb 2026 | 47.7% | 25.7% | 10.9% | 4.9% | 4.1% | 1% | 2% | 1.2% | 1% | 0.67% | 0.67% |
| Mar 2026 | 45.5% | 22.3% | 11.6% | 8% | 4.4% | 1.3% | 2.5% | 1.6% | 0.96% | 0.88% | 0.91% |
| Apr 2026 | 44.9% | 23.2% | 10.6% | 8.3% | 4.6% | 1.7% | 2.3% | 1.7% | 0.91% | 0.91% | 1.1% |
| May 2026 | 42.2% | 21.8% | 14% | 7.8% | 5.1% | 1.9% | 2.6% | 1.9% | 0.81% | 0.86% | 0.99% |
| Jun 2026 | 42.5% | 17% | 20.1% | 7.5% | 4.1% | 1.9% | 2.4% | 1.9% | 0.82% | 0.82% | 0.93% |
| Jul 2026 | 50.3% | 17.3% | 14.4% | 6.3% | 4.2% | 1.5% | 2% | 1.5% | 0.68% | 0.68% | 0.97% |
| Aug 2026 | 46.8% | 19.7% | 15.4% | 5.8% | 4.6% | 1.4% | 1.9% | 1.8% | 0.9% | 0.78% | 0.9% |
| Sep 2026 | 47.3% | 18.9% | 14.9% | 5.5% | 4.6% | 2.1% | 1.9% | 1.7% | 1.3% | 0.92% | 0.89% |
Kobalt sells other things too, so only its searches that name this product count here, like “kobalt workbench”.
How has the Kobalt and Sjöbergs comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Kobalt took it in December 2025, Sjöbergs took it in January 2026, Kobalt took it in June 2026, Sjöbergs took it in July 2026.
- Across the 12 months ending September 2026, Kobalt’s share of searches among workbench brands worldwide moved from 9.5% to 14.9%, and its estimated monthly branded searches moved from 3.2K to 5.2K.
- Across the 12 months ending September 2026, Sjöbergs’ share of searches among workbench brands worldwide moved from 24.1% to 18.9%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
How did search popularity change for workbench brands worldwide in September 2026?
2 changes
In September 2026, Sjöbergs lost share of searches among workbench brands worldwide, from 19.7% to 18.9%.
Estimated monthly branded searches for Kobalt worldwide rose 62.5% over 12 measured months, from 3.2K to 5.2K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Kobalt’s and Sjöbergs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among workbench brands
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