Brandwave

How popular isWORX in search?

In August 2026, there were an estimated 145K branded searches for WORX worldwide which is up 34.1% over the last 11 months. WORX holds 42.3% estimated Share of Search among workbench brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. WORX42.3%
  2. Black and Decker32.2%
  3. Keter21.7%
  4. Sealey3.5%
  5. Stanley0.21%
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Which workbench brands compete with WORX?

WORX against workbench brands worldwide, by month

Share of Search by month for WORX, Black and Decker, Keter, Sealey. The figures are in the table below the chart.

View monthly share of search table
MonthWORXBlack and DeckerKeterSealeyStanley
Oct 202536.7%37.4%20.6%5%0.25%
Nov 202535.2%41.5%18.6%4.5%0.22%
Dec 202530.4%44.5%20%4.9%0.24%
Jan 202629.1%41.9%23%5.6%0.27%
Feb 202633%36.5%24.4%6%0.24%
Mar 202647.2%26.9%22.1%3.6%0.22%
Apr 202654.2%21.4%21.4%2.9%0.14%
May 202651.9%24.9%20.3%2.7%0.11%
Jun 202647.8%29.3%19.6%3.2%0.13%
Jul 202644%30.9%20.8%4.2%0.17%
Aug 202642.3%32.2%21.7%3.5%0.21%
Sep 2026—————

  1. 1.WORX

    42.3%

    Held 1st. 145K estimated branded searches, -7.7% vs prior month. Share -1.7 points.

  2. 2.Black and Decker

    32.2%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share +1.3 points.

  3. 3.Keter

    21.7%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share +0.9 points.

  4. 4.Sealey

    3.5%

    Held 4th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

  5. 5.Stanley

    0.21%

    Held 5th. 720 estimated branded searches, +22% vs prior month. Share 0 points.

Compare search popularity between WORX and its closest rivals

How has branded search demand for WORX changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for WORX worldwide rose from 108K to 145K.
  • Across the 11 months ending August 2026, WORX’s estimated Share of Search among workbench brands worldwide increased from 36.7% to 42.3%.
  • Across the 11 months ending August 2026, WORX’s estimated Share of Search among workbench brands worldwide peaked at 54.2% in April 2026 and was lowest at 29.1% in January 2026.
  • Across the 11 months ending August 2026, WORX rose from 2nd to 1st among workbench brands worldwide.

How did search popularity change for workbench brands worldwide in August 2026?

  1. In August 2026, Black and Decker gained estimated Share of Search among workbench brands worldwide, from 30.9% to 32.2%.

  2. In August 2026, Keter gained estimated Share of Search among workbench brands worldwide, from 20.8% to 21.7%.

  3. In August 2026, WORX lost estimated Share of Search among workbench brands worldwide, from 44% to 42.3%.

  4. In August 2026, Sealey lost estimated Share of Search among workbench brands worldwide, from 4.2% to 3.5%.

Where does WORX compete?

WORX is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Leaf blowers5th of 64.2%Show ranking
Garden shredders5th of 65.6%Show ranking
Robot mowers5th of 66.1%Show ranking
Robot lawn mower brands3rd of 59.2%Show ranking
Wheelbarrow brands2nd of 640.9%Show ranking
Workbench brands1st of 542.3%Shown above

How is WORX measured?

Brandwave collects information about searches that people make online using WORX’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

9 branded search terms

  • landroid
  • lawn mower worx
  • robot mower worx
  • robotic lawn mower worx
  • worx
  • worx com
  • worx landroid
  • worx landroid vision
  • worx robot lawn mower

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How the Brand Demand Index is measured

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