Keter vs WORX:Which is more popular by branded search?
In August 2026, WORX had more branded searches than Keter among workbench brands worldwide. WORX was estimated to have 145K branded searches compared to Keter’s 74K, and held a 42.3% Share of Search versus Keter’s 21.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Keter or WORX?
Compare the workbench brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for WORX, Keter. The figures are in the table below the chart.
View monthly share of search table
| Month | WORX | Black and Decker | Keter | Sealey | Stanley |
|---|---|---|---|---|---|
| Oct 2025 | 36.7% | 37.4% | 20.6% | 5% | 0.25% |
| Nov 2025 | 35.2% | 41.5% | 18.6% | 4.5% | 0.22% |
| Dec 2025 | 30.4% | 44.5% | 20% | 4.9% | 0.24% |
| Jan 2026 | 29.1% | 41.9% | 23% | 5.6% | 0.27% |
| Feb 2026 | 33% | 36.5% | 24.4% | 6% | 0.24% |
| Mar 2026 | 47.2% | 26.9% | 22.1% | 3.6% | 0.22% |
| Apr 2026 | 54.2% | 21.4% | 21.4% | 2.9% | 0.14% |
| May 2026 | 51.9% | 24.9% | 20.3% | 2.7% | 0.11% |
| Jun 2026 | 47.8% | 29.3% | 19.6% | 3.2% | 0.13% |
| Jul 2026 | 44% | 30.9% | 20.8% | 4.2% | 0.17% |
| Aug 2026 | 42.3% | 32.2% | 21.7% | 3.5% | 0.21% |
| Sep 2026 | — | — | — | — | — |
How has the Keter and WORX comparison changed over the last 12 months?
3 findings
- WORX was ahead of Keter in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Keter’s estimated Share of Search among workbench brands worldwide moved from 20.6% to 21.7%, and its estimated monthly branded searches moved from 60.5K to 74K.
- Across the 11 months ending August 2026, WORX’s estimated Share of Search among workbench brands worldwide moved from 36.7% to 42.3%, and its estimated monthly branded searches moved from 108K to 145K.
How did search popularity change for workbench brands worldwide in August 2026?
2 changes
In August 2026, Keter gained estimated Share of Search among workbench brands worldwide, from 20.8% to 21.7%.
In August 2026, WORX lost estimated Share of Search among workbench brands worldwide, from 44% to 42.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Keter’s and WORX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.