How popular isBlack and Decker in search?
In August 2026, there were an estimated 110K branded searches for Black and Decker worldwide which held steady over the last 11 months. Black and Decker holds 32.2% estimated Share of Search among workbench brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which workbench brands compete with Black and Decker?
Share of Search by month for WORX, Black and Decker, Keter, Sealey. The figures are in the table below the chart.
View monthly share of search table
| Month | WORX | Black and Decker | Keter | Sealey | Stanley |
|---|---|---|---|---|---|
| Oct 2025 | 36.7% | 37.4% | 20.6% | 5% | 0.25% |
| Nov 2025 | 35.2% | 41.5% | 18.6% | 4.5% | 0.22% |
| Dec 2025 | 30.4% | 44.5% | 20% | 4.9% | 0.24% |
| Jan 2026 | 29.1% | 41.9% | 23% | 5.6% | 0.27% |
| Feb 2026 | 33% | 36.5% | 24.4% | 6% | 0.24% |
| Mar 2026 | 47.2% | 26.9% | 22.1% | 3.6% | 0.22% |
| Apr 2026 | 54.2% | 21.4% | 21.4% | 2.9% | 0.14% |
| May 2026 | 51.9% | 24.9% | 20.3% | 2.7% | 0.11% |
| Jun 2026 | 47.8% | 29.3% | 19.6% | 3.2% | 0.13% |
| Jul 2026 | 44% | 30.9% | 20.8% | 4.2% | 0.17% |
| Aug 2026 | 42.3% | 32.2% | 21.7% | 3.5% | 0.21% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.3% | 145K | -7.7% | -1.7 points | |
| 2, held 2nd | 32.2% | 110K | 0% | +1.3 points | |
| 3, held 3rd | 21.7% | 74K | 0% | +0.9 points | |
| 4, held 4th | 3.5% | 12.1K | -18.2% | -0.6 points | |
| 5, held 5th | 0.21% | 720 | +22% | 0 points |
1.
WORX42.3%
Held 1st. 145K estimated branded searches, -7.7% vs prior month. Share -1.7 points.
32.2%
Held 2nd. 110K estimated branded searches, 0% vs prior month. Share +1.3 points.
3.
Keter21.7%
Held 3rd. 74K estimated branded searches, 0% vs prior month. Share +0.9 points.
4.
Sealey3.5%
Held 4th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.6 points.
5.
Stanley0.21%
Held 5th. 720 estimated branded searches, +22% vs prior month. Share 0 points.
Compare search popularity between Black and Decker and its closest rivals
How has branded search demand for Black and Decker changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Black and Decker worldwide held steady at 110K.
- Across the 11 months ending August 2026, Black and Decker’s estimated Share of Search among workbench brands worldwide decreased from 37.4% to 32.2%.
- Across the 11 months ending August 2026, Black and Decker’s estimated Share of Search among workbench brands worldwide peaked at 44.5% in December 2025 and was lowest at 21.4% in April 2026.
- Across the 11 months ending August 2026, Black and Decker fell from 1st to 2nd among workbench brands worldwide.
How did search popularity change for workbench brands worldwide in August 2026?
4 changes
In August 2026, Black and Decker gained estimated Share of Search among workbench brands worldwide, from 30.9% to 32.2%.
In August 2026, Keter gained estimated Share of Search among workbench brands worldwide, from 20.8% to 21.7%.
In August 2026, WORX lost estimated Share of Search among workbench brands worldwide, from 44% to 42.3%.
In August 2026, Sealey lost estimated Share of Search among workbench brands worldwide, from 4.2% to 3.5%.
Where does Black and Decker compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Car vacuum brands | 5th of 6 | 1.2% | Show ranking |
| Workbench brands | 2nd of 5 | 32.2% | Shown above |
How is Black and Decker measured?
Brandwave collects information about searches that people make online using Black and Decker’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- black and decker
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