Black+Decker vs HOTO:Which is more popular?
In September 2026, Black+Decker had more branded searches than HOTO among power scrubber brands worldwide. Black+Decker had about 220,000 branded searches, while HOTO had 60,500. Black+Decker made up 13.4% of all power scrubber brand searches we track, and HOTO accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about power scrubber brands, HOTO appeared in four of the five answers and Black+Decker in none.
Who do people search for more?
Black+Decker, about 4 searches for every 1 for HOTO
Who does AI mention more?
HOTO, mentioned in 4 of 5 answers, Black+Decker in 0
Who does AI recommend more?
HOTO, the only one of the two named
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Top power scrubber brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, HOTO was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Black+Decker did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Ryobi1st- HOTO2nd
Rubbermaid3rd- Dremel4th
- Black+Decker–
Clorox–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ryobi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- HOTO4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Rubbermaid4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Dremel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Black+Decker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Clorox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about power scrubber brands
5 answers
Asked ChatGPT
“Which power scrubber brand should I buy?”
Asked ChatGPT
“What are the best power scrubber brands?”
Asked ChatGPT
“What's the best power scrubber brand for cleaning bathrooms?”
Searched Google, AI Overview
“best power scrubber”
Searched Google, AI Overview
“cordless scrubber”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Black+Decker or HOTO more popular in search?
This chart shows how often people search Google for Black+Decker and HOTO by name. Each line represents a brand's share of searches for all six power scrubber brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Black+Decker, HOTO. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ryobi | Dremel | Black+Decker | Clorox | HOTO | Rubbermaid |
|---|---|---|---|---|---|---|
| Oct 2025 | 40% | 28.1% | 15.3% | 10.3% | 2.5% | 3.8% |
| Nov 2025 | 48% | 23.5% | 14.1% | 8.6% | 2.6% | 3.2% |
| Dec 2025 | 44.4% | 26.6% | 14.5% | 8% | 2.9% | 3.6% |
| Jan 2026 | 42% | 27.6% | 13.5% | 10.1% | 3% | 3.7% |
| Feb 2026 | 41.4% | 27.2% | 14.8% | 10% | 3% | 3.7% |
| Mar 2026 | 45.5% | 26.2% | 12.8% | 9.6% | 2.4% | 3.5% |
| Apr 2026 | 47.6% | 22.4% | 13.4% | 10% | 3% | 3.7% |
| May 2026 | 45.9% | 24.7% | 14.8% | 9% | 2.2% | 3.3% |
| Jun 2026 | 50.2% | 21.1% | 14.1% | 9.5% | 2.3% | 2.8% |
| Jul 2026 | 45.9% | 23.6% | 14.1% | 10.6% | 2.6% | 3.2% |
| Aug 2026 | 43.1% | 27.1% | 13.3% | 9.9% | 3% | 3.6% |
| Sep 2026 | 40.2% | 27.4% | 13.4% | 12.2% | 3.7% | 3% |
How has the Black+Decker and HOTO comparison changed over the last 12 months?
3 findings
- Black+Decker was ahead of HOTO in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Black+Decker’s share of searches among power scrubber brands worldwide moved from 15.3% to 13.4%, and its estimated monthly branded searches moved from 245K to 220K.
- Across the 12 months ending September 2026, HOTO’s share of searches among power scrubber brands worldwide moved from 2.5% to 3.7%, and its estimated monthly branded searches moved from 40.5K to 60.5K.
How did search popularity change for power scrubber brands worldwide in September 2026?
2 changes
In September 2026, HOTO overtook Rubbermaid to rank 5th among power scrubber brands worldwide, with 3.7% of the searches.
Estimated monthly branded searches for Black+Decker worldwide fell 10.2% over 12 measured months, from 245K to 220K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Black+Decker’s and HOTO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Black+Decker
2 branded search terms
- black and decker
- blackdecker
HOTO
1 branded search term
- hoto
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