Toaster oven brands:Which are searched most?
In September 2026, De'Longhi was the most searched among toaster oven brands worldwide, with an estimated 1.4M branded searches and 27.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
De'Longhi27.8%
KitchenAid24.7%
Ninja22.1%Breville17%
Black and Decker4.3%Cuisinart4.1%
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Compare the toaster oven brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for De'Longhi, KitchenAid, Ninja, Breville, Black and Decker, Cuisinart. The figures are in the table below the chart.
View monthly share of search table
| Month | De'Longhi | KitchenAid | Ninja | Breville | Black and Decker | Cuisinart |
|---|---|---|---|---|---|---|
| Oct 2025 | 27.9% | 31% | 18.6% | 13.9% | 4.2% | 4.4% |
| Nov 2025 | 25.4% | 32.8% | 19% | 15% | 3% | 4.8% |
| Dec 2025 | 23.6% | 34.5% | 18.5% | 15.5% | 2.8% | 5.2% |
| Jan 2026 | 26.3% | 27.6% | 20.9% | 16.1% | 3.3% | 5.9% |
| Feb 2026 | 26.3% | 28.7% | 21.4% | 15% | 4% | 4.6% |
| Mar 2026 | 26.2% | 28.8% | 20.7% | 14.6% | 4.2% | 5.5% |
| Apr 2026 | 26.7% | 28.6% | 21.3% | 14.9% | 4.3% | 4.1% |
| May 2026 | 28% | 26.3% | 19.6% | 15.6% | 5.5% | 5% |
| Jun 2026 | 27.6% | 24.1% | 22.8% | 16% | 5.1% | 4.4% |
| Jul 2026 | 27.3% | 25.7% | 19.5% | 17.7% | 4.6% | 5.1% |
| Aug 2026 | 28.2% | 23.8% | 22.3% | 16.5% | 4.3% | 4.9% |
| Sep 2026 | 27.8% | 24.7% | 22.1% | 17% | 4.3% | 4.1% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 27.8% | 1.4M | -0.62% | -0.4 points | |
| 2, held 2nd | 24.7% | 1.3M | +4.5% | +0.9 points | |
| 3, held 3rd | 22.1% | 1.1M | 0% | -0.2 points | |
| 4, held 4th | 17% | 879K | +4.1% | +0.5 points | |
| 5, moved from 6th to 5th | 4.3% | 220K | 0% | 0 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 4.1% | 213K | -16% | -0.8 pointsmoved from 5th to 6th |
27.8%
Held 1st. 1.4M estimated branded searches, -0.62% vs prior month. Share -0.4 points.
24.7%
Held 2nd. 1.3M estimated branded searches, +4.5% vs prior month. Share +0.9 points.
3.
Ninja22.1%
Held 3rd. 1.1M estimated branded searches, 0% vs prior month. Share -0.2 points.
4.
17%
Held 4th. 879K estimated branded searches, +4.1% vs prior month. Share +0.5 points.
4.3%
Moved from 6th to 5th. 220K estimated branded searches, 0% vs prior month. Share 0 points.
4.1%
Moved from 5th to 6th. 213K estimated branded searches, -16% vs prior month. Share -0.8 points.
Compare search popularity between leading brands
- De'Longhi vs KitchenAid: compare search popularity
- De'Longhi vs Ninja: compare search popularity
- De'Longhi vs Black and Decker: compare search popularity
- KitchenAid vs Ninja: compare search popularity
- KitchenAid vs Black and Decker: compare search popularity
- Ninja vs Black and Decker: compare search popularity
- Breville vs Black and Decker: compare search popularity
- Compare any of these brands
Which brand is most popular in search among toaster oven brands worldwide?
6 brands
In September 2026, De'Longhi was the most searched among toaster oven brands worldwide, with an estimated 1.4M branded searches and 27.8% estimated Share of Search within this set. KitchenAid is in 2nd place, 3.1 percentage points behind at 24.7% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| De'Longhi | 27.9% → 27.8% | 28.2%Aug 2026 | 23.6%Dec 2025 | 2nd → 1st |
| KitchenAid | 31% → 24.7% | 34.5%Dec 2025 | 23.8%Aug 2026 | 1st → 2nd |
| Ninja | 18.6% → 22.1% | 22.8%Jun 2026 | 18.5%Dec 2025 | 3rd |
| Breville | 13.9% → 17% | 17.7%Jul 2026 | 13.9%Oct 2025 | 4th |
| Black and Decker | 4.2% → 4.3% | 5.5%May 2026 | 2.8%Dec 2025 | 6th → 5th |
| Cuisinart | 4.4% → 4.1% | 5.9%Jan 2026 | 4.1%Sep 2026 | 5th → 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among toaster oven brands worldwide decreased from 31% to 24.7%.
- Across the 12 months ending September 2026, Ninja’s estimated Share of Search among toaster oven brands worldwide increased from 18.6% to 22.1%.
- Across the 12 months ending September 2026, Breville’s estimated Share of Search among toaster oven brands worldwide increased from 13.9% to 17%.
- Across the 12 months ending September 2026, De'Longhi’s estimated Share of Search among toaster oven brands worldwide peaked at 28.2% in August 2026 and was lowest at 23.6% in December 2025.
- Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among toaster oven brands worldwide peaked at 34.5% in December 2025 and was lowest at 23.8% in August 2026.
- Across the 12 months ending September 2026, Ninja’s estimated Share of Search among toaster oven brands worldwide peaked at 22.8% in June 2026 and was lowest at 18.5% in December 2025.
- Across the 12 months ending September 2026, Breville’s estimated Share of Search among toaster oven brands worldwide peaked at 17.7% in July 2026 and was lowest at 13.9% in October 2025.
- Across the 12 months ending September 2026, Black and Decker’s estimated Share of Search among toaster oven brands worldwide peaked at 5.5% in May 2026 and was lowest at 2.8% in December 2025.
- Across the 12 months ending September 2026, Cuisinart’s estimated Share of Search among toaster oven brands worldwide peaked at 5.9% in January 2026 and was lowest at 4.1% in September 2026.
- Across the 12 months ending September 2026, De'Longhi rose from 2nd to 1st among toaster oven brands worldwide.
- Across the 12 months ending September 2026, KitchenAid fell from 1st to 2nd among toaster oven brands worldwide.
- Across the 12 months ending September 2026, Black and Decker rose from 6th to 5th among toaster oven brands worldwide.
- Across the 12 months ending September 2026, Cuisinart fell from 5th to 6th among toaster oven brands worldwide.
How did search popularity change for toaster oven brands worldwide in September 2026?
5 changes
In September 2026, KitchenAid gained estimated Share of Search among toaster oven brands worldwide, from 23.8% to 24.7%.
In September 2026, Breville gained estimated Share of Search among toaster oven brands worldwide, from 16.5% to 17%.
In September 2026, Cuisinart lost estimated Share of Search among toaster oven brands worldwide, from 4.9% to 4.1%.
Black and Decker’s estimated Share of Search among toaster oven brands worldwide has lost ground for 3 months in a row, from 5.1% to 4.3% in September 2026.
Estimated monthly branded searches for De'Longhi worldwide fell 12.5% over 12 measured months, from 1.6M to 1.4M in September 2026.
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