Brandwave

How popular isDe'Longhi in search?

In September 2026, there were an estimated 1.4M branded searches for De'Longhi worldwide which is down 12.5% over the last 12 months. De'Longhi holds 20.1% estimated Share of Search among toaster oven brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. KitchenAid38%
  2. Ninja24.5%
  3. De'Longhi20.1%
  4. Black and Decker6.6%
  5. Cuisinart5.9%
  6. Breville4.9%
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Which toaster oven brands compete with De'Longhi?

De'Longhi against toaster oven brands worldwide, by month

Share of Search by month for KitchenAid, Ninja, De'Longhi, Black and Decker, Cuisinart, Breville. The figures are in the table below the chart.

View monthly share of search table
MonthKitchenAidNinjaDe'LonghiBlack and DeckerCuisinartBreville
Oct 202544.6%20.1%20.1%6%5.9%3.3%
Nov 202546.9%19.3%19.3%4.3%6.5%3.9%
Dec 202549.1%19.9%16.3%4%6.7%4%
Jan 202641.6%23%18.9%5%7.7%3.8%
Feb 202641.6%23.5%19.2%5.7%6.1%3.9%
Mar 202641.5%22.6%18.5%6.1%7.6%3.7%
Apr 202641.8%23.4%19.1%6.2%5.6%3.8%
May 202639.5%20.5%20.5%8.2%7.1%4.1%
Jun 202635.9%25.4%20.8%7.6%6.1%4.2%
Jul 202638.8%21.3%21.3%7%7.4%4.3%
Aug 202636.8%24.8%20.3%6.6%7.3%4.1%
Sep 202638%24.5%20.1%6.6%5.9%4.9%

  1. 1.KitchenAid

    38%

    Held 1st. 1.3M estimated branded searches, +4.5% vs prior month. Share +1.2 points.

  2. 2.Ninja

    24.5%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share -0.3 points.

  3. 3.De'Longhi

    20.1%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.Black and Decker

    6.6%

    Moved from 5th to 4th. 220K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Cuisinart

    5.9%

    Moved from 4th to 5th. 198K estimated branded searches, -18% vs prior month. Share -1.4 points.

  6. 6.Breville

    4.9%

    Held 6th. 165K estimated branded searches, +22.2% vs prior month. Share +0.8 points.

Compare search popularity between De'Longhi and its closest rivals

Every comparison with De'Longhi

How has branded search demand for De'Longhi changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for De'Longhi worldwide fell from 1.6M to 1.4M.
  • Across the 12 months ending September 2026, De'Longhi’s estimated Share of Search among toaster oven brands worldwide peaked at 21.3% in July 2026 and was lowest at 16.3% in December 2025.
  • Across the 12 months ending September 2026, De'Longhi fell from 2nd to 3rd among toaster oven brands worldwide.

How did search popularity change for toaster oven brands worldwide in September 2026?

  1. In September 2026, KitchenAid gained estimated Share of Search among toaster oven brands worldwide, from 36.8% to 38%.

  2. In September 2026, Breville gained estimated Share of Search among toaster oven brands worldwide, from 4.1% to 4.9%.

  3. In September 2026, Cuisinart lost estimated Share of Search among toaster oven brands worldwide, from 7.3% to 5.9%.

  4. Black and Decker’s estimated Share of Search among toaster oven brands worldwide has lost ground for 3 months in a row, from 7.6% to 6.6% in September 2026.

  5. Estimated monthly branded searches for De'Longhi worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026.

Where does De'Longhi compete?

De'Longhi is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Heaters2nd of 611.4%Show ranking
Space heater brands2nd of 511.6%Show ranking
Coffee machine brands2nd of 613.8%Show ranking
Toaster oven brands3rd of 620.1%Shown above
Home espresso machine brands1st of 554.6%Show ranking
Chip fryer brands2nd of 528.5%Show ranking
Milk frother brands1st of 555.4%Show ranking
Panel heater brands1st of 576.5%Show ranking
Dehumidifier brands1st of 579.9%Show ranking
Heater and dehumidifier brands1st of 388.1%Show ranking

How is De'Longhi measured?

Brandwave collects information about searches that people make online using De'Longhi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • de'longhi espresso machine
  • delonghi
  • delonghi coffee machine
  • delonghi dedica
  • delonghi dinamica
  • delonghi eletta
  • delonghi la specialista
  • delonghi magnifica

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How the Brand Demand Index is measured

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