Brandwave

How popular isDe'Longhi in search?

In August 2026, there were an estimated 1.4M branded searches for De'Longhi worldwide which is down 12% over the last 11 months. De'Longhi holds 91.9% estimated Share of Search among dehumidifier brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. De'Longhi91.9%
  2. Ebac4.7%
  3. Meaco2.1%
  4. Pro Breeze1.1%
  5. Ausclimate0.12%
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Which dehumidifier brands compete with De'Longhi?

De'Longhi against dehumidifier brands worldwide, by month

Share of Search by month for De'Longhi, Ebac, Meaco. The figures are in the table below the chart.

View monthly share of search table
MonthDe'LonghiEbacMeacoPro BreezeAusclimate
Oct 202592.8%5.1%1%1%0.06%
Nov 202593.5%3.7%1.3%1.3%0.08%
Dec 202594.5%3.4%1%1%0.06%
Jan 202691.7%5.8%1.2%1.2%0.08%
Feb 202691.4%6.2%1%1.2%0.09%
Mar 202692.4%6.1%0.81%0.66%0.11%
Apr 202692.3%6.1%0.81%0.66%0.11%
May 202689.6%5.9%2.2%2.2%0.23%
Jun 202683.6%4.6%6.9%4.6%0.28%
Jul 202684.3%5.8%7.1%2.6%0.23%
Aug 202691.9%4.7%2.1%1.1%0.12%
Sep 2026—————
  1. 1.De'Longhi

    91.9%

    Held 1st. 1.4M estimated branded searches, +10.5% vs prior month. Share +7.7 points.

  2. 2.Ebac

    4.7%

    Moved from 3rd to 2nd. 74K estimated branded searches, -18.2% vs prior month. Share -1.1 points.

  3. 3.Meaco

    2.1%

    Moved from 2nd to 3rd. 33.1K estimated branded searches, -69.9% vs prior month. Share -5 points.

  4. Held 4th. 18.1K estimated branded searches, -55.3% vs prior month. Share -1.5 points.

  5. 5.Ausclimate

    0.12%

    Held 5th. 1.9K estimated branded searches, -47.2% vs prior month. Share -0.1 points.

Compare search popularity between De'Longhi and its closest rivals

How has branded search demand for De'Longhi changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for De'Longhi worldwide fell from 1.6M to 1.4M.
  • Across the 11 months ending August 2026, De'Longhi’s estimated Share of Search among dehumidifier brands worldwide decreased from 92.8% to 91.9%.
  • Across the 11 months ending August 2026, De'Longhi’s estimated Share of Search among dehumidifier brands worldwide peaked at 94.5% in December 2025 and was lowest at 83.6% in June 2026.

How did search popularity change for dehumidifier brands worldwide in August 2026?

  1. In August 2026, De'Longhi gained estimated Share of Search among dehumidifier brands worldwide, from 84.3% to 91.9%.

  2. In August 2026, Meaco lost estimated Share of Search among dehumidifier brands worldwide, from 7.1% to 2.1%.

  3. In August 2026, Pro Breeze lost estimated Share of Search among dehumidifier brands worldwide, from 2.6% to 1.1%.

  4. In August 2026, Ebac lost estimated Share of Search among dehumidifier brands worldwide, from 5.8% to 4.7%.

  5. Estimated monthly branded searches for Ausclimate worldwide rose 90% over 11 measured months, from 1K to 1.9K in August 2026.

Where does De'Longhi compete?

De'Longhi is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Space heater brands2nd of 516.1%Show ranking
Heaters2nd of 616.1%Show ranking
Home espresso machine brands1st of 555.1%Show ranking
Dehumidifier brands1st of 591.9%Shown above

How is De'Longhi measured?

Brandwave collects information about searches that people make online using De'Longhi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

10 branded search terms

  • de longhi
  • de'longhi
  • de'longhi espresso machine
  • delonghi coffee machine
  • delonghi com
  • delonghi dedica
  • delonghi dinamica
  • delonghi eletta
  • delonghi la specialista
  • delonghi magnifica

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How the Brand Demand Index is measured

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Is De'Longhi your brand?

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