De'Longhi vs Panasonic:Which is more popular?
In September 2026, Panasonic had more branded searches than De'Longhi among toaster oven brands worldwide. Panasonic had about 823,000 branded searches, while De'Longhi had 673,000. Panasonic made up 24.5% of all toaster oven brand searches we track, and De'Longhi accounted for 20%. When we asked ChatGPT and Google AI Overviews about toaster oven brands, Panasonic appeared in all four answers and De'Longhi in none.
Who do people search for more?
Panasonic, about 22% more searches than De'Longhi
Who does AI mention more?
Panasonic, mentioned in every answer we collected
Who does AI recommend more?
Panasonic, the only one of the two named
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Top toaster oven brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Panasonic appeared in all four answers. De'Longhi did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Breville1st
Ninja2nd
Cuisinart3rd- Panasonic4th
KitchenAid5th
Black+Decker6th
De'Longhi–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Panasonic4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Cuisinart4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Breville4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Ninja3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- KitchenAid1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Black+Decker1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- De'Longhi0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about toaster oven brands
4 answers
Asked ChatGPT
“Which toaster oven brand should I buy?”
Asked ChatGPT
“What are the best toaster oven brands?”
Asked ChatGPT
“What's the best toaster oven brand for small kitchen cooking?”
Searched Google, AI Overview
“best toaster oven”
Searched Google, AI Overview
“countertop toaster oven”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is De'Longhi or Panasonic more popular in search?
This chart shows how often people search Google for De'Longhi and Panasonic by name. Each line represents a brand's share of searches for all seven toaster oven brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Panasonic, De'Longhi. The figures are in the table below the chart.
View monthly share of searches table
| Month | KitchenAid | Panasonic | De'Longhi | Black+Decker | Cuisinart | Breville | Ninja |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.5% | 20.1% | 20.1% | 6% | 5.9% | 3.3% | 0.24% |
| Nov 2025 | 49.8% | 13.8% | 20.5% | 4.5% | 6.9% | 4.1% | 0.3% |
| Dec 2025 | 52.3% | 14.3% | 17.4% | 4.3% | 7.2% | 4.3% | 0.26% |
| Jan 2026 | 43.2% | 19.6% | 19.6% | 5.2% | 8% | 3.9% | 0.29% |
| Feb 2026 | 39.5% | 27.1% | 18.3% | 5.4% | 5.8% | 3.7% | 0.22% |
| Mar 2026 | 41.4% | 22.6% | 18.5% | 6% | 7.5% | 3.7% | 0.22% |
| Apr 2026 | 39.7% | 27% | 18.2% | 5.9% | 5.3% | 3.6% | 0.22% |
| May 2026 | 35.8% | 27.7% | 18.6% | 7.5% | 6.5% | 3.7% | 0.22% |
| Jun 2026 | 35.9% | 25.4% | 20.7% | 7.5% | 6.1% | 4.2% | 0.25% |
| Jul 2026 | 37% | 24.8% | 20.2% | 6.6% | 7% | 4.1% | 0.3% |
| Aug 2026 | 36.7% | 24.8% | 20.3% | 6.6% | 7.3% | 4.1% | 0.3% |
| Sep 2026 | 37.9% | 24.5% | 20% | 6.5% | 5.9% | 4.9% | 0.29% |
How has the De'Longhi and Panasonic comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Panasonic took it in February 2026.
- Across the 12 months ending September 2026, De'Longhi’s share of searches among toaster oven brands worldwide moved from 20.1% to 20%, and its estimated monthly branded searches moved from 823K to 673K.
- Across the 12 months ending September 2026, Panasonic’s share of searches among toaster oven brands worldwide moved from 20.1% to 24.5%, and its estimated monthly branded searches held steady at 823K.
How did search popularity change for toaster oven brands worldwide in September 2026?
1 change
Estimated monthly branded searches for De'Longhi worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using De'Longhi’s and Panasonic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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