Brandwave

How popular isBlack and Decker in search?

In September 2026, there were an estimated 220K branded searches for Black and Decker worldwide which is down 10.2% over the last 12 months. Black and Decker holds 6.6% estimated Share of Search among toaster oven brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. KitchenAid38%
  2. Ninja24.5%
  3. De'Longhi20.1%
  4. Black and Decker6.6%
  5. Cuisinart5.9%
  6. Breville4.9%
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Which toaster oven brands compete with Black and Decker?

Black and Decker against toaster oven brands worldwide, by month

Share of Search by month for KitchenAid, Ninja, De'Longhi, Black and Decker, Cuisinart, Breville. The figures are in the table below the chart.

View monthly share of search table
MonthKitchenAidNinjaDe'LonghiBlack and DeckerCuisinartBreville
Oct 202544.6%20.1%20.1%6%5.9%3.3%
Nov 202546.9%19.3%19.3%4.3%6.5%3.9%
Dec 202549.1%19.9%16.3%4%6.7%4%
Jan 202641.6%23%18.9%5%7.7%3.8%
Feb 202641.6%23.5%19.2%5.7%6.1%3.9%
Mar 202641.5%22.6%18.5%6.1%7.6%3.7%
Apr 202641.8%23.4%19.1%6.2%5.6%3.8%
May 202639.5%20.5%20.5%8.2%7.1%4.1%
Jun 202635.9%25.4%20.8%7.6%6.1%4.2%
Jul 202638.8%21.3%21.3%7%7.4%4.3%
Aug 202636.8%24.8%20.3%6.6%7.3%4.1%
Sep 202638%24.5%20.1%6.6%5.9%4.9%

  1. 1.KitchenAid

    38%

    Held 1st. 1.3M estimated branded searches, +4.5% vs prior month. Share +1.2 points.

  2. 2.Ninja

    24.5%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share -0.3 points.

  3. 3.De'Longhi

    20.1%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.Black and Decker

    6.6%

    Moved from 5th to 4th. 220K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Cuisinart

    5.9%

    Moved from 4th to 5th. 198K estimated branded searches, -18% vs prior month. Share -1.4 points.

  6. 6.Breville

    4.9%

    Held 6th. 165K estimated branded searches, +22.2% vs prior month. Share +0.8 points.

Compare search popularity between Black and Decker and its closest rivals

Every comparison with Black and Decker

How has branded search demand for Black and Decker changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Black and Decker worldwide fell from 245K to 220K.
  • Across the 12 months ending September 2026, Black and Decker’s estimated Share of Search among toaster oven brands worldwide increased from 6% to 6.6%.
  • Across the 12 months ending September 2026, Black and Decker’s estimated Share of Search among toaster oven brands worldwide peaked at 8.2% in May 2026 and was lowest at 4% in December 2025.

How did search popularity change for toaster oven brands worldwide in September 2026?

  1. In September 2026, KitchenAid gained estimated Share of Search among toaster oven brands worldwide, from 36.8% to 38%.

  2. In September 2026, Breville gained estimated Share of Search among toaster oven brands worldwide, from 4.1% to 4.9%.

  3. In September 2026, Cuisinart lost estimated Share of Search among toaster oven brands worldwide, from 7.3% to 5.9%.

  4. Black and Decker’s estimated Share of Search among toaster oven brands worldwide has lost ground for 3 months in a row, from 7.6% to 6.6% in September 2026.

  5. Estimated monthly branded searches for De'Longhi worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026.

Where does Black and Decker compete?

Black and Decker is ranked in 26 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Stick vacuum brands6th of 82.8%Show ranking
Handheld vacuum brands5th of 73.3%Show ranking
Car vacuum brands3rd of 63.7%Show ranking
Grass trimmer brands5th of 84.4%Show ranking
Cordless screwdriver brands5th of 75.4%Show ranking
Tire inflator brands4th of 55.9%Show ranking
Toaster oven brands4th of 66.6%Shown above
Cordless sweeper brands3rd of 38.1%Show ranking
Chuck key brands4th of 59%Show ranking
Hand sander brands5th of 69.2%Show ranking
Lawn edger brands4th of 69.6%Show ranking
Can opener brands3rd of 510.2%Show ranking
Convection oven brands2nd of 712.9%Show ranking
Portable dishwasher brands3rd of 513.1%Show ranking
Reciprocating saw brands4th of 614.3%Show ranking
Belt sander brands4th of 614.9%Show ranking
Mini fridge brands3rd of 517%Show ranking
Hover mower brands2nd of 318%Show ranking
Steam iron brands2nd of 618.2%Show ranking
Saw horse brands2nd of 418.4%Show ranking
Cordless edger brands2nd of 325%Show ranking
Power scrubber brands1st of 346.8%Show ranking
Jar opener brands1st of 547.5%Show ranking
Heated airer brands1st of 448%Show ranking
Work bench brands1st of 368.2%Show ranking
Workbench brands1st of 569.6%Show ranking

How is Black and Decker measured?

Brandwave collects information about searches that people make online using Black and Decker’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • black and decker
  • blackdecker

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How the Brand Demand Index is measured

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