Brandwave

How popular isBlack+Decker?

In September 2026, people searched for Black+Decker by name about 299,000 times worldwide, an 11.3% decrease from the previous year. When we asked both ChatGPT and Google AI Overviews about folding sawhorse brands, Black+Decker did not appear in any of the answers.

Search and AI answers in September 2026

Black+Decker is not measured in search this month and not listed in any AI answer.

  1. DeWaltShare of searches 28.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. ToughBuiltShare of searches 28.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. StanleyShare of searches 23.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. BORAShare of searches 12.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. Black+DeckerShare of searches –Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top folding sawhorse brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Black+Decker did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ToughBuilt1st
  2. BORA2nd
  3. WORX3rd
  4. DeWalt4th
  5. Stanley5th
  6. Kobalt–
  7. Irwin–
  8. Makita–
  9. Black+Decker–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ToughBuilt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BORA4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • WORX3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stanley2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kobalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Irwin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Black+Decker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about folding sawhorse brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which folding sawhorse brands compete with Black+Decker?

Black+Decker against folding sawhorse brands worldwide, by month

Share of searches by month for DeWalt, ToughBuilt, Stanley, BORA, WORX, Kobalt, Black+Decker. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltToughBuiltStanleyBORAWORXKobaltIrwinMakitaBlack+Decker
Oct 202522.4%33.9%22.4%14.6%3.7%1.6%0.69%0.69%—
Nov 202522.1%33.5%18.3%18.3%4.5%2%0.84%0.53%—
Dec 202530.7%30.7%16.2%13.7%5%2.2%0.77%0.6%—
Jan 202620.1%36.9%24.3%10.9%3.3%3.3%0.75%0.59%—
Feb 202627.9%34.7%18.3%12.5%3.1%1.6%1.3%0.48%—
Mar 202646.6%20.7%13.8%13.8%2.2%1.5%0.81%0.52%—
Apr 202638.7%17.2%13.9%25.8%2.8%0.81%0.43%0.33%—
May 202626.7%26.7%26.7%12%4.4%1.6%1.3%0.64%—
Jun 202628.7%23.1%28.7%12.7%3.8%1.7%0.72%0.56%—
Jul 202632.8%26.4%21.9%11.9%4.4%1.5%0.64%0.46%—
Aug 202626.8%26.8%26.8%12%4.4%1.9%0.65%0.65%—
Sep 202628.1%28.1%23.2%12.6%4.6%2%0.68%0.68%—

  1. 1.DeWalt

    28.1%

    Held 1st. 2.9K estimated branded searches, 0% vs prior month. Share +1.3 points.

  2. 2.ToughBuilt

    28.1%

    Moved from 3rd to 2nd. 2.9K estimated branded searches, 0% vs prior month. Share +1.3 points.

  3. 3.Stanley

    23.2%

    Moved from 2nd to 3rd. 2.4K estimated branded searches, -17.2% vs prior month. Share -3.5 points.

  4. 4.BORA

    12.6%

    Held 4th. 1.3K estimated branded searches, 0% vs prior month. Share +0.6 points.

  5. 5.WORX

    4.6%

    Held 5th. 480 estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Kobalt

    2%

    Held 6th. 210 estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Irwin

    0.68%

    Held 7th. 70 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Makita

    0.68%

    Held 8th. 70 estimated branded searches, 0% vs prior month. Share 0 points.

  9. —.Black+Decker

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Black+Decker, DeWalt and 3 other brands sell other things too, so only their searches that name this product count here, like “black+decker sawhorse”.

Compare popularity between Black+Decker and its closest rivals

Every comparison with Black+Decker

74 comparisons

How has branded search demand for Black+Decker changed worldwide over the last 12 months?

1 finding
  • Across the 12 months ending September 2026, estimated monthly branded searches for Black+Decker worldwide fell from 338K to 299K.

How did search popularity change for folding sawhorse brands worldwide in September 2026?

6 changes

  1. In September 2026, ToughBuilt overtook Stanley to rank 2nd among folding sawhorse brands worldwide, with 28.1% of the searches.

  2. In September 2026, DeWalt gained share of searches among folding sawhorse brands worldwide, from 26.8% to 28.1%.

  3. In September 2026, BORA gained share of searches among folding sawhorse brands worldwide, from 12% to 12.6%.

  4. In September 2026, Stanley lost share of searches among folding sawhorse brands worldwide, from 26.8% to 23.2%.

  5. WORX’s share of searches among folding sawhorse brands worldwide has gained ground for 3 months in a row, from 3.8% to 4.6% in September 2026.

  6. Estimated monthly branded searches for Irwin worldwide fell 22.2% over 12 measured months, from 90 to 70 in September 2026.

How are Black+Decker’s branded searches counted?

47 search terms

Brandwave collects information about searches that people make online using Black+Decker’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • black and decker
  • black and decker blower
  • black and decker dustbuster
  • black and decker handheld vacuum
  • black and decker heated airer
  • black and decker heated clothes airer
  • black and decker heated drying rack
  • black and decker leaf blower
  • black and decker leaf vacuum
  • black and decker power scrubber
  • black and decker scrub brush
  • black and decker spin scrubber
  • black decker electric scrubber
  • black decker heated clothes airer
  • black decker power scrubber
  • black decker scrub brush
  • black+decker belt sander
  • black+decker blower vac
  • black+decker can opener
  • black+decker car vacuum
  • black+decker chuck key
  • black+decker compact refrigerator
  • black+decker convection oven
  • black+decker cordless screwdriver
  • black+decker countertop dishwasher
  • black+decker detail sander
  • black+decker edger
  • black+decker electric screwdriver
  • black+decker grass trimmer
  • black+decker hand sander
  • black+decker handheld vacuum
  • black+decker heated airer
  • black+decker hover mower
  • black+decker jar opener
  • black+decker lawn edger
  • black+decker mini fridge
  • black+decker mini vacuum
  • black+decker portable dishwasher
  • black+decker reciprocating saw
  • black+decker sawhorse

1–40 of 47

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How the Brand Demand Index is measured

Where does Black+Decker compete?

Black+Decker is ranked in 25 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Steam iron brands4th of 82.7%Show ranking
Tire inflator brands7th of 70.16%Show ranking
Reciprocating saw brands8th of 101.1%Show ranking
Grass trimmer brands4th of 912.1%Show ranking
Mini fridge brands8th of 80.46%Show ranking
Stick vacuum brands5th of 104.4%Show ranking
Handheld vacuum brands8th of 81%Show ranking
Lawn edger brands6th of 117.6%Show ranking
Toaster oven brands5th of 74.2%Show ranking
Car vacuum brands3rd of 64.7%Show ranking
Cordless screwdriver brands5th of 75%Show ranking
Workbench brands8th of 111.7%Show ranking
Belt sander brands4th of 87.3%Show ranking
Leaf vacuum brands4th of 77.8%Show ranking
Heated airer brands3rd of 58.9%Show ranking
Mini vacuum brands1st of 469.4%Show ranking
Power scrubber brands5th of 63.9%Show ranking
Hover mower brands3rd of 41.6%Show ranking
Folding sawhorse brands——Shown above
Hand sander brands2nd of 718.4%Show ranking
Convection oven brands5th of 811.1%Show ranking
Can opener brands4th of 57.6%Show ranking
Portable dishwasher brands4th of 65.7%Show ranking
Chuck key brands5th of 61.8%Show ranking
Jar opener brands2nd of 421.6%Show ranking
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