Brandwave

How popular isKobalt?

In September 2026, people searched for Kobalt by name about 112,000 times worldwide, about the same as the previous year. These searches made up 2% of all global folding sawhorse brand searches, placing Kobalt sixth out of nine brands. When we asked both ChatGPT and Google AI Overviews about folding sawhorse brands, Kobalt did not appear in any of the answers.

Search and AI answers in September 2026

Kobalt is the sixth most searched of 9 competitors and not listed in any AI answer.

  1. DeWaltShare of searches 28.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. ToughBuiltShare of searches 28.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. StanleyShare of searches 23.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. BORAShare of searches 12.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. KobaltShare of searches 2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+4 more

Kobalt website (opens in a new tab)

Follow Kobalt and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top folding sawhorse brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kobalt did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ToughBuilt1st
  2. BORA2nd
  3. WORX3rd
  4. DeWalt4th
  5. Stanley5th
  6. Kobalt–
  7. Irwin–
  8. Makita–
  9. Black+Decker–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ToughBuilt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BORA4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • WORX3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stanley2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kobalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Irwin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Black+Decker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about folding sawhorse brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which folding sawhorse brands compete with Kobalt?

Kobalt against folding sawhorse brands worldwide, by month

Share of searches by month for DeWalt, ToughBuilt, Stanley, BORA, WORX, Kobalt. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltToughBuiltStanleyBORAWORXKobaltIrwinMakitaBlack+Decker
Oct 202522.4%33.9%22.4%14.6%3.7%1.6%0.69%0.69%—
Nov 202522.1%33.5%18.3%18.3%4.5%2%0.84%0.53%—
Dec 202530.7%30.7%16.2%13.7%5%2.2%0.77%0.6%—
Jan 202620.1%36.9%24.3%10.9%3.3%3.3%0.75%0.59%—
Feb 202627.9%34.7%18.3%12.5%3.1%1.6%1.3%0.48%—
Mar 202646.6%20.7%13.8%13.8%2.2%1.5%0.81%0.52%—
Apr 202638.7%17.2%13.9%25.8%2.8%0.81%0.43%0.33%—
May 202626.7%26.7%26.7%12%4.4%1.6%1.3%0.64%—
Jun 202628.7%23.1%28.7%12.7%3.8%1.7%0.72%0.56%—
Jul 202632.8%26.4%21.9%11.9%4.4%1.5%0.64%0.46%—
Aug 202626.8%26.8%26.8%12%4.4%1.9%0.65%0.65%—
Sep 202628.1%28.1%23.2%12.6%4.6%2%0.68%0.68%—

  1. 1.DeWalt

    28.1%

    Held 1st. 2.9K estimated branded searches, 0% vs prior month. Share +1.3 points.

  2. 2.ToughBuilt

    28.1%

    Moved from 3rd to 2nd. 2.9K estimated branded searches, 0% vs prior month. Share +1.3 points.

  3. 3.Stanley

    23.2%

    Moved from 2nd to 3rd. 2.4K estimated branded searches, -17.2% vs prior month. Share -3.5 points.

  4. 4.BORA

    12.6%

    Held 4th. 1.3K estimated branded searches, 0% vs prior month. Share +0.6 points.

  5. 5.WORX

    4.6%

    Held 5th. 480 estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Kobalt

    2%

    Held 6th. 210 estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Irwin

    0.68%

    Held 7th. 70 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Makita

    0.68%

    Held 8th. 70 estimated branded searches, 0% vs prior month. Share 0 points.

  9. —.Black+Decker

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Kobalt, DeWalt and 3 other brands sell other things too, so only their searches that name this product count here, like “kobalt sawhorse”.

Compare popularity between Kobalt and its closest rivals

Every comparison with Kobalt

42 comparisons

How has branded search demand for Kobalt changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Kobalt worldwide held steady, from 111K to 112K.
  • Across the 12 months ending September 2026, Kobalt’s share of searches among folding sawhorse brands worldwide peaked at 3.3% in January 2026 and was lowest at 0.81% in April 2026.

How did search popularity change for folding sawhorse brands worldwide in September 2026?

6 changes

  1. In September 2026, ToughBuilt overtook Stanley to rank 2nd among folding sawhorse brands worldwide, with 28.1% of the searches.

  2. In September 2026, DeWalt gained share of searches among folding sawhorse brands worldwide, from 26.8% to 28.1%.

  3. In September 2026, BORA gained share of searches among folding sawhorse brands worldwide, from 12% to 12.6%.

  4. In September 2026, Stanley lost share of searches among folding sawhorse brands worldwide, from 26.8% to 23.2%.

  5. WORX’s share of searches among folding sawhorse brands worldwide has gained ground for 3 months in a row, from 3.8% to 4.6% in September 2026.

  6. Estimated monthly branded searches for Irwin worldwide fell 22.2% over 12 measured months, from 90 to 70 in September 2026.

How are Kobalt’s branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using Kobalt’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • kobalt
  • kobalt crowbar
  • kobalt impact driver
  • kobalt impact wrench
  • kobalt pry bar
  • kobalt reciprocating saw
  • kobalt saw stand
  • kobalt sawhorse
  • kobalt socket organizer
  • kobalt socket rail
  • kobalt tile cutter
  • kobalt tile saw
  • kobalt tool bag
  • kobalt toolbox
  • kobalt wet tile saw
  • kobalt work bench
  • kobalt workbench

Do you work for Kobalt? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Kobalt compete?

Kobalt is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Tool bag brands11th of 110.89%Show ranking
Impact driver brands6th of 62.3%Show ranking
Reciprocating saw brands7th of 101.6%Show ranking
Impact wrench brands6th of 82.5%Show ranking
Toolbox brands10th of 122.6%Show ranking
Workbench brands3rd of 1114.9%Show ranking
Tile cutter brands6th of 77.9%Show ranking
Magnetic socket rail brands7th of 81.3%Show ranking
Wet tile saw brands3rd of 722.1%Show ranking
Folding sawhorse brands6th of 92%Shown above
Saw stand brands7th of 72.2%Show ranking
Pry bar brands6th of 62.7%Show ranking
Creator with pink hair and a pink jacket

Is Kobalt your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free