Brandwave

Kobalt vs Makita:Which is more popular?

In September 2026, Kobalt had more branded searches than Makita among folding sawhorse brands worldwide. Kobalt had about 210 branded searches, while Makita had 70. Kobalt made up 2% of all folding sawhorse brand searches we track, and Makita accounted for 0.68%. When we asked ChatGPT and Google AI Overviews about folding sawhorse brands, neither Kobalt nor Makita appeared in any of the five answers.

Among folding sawhorse brands worldwide in September 2026

Who do people search for more?

Kobalt, about 3 searches for every 1 for Makita

Kobalt 210 searchesMakita 70 searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Kobalt in 0 of 5Makita in 0 of 5

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Top folding sawhorse brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Kobalt nor Makita showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ToughBuilt1st
  2. BORA2nd
  3. WORX3rd
  4. DeWalt4th
  5. Stanley5th
  6. Kobalt–
  7. Irwin–
  8. Makita–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ToughBuilt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BORA4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • WORX3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stanley2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kobalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Irwin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about folding sawhorse brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Kobalt or Makita more popular in search?

This chart shows how often people search Google for Kobalt and Makita by name. Each line represents a brand's share of searches for all nine folding sawhorse brands we track, month by month, from English-language searches worldwide.

Kobalt and Makita among folding sawhorse brands worldwide, by month

Share of searches by month for Kobalt, Makita. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltToughBuiltStanleyBORAWORXKobaltIrwinMakita
Oct 202522.4%33.9%22.4%14.6%3.7%1.6%0.69%0.69%
Nov 202522.1%33.5%18.3%18.3%4.5%2%0.84%0.53%
Dec 202530.7%30.7%16.2%13.7%5%2.2%0.77%0.6%
Jan 202620.1%36.9%24.3%10.9%3.3%3.3%0.75%0.59%
Feb 202627.9%34.7%18.3%12.5%3.1%1.6%1.3%0.48%
Mar 202646.6%20.7%13.8%13.8%2.2%1.5%0.81%0.52%
Apr 202638.7%17.2%13.9%25.8%2.8%0.81%0.43%0.33%
May 202626.7%26.7%26.7%12%4.4%1.6%1.3%0.64%
Jun 202628.7%23.1%28.7%12.7%3.8%1.7%0.72%0.56%
Jul 202632.8%26.4%21.9%11.9%4.4%1.5%0.64%0.46%
Aug 202626.8%26.8%26.8%12%4.4%1.9%0.65%0.65%
Sep 202628.1%28.1%23.2%12.6%4.6%2%0.68%0.68%

Kobalt and Makita sell other things too, so only their searches that name this product count here, like “kobalt sawhorse”.

How has the Kobalt and Makita comparison changed over the last 12 months?

3 findings
  • Kobalt was ahead of Makita in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Kobalt’s share of searches among folding sawhorse brands worldwide moved from 1.6% to 2%, and its estimated monthly branded searches held steady at 210.
  • Across the 12 months ending September 2026, Makita’s share of searches among folding sawhorse brands worldwide moved from 0.69% to 0.68%, and its estimated monthly branded searches moved from 90 to 70.

How did search popularity change for folding sawhorse brands worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Makita worldwide fell 22.2% over 12 measured months, from 90 to 70 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Kobalt’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kobalt

1 branded search term

  • kobalt sawhorse

Makita

1 branded search term

  • makita saw horse

How the Brand Demand Index is measured

Other head-to-heads among folding sawhorse brands

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