Brandwave

Stanley vs ToughBuilt:Which is more popular?

In September 2026, ToughBuilt had more branded searches than Stanley among folding sawhorse brands worldwide. ToughBuilt had about 2,900 branded searches, while Stanley had 2,400. ToughBuilt made up 28.1% of all folding sawhorse brand searches we track, and Stanley accounted for 23.2%. When we asked ChatGPT and Google AI Overviews about folding sawhorse brands, ToughBuilt appeared in all five answers and Stanley in two. ToughBuilt was mentioned before Stanley in every answer.

Among folding sawhorse brands worldwide in September 2026

Who do people search for more?

ToughBuilt, about 21% more searches than Stanley

ToughBuilt 2.9K searchesStanley 2.4K searches

Who does AI mention more?

ToughBuilt, mentioned in every answer we collected

ToughBuilt in 5 of 5Stanley in 2 of 5

Who does AI recommend more?

ToughBuilt, named ahead of Stanley in every answer

ToughBuilt first in 4Stanley never first

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Top folding sawhorse brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ToughBuilt appeared in all five answers. Stanley was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. ToughBuilt was listed before Stanley in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ToughBuilt1st
  2. BORA2nd
  3. WORX3rd
  4. DeWalt4th
  5. Stanley5th
  6. Kobalt–
  7. Irwin–
  8. Makita–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ToughBuilt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BORA4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • WORX3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stanley2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kobalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Irwin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about folding sawhorse brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Stanley or ToughBuilt more popular in search?

This chart shows how often people search Google for Stanley and ToughBuilt by name. Each line represents a brand's share of searches for all nine folding sawhorse brands we track, month by month, from English-language searches worldwide.

Stanley and ToughBuilt among folding sawhorse brands worldwide, by month

Share of searches by month for ToughBuilt, Stanley. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltToughBuiltStanleyBORAWORXKobaltIrwinMakita
Oct 202522.4%33.9%22.4%14.6%3.7%1.6%0.69%0.69%
Nov 202522.1%33.5%18.3%18.3%4.5%2%0.84%0.53%
Dec 202530.7%30.7%16.2%13.7%5%2.2%0.77%0.6%
Jan 202620.1%36.9%24.3%10.9%3.3%3.3%0.75%0.59%
Feb 202627.9%34.7%18.3%12.5%3.1%1.6%1.3%0.48%
Mar 202646.6%20.7%13.8%13.8%2.2%1.5%0.81%0.52%
Apr 202638.7%17.2%13.9%25.8%2.8%0.81%0.43%0.33%
May 202626.7%26.7%26.7%12%4.4%1.6%1.3%0.64%
Jun 202628.7%23.1%28.7%12.7%3.8%1.7%0.72%0.56%
Jul 202632.8%26.4%21.9%11.9%4.4%1.5%0.64%0.46%
Aug 202626.8%26.8%26.8%12%4.4%1.9%0.65%0.65%
Sep 202628.1%28.1%23.2%12.6%4.6%2%0.68%0.68%

ToughBuilt sells other things too, so only its searches that name this product count here, like “toughbuilt sawhorse”.

How has the Stanley and ToughBuilt comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Stanley took it in June 2026, ToughBuilt took it in July 2026.
  • Across the 12 months ending September 2026, Stanley’s share of searches among folding sawhorse brands worldwide moved from 22.4% to 23.2%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
  • Across the 12 months ending September 2026, ToughBuilt’s share of searches among folding sawhorse brands worldwide moved from 33.9% to 28.1%, and its estimated monthly branded searches moved from 4.4K to 2.9K.

How did search popularity change for folding sawhorse brands worldwide in September 2026?

2 changes

  1. In September 2026, ToughBuilt overtook Stanley to rank 2nd among folding sawhorse brands worldwide, with 28.1% of the searches.

  2. In September 2026, Stanley lost share of searches among folding sawhorse brands worldwide, from 26.8% to 23.2%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Stanley’s and ToughBuilt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Stanley

1 branded search term

  • stanley sawhorse

ToughBuilt

1 branded search term

  • toughbuilt sawhorse

How the Brand Demand Index is measured

Other head-to-heads among folding sawhorse brands

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