Kobalt vs Stanley:Which is more popular?
In September 2026, Stanley had more branded searches than Kobalt among folding sawhorse brands worldwide. Stanley had about 2,400 branded searches, while Kobalt had 210. Stanley made up 23.2% of all folding sawhorse brand searches we track, and Kobalt accounted for 2%. When we asked ChatGPT and Google AI Overviews about folding sawhorse brands, Stanley appeared in two of the five answers and Kobalt in none.
Who do people search for more?
Stanley, about 11 searches for every 1 for Kobalt
Who does AI mention more?
Stanley, mentioned in 2 of 5 answers, Kobalt in 0
Who does AI recommend more?
Stanley, the only one of the two named
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Top folding sawhorse brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Stanley was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Kobalt did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
ToughBuilt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
BORA4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
WORX3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
DeWalt2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Stanley2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kobalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Irwin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about folding sawhorse brands
5 answers
Asked ChatGPT
“Which folding sawhorse brand should I buy?”
Asked ChatGPT
“What are the best folding sawhorse brands?”
Asked ChatGPT
“What's the best folding sawhorse brand for workshop projects?”
Searched Google, AI Overview
“best sawhorse”
Searched Google, AI Overview
“heavy duty sawhorse”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Kobalt or Stanley more popular in search?
This chart shows how often people search Google for Kobalt and Stanley by name. Each line represents a brand's share of searches for all nine folding sawhorse brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Stanley, Kobalt. The figures are in the table below the chart.
View monthly share of searches table
| Month | DeWalt | ToughBuilt | Stanley | BORA | WORX | Kobalt | Irwin | Makita |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.4% | 33.9% | 22.4% | 14.6% | 3.7% | 1.6% | 0.69% | 0.69% |
| Nov 2025 | 22.1% | 33.5% | 18.3% | 18.3% | 4.5% | 2% | 0.84% | 0.53% |
| Dec 2025 | 30.7% | 30.7% | 16.2% | 13.7% | 5% | 2.2% | 0.77% | 0.6% |
| Jan 2026 | 20.1% | 36.9% | 24.3% | 10.9% | 3.3% | 3.3% | 0.75% | 0.59% |
| Feb 2026 | 27.9% | 34.7% | 18.3% | 12.5% | 3.1% | 1.6% | 1.3% | 0.48% |
| Mar 2026 | 46.6% | 20.7% | 13.8% | 13.8% | 2.2% | 1.5% | 0.81% | 0.52% |
| Apr 2026 | 38.7% | 17.2% | 13.9% | 25.8% | 2.8% | 0.81% | 0.43% | 0.33% |
| May 2026 | 26.7% | 26.7% | 26.7% | 12% | 4.4% | 1.6% | 1.3% | 0.64% |
| Jun 2026 | 28.7% | 23.1% | 28.7% | 12.7% | 3.8% | 1.7% | 0.72% | 0.56% |
| Jul 2026 | 32.8% | 26.4% | 21.9% | 11.9% | 4.4% | 1.5% | 0.64% | 0.46% |
| Aug 2026 | 26.8% | 26.8% | 26.8% | 12% | 4.4% | 1.9% | 0.65% | 0.65% |
| Sep 2026 | 28.1% | 28.1% | 23.2% | 12.6% | 4.6% | 2% | 0.68% | 0.68% |
Kobalt sells other things too, so only its searches that name this product count here, like “kobalt sawhorse”.
How has the Kobalt and Stanley comparison changed over the last 12 months?
3 findings
- Stanley was ahead of Kobalt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kobalt’s share of searches among folding sawhorse brands worldwide moved from 1.6% to 2%, and its estimated monthly branded searches held steady at 210.
- Across the 12 months ending September 2026, Stanley’s share of searches among folding sawhorse brands worldwide moved from 22.4% to 23.2%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
How did search popularity change for folding sawhorse brands worldwide in September 2026?
2 changes
In September 2026, ToughBuilt overtook Stanley to rank 2nd among folding sawhorse brands worldwide, with 28.1% of the searches.
In September 2026, Stanley lost share of searches among folding sawhorse brands worldwide, from 26.8% to 23.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Kobalt’s and Stanley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among folding sawhorse brands
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