Brandwave

Kobalt vs Metabo:Which is more popular?

In September 2026, Kobalt had more branded searches than Metabo among reciprocating saw brands worldwide. Kobalt had about 2,400 branded searches, while Metabo had 1,000. Kobalt made up 1.6% of all reciprocating saw brand searches we track, and Metabo accounted for 0.68%. When we asked ChatGPT and Google AI Overviews about reciprocating saw brands, Metabo appeared in two of the five answers and Kobalt in none.

Among reciprocating saw brands worldwide in September 2026

Who do people search for more?

Kobalt, about 2 searches for every 1 for Metabo

Kobalt 2.4K searchesMetabo 1K searches

Who does AI mention more?

Metabo, mentioned in 2 of 5 answers, Kobalt in 0

Metabo in 2 of 5Kobalt in 0 of 5

Who does AI recommend more?

Metabo, the only one of the two named

Metabo first in 2Kobalt never named

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Top reciprocating saw brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Metabo was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Kobalt did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Milwaukee1st
  2. Makita2nd
  3. DeWalt3rd
  4. Ryobi4th
  5. Metabo5th
  6. Bosch6th
  7. Craftsman–
  8. Kobalt–
  9. Black+Decker–
  10. Festool–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ryobi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Metabo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kobalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Black+Decker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Festool0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about reciprocating saw brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Kobalt or Metabo more popular in search?

This chart shows how often people search Google for Kobalt and Metabo by name. Each line represents a brand's share of searches for all ten reciprocating saw brands we track, month by month, from English-language searches worldwide.

Kobalt and Metabo among reciprocating saw brands worldwide, by month

Share of searches by month for Kobalt, Metabo. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeDeWaltRyobiMakitaBoschCraftsmanKobaltBlack+DeckerMetaboFestool
Oct 202538.8%29.7%10.9%12.2%2.8%2.4%1.4%0.96%0.53%0.35%
Nov 202538.1%32.1%10.7%11.4%2.5%2.3%1.2%0.85%0.57%0.25%
Dec 202541.6%28.6%11.7%10.2%2.2%2.5%1.3%0.92%0.63%0.28%
Jan 202646.9%23.7%10.8%10.8%2.9%1.8%1.3%0.8%0.58%0.31%
Feb 202643.2%26.7%9.9%12.2%2.7%2.1%1.4%0.9%0.65%0.29%
Mar 202647.6%23.4%10.7%10.7%2.3%2.3%1.2%1%0.57%0.25%
Apr 202644.8%24%11.9%10.9%2.5%2.3%1.6%1.1%0.58%0.26%
May 202636.8%29.5%13.4%11%3%2.9%1.6%1.1%0.58%0.26%
Jun 202636.2%27.8%13.9%12.1%3.1%3%2%1.1%0.61%0.27%
Jul 202638%26.1%14.6%11.9%2.7%2.5%2.1%1.2%0.64%0.28%
Aug 202634.8%29.4%13.4%12.7%3%2.8%1.6%1.3%0.66%0.32%
Sep 202636%27.6%13.8%13.1%3%2.7%1.6%1.1%0.68%0.33%

Kobalt sells other things too, so only its searches that name this product count here, like “kobalt reciprocating saw”.

How has the Kobalt and Metabo comparison changed over the last 12 months?

3 findings
  • Kobalt was ahead of Metabo in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Kobalt’s share of searches among reciprocating saw brands worldwide moved from 1.4% to 1.6%, and its estimated monthly branded searches moved from 1.9K to 2.4K.
  • Across the 12 months ending September 2026, Metabo’s share of searches among reciprocating saw brands worldwide moved from 0.53% to 0.68%, and its estimated monthly branded searches moved from 720 to 1K.

How did search popularity change for reciprocating saw brands worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Metabo worldwide rose 38.9% over 12 measured months, from 720 to 1K in September 2026.

  2. Estimated monthly branded searches for Kobalt worldwide rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Kobalt’s and Metabo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kobalt

1 branded search term

  • kobalt reciprocating saw

Metabo

1 branded search term

  • metabo reciprocating saw

How the Brand Demand Index is measured

Other head-to-heads among reciprocating saw brands

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