Brandwave

How popular isFestool in search?

In September 2026, there were an estimated 246K branded searches for Festool worldwide which is down 18.3% over the last 12 months. Festool holds 16% estimated Share of Search among reciprocating saw brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. DeWalt43.9%
  2. Craftsman19.6%
  3. Festool16%
  4. Black and Decker14.3%
  5. Kobalt5.9%
  6. Bosch0.23%
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Which reciprocating saw brands compete with Festool?

Festool against reciprocating saw brands worldwide, by month

Share of Search by month for DeWalt, Craftsman, Festool, Black and Decker, Kobalt. The figures are in the table below the chart.

View monthly share of search table
MonthDeWaltCraftsmanFestoolBlack and DeckerKobaltBosch
Oct 202543.2%15.8%19.3%15.7%5.8%0.19%
Nov 202547%14%17.2%15.4%6.3%0.17%
Dec 202547.6%17.4%14.2%14.2%6.4%0.14%
Jan 202643.9%19.6%16%14.3%5.9%0.19%
Feb 202643%23.5%15.7%12.8%4.7%0.15%
Mar 202638.7%25.9%17.3%12.7%5.2%0.17%
Apr 202642.1%23%15.4%13.7%5.7%0.18%
May 202640.8%22.3%14.9%16.4%5.5%0.22%
Jun 202641.8%22.9%15.3%15.2%4.6%0.22%
Jul 202638.8%26%14.2%15.5%5.2%0.2%
Aug 202643.2%23.6%12.9%14.1%5.8%0.23%
Sep 202643.9%19.6%16%14.3%5.9%0.23%

  1. 1.DeWalt

    43.9%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share +0.6 points.

  2. 2.Craftsman

    19.6%

    Held 2nd. 301K estimated branded searches, -18.2% vs prior month. Share -4 points.

  3. 3.Festool

    16%

    Moved from 4th to 3rd. 246K estimated branded searches, +22.4% vs prior month. Share +3.1 points.

  4. 4.Black and Decker

    14.3%

    Moved from 3rd to 4th. 220K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Kobalt

    5.9%

    Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Bosch

    0.23%

    Held 6th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Festool and its closest rivals

Every comparison with Festool

How has branded search demand for Festool changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Festool worldwide fell from 301K to 246K.
  • Across the 12 months ending September 2026, Festool’s estimated Share of Search among reciprocating saw brands worldwide decreased from 19.3% to 16%.
  • Across the 12 months ending September 2026, Festool’s estimated Share of Search among reciprocating saw brands worldwide peaked at 19.3% in October 2025 and was lowest at 12.9% in August 2026.
  • Across the 12 months ending September 2026, Festool fell from 2nd to 3rd among reciprocating saw brands worldwide.

How did search popularity change for reciprocating saw brands worldwide in September 2026?

  1. In September 2026, Festool overtook Black and Decker to rank 3rd among reciprocating saw brands worldwide, with 16% estimated Share of Search.

  2. In September 2026, DeWalt gained estimated Share of Search among reciprocating saw brands worldwide, from 43.2% to 43.9%.

  3. In September 2026, Craftsman lost estimated Share of Search among reciprocating saw brands worldwide, from 23.6% to 19.6%.

  4. Kobalt’s estimated Share of Search among reciprocating saw brands worldwide has gained ground for 3 months in a row, from 4.6% to 5.9% in September 2026.

  5. Estimated monthly branded searches for Bosch worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.

  6. Estimated monthly branded searches for Black and Decker worldwide fell 10.2% over 12 measured months, from 245K to 220K in September 2026.

Where does Festool compete?

Festool is ranked in 25 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Biscuit joiner brands6th of 85.1%Show ranking
Orbital sander brands5th of 75.4%Show ranking
Power tool brands5th of 65.5%Show ranking
Circular saw brands4th of 56.3%Show ranking
Drywall sander brands4th of 56.5%Show ranking
Panel saw brands4th of 56.5%Show ranking
Chain mortiser brands4th of 46.6%Show ranking
Compound miter saw brands4th of 57%Show ranking
Countersink bit brands3rd of 48.7%Show ranking
Sander brands4th of 59%Show ranking
Hand sander brands4th of 610.3%Show ranking
Hand planer brands4th of 511.4%Show ranking
Industrial vacuums3rd of 612%Show ranking
Router circle jig brands3rd of 414.7%Show ranking
Router table brands4th of 815.1%Show ranking
Reciprocating saw brands3rd of 616%Shown above
Belt sander brands3rd of 616.7%Show ranking
Drywall gun brands2nd of 320.2%Show ranking
Bench saw brands3rd of 520.8%Show ranking
Sanding sponge brands2nd of 425.6%Show ranking
Dust collector brands2nd of 525.7%Show ranking
Floor sander brands2nd of 325.8%Show ranking
Sanding block brands2nd of 325.8%Show ranking
Sandpaper brands2nd of 325.8%Show ranking
Sanding discs brands1st of 480.3%Show ranking

How is Festool measured?

Brandwave collects information about searches that people make online using Festool’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • festool

Do you work for Festool? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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