Brandwave

How popular isFestool in search?

In September 2026, there were an estimated 246K branded searches for Festool worldwide which is down 18.3% over the last 12 months. Festool holds 12.9% estimated Share of Search among router circle jig brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Ryobi43.1%
  2. DeWalt35.2%
  3. Festool12.9%
  4. Bosch8.8%
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Which router circle jig brands compete with Festool?

Festool against router circle jig brands worldwide, by month

Share of Search by month for Ryobi, DeWalt, Festool, Bosch. The figures are in the table below the chart.

View monthly share of search table
MonthRyobiDeWaltFestoolBosch
Oct 202539.8%34.3%15.4%10.5%
Nov 202544.6%35.2%12.9%7.3%
Dec 202540.9%39.3%11.7%8.1%
Jan 202641.7%36%13.2%9.1%
Feb 202638%39.4%14.4%8.2%
Mar 202645.8%31.9%14.3%8%
Apr 202649.9%31%11.3%7.8%
May 202650.4%30.6%11.2%7.7%
Jun 202650.7%30.5%11.1%7.6%
Jul 202649.9%30%11%9.2%
Aug 202645.5%34%10.2%10.3%
Sep 202643.1%35.2%12.9%8.8%

  1. 1.Ryobi

    43.1%

    Held 1st. 825K estimated branded searches, -8.3% vs prior month. Share -2.3 points.

  2. 2.DeWalt

    35.2%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share +1.2 points.

  3. 3.Festool

    12.9%

    Moved from 4th to 3rd. 246K estimated branded searches, +22.4% vs prior month. Share +2.7 points.

  4. 4.Bosch

    8.8%

    Moved from 3rd to 4th. 169K estimated branded searches, -17.6% vs prior month. Share -1.5 points.

Compare search popularity between Festool and its closest rivals

Every comparison with Festool

How has branded search demand for Festool changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Festool worldwide fell from 301K to 246K.
  • Across the 12 months ending September 2026, Festool’s estimated Share of Search among router circle jig brands worldwide decreased from 15.4% to 12.9%.
  • Across the 12 months ending September 2026, Festool’s estimated Share of Search among router circle jig brands worldwide peaked at 15.4% in October 2025 and was lowest at 10.2% in August 2026.

How did search popularity change for router circle jig brands worldwide in September 2026?

  1. In September 2026, Festool overtook Bosch to rank 3rd among router circle jig brands worldwide, with 12.9% estimated Share of Search.

  2. In September 2026, DeWalt gained estimated Share of Search among router circle jig brands worldwide, from 34% to 35.2%.

  3. In September 2026, Ryobi lost estimated Share of Search among router circle jig brands worldwide, from 45.5% to 43.1%.

  4. In September 2026, Bosch lost estimated Share of Search among router circle jig brands worldwide, from 10.3% to 8.8%.

Where does Festool compete?

Festool is ranked in 25 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Biscuit joiner brands6th of 84.8%Show ranking
Orbital sander brands5th of 75.1%Show ranking
Power tool brands5th of 65.2%Show ranking
Circular saw brands4th of 56.3%Show ranking
Chain mortiser brands4th of 46.3%Show ranking
Drywall sander brands4th of 56.5%Show ranking
Panel saw brands4th of 56.5%Show ranking
Compound miter saw brands4th of 56.6%Show ranking
Sander brands4th of 58.4%Show ranking
Countersink bit brands3rd of 48.7%Show ranking
Hand sander brands4th of 69.4%Show ranking
Hand planer brands4th of 510.3%Show ranking
Industrial vacuums3rd of 610.9%Show ranking
Router table brands4th of 812.7%Show ranking
Router circle jig brands3rd of 412.9%Shown above
Reciprocating saw brands3rd of 614.5%Show ranking
Belt sander brands3rd of 615%Show ranking
Bench saw brands3rd of 518.3%Show ranking
Drywall gun brands2nd of 319.3%Show ranking
Dust collector brands2nd of 522.5%Show ranking
Sanding sponge brands2nd of 425.6%Show ranking
Floor sander brands2nd of 325.8%Show ranking
Sanding block brands2nd of 325.8%Show ranking
Sandpaper brands2nd of 325.8%Show ranking
Sanding discs brands1st of 480.1%Show ranking

How is Festool measured?

Brandwave collects information about searches that people make online using Festool’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • festool

Do you work for Festool? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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